project of entrepreneurship

8/11/2019 Project of Entrepreneurship

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FARIS FITNESS GYM CLUB

Healthy life, Strong nation

BUSINESS PLAN

By

GUL-E-FARIS ZAMAN

&

MUHAMMAD EJAZ


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APPROVAL SHEET

To Whom It May Co!"#

I Lecturer Arslan as the business plan supervisor of Gul-e-Faris Zaman and Muhammad

Eja recommended that this business plan be accordin! to official pattern issued by "arhad

#olle!e of #ommerce$ %aripur& 'his interpretation is ori!inal by nature and has least factor

of pla!iarism&

(ish you best of luc)

S$%"#'(o# S')at$#"

*********************

Lecturer +ate,---------------------------

"arhad #olle!e of #ommerce %aripur

E*am'"# S')at$#"

*********************

%aripur niversity +ate,---------------------------


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AC+NOWLEDGEMENT

All the praises are for A,,ah.ho is the master of the jud!ment day and .ho is merciful$

beneficent to his creation .e have the pairs of eyes to admire blessin! of the compassionate

because of the .ords are bound$ )no.led!e is limited and time is short to e/presses his

di!nity&

(e offer our humblest than)s from the deepest core of our heart to the Ho,y P#o%h"t

P"a!" B" $%o H'm..ho is forever a model of !uidance and )no.led!e of humanity&

(e .ish to e/press our deep sense of !ratitude to our .orthy teacher S'# A#(,a$ for there

co-operation valuable !uidance and supervision under .hich this project has been

completed&

(e specially ac)no.led!e all the persons specially teachers of "arhad #olle!e and friends

.ho helped and support us in re!ard to provide data and valuable information for our project

directly or indirectly&


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PREFACE

0ractice ma)es man perfect& 'heoretical )no.led!e is not enou!h& It is useful .hen it is

implemented& 'hat1s .hy .e ma)e a business plan after findin! the opportunity in mar)et

and .e decided that after completion of BBA pro!ram to do some practical .or) li)e that

project and this project help us to choose best opportunity&

Business play very important role in the commerce and economic development of a country&

'his business plan is a part of our course 2Et#"%#""$#(h'%3& 'his business plan .as

conducted the mid of the year 4564&

(e .ant to !ive than)s to all of those that have in one .ay or another ta)en part in the

process of ma)in! this business plan& (e also than)s to "ir Arslan$ for revie.in! and !ivin!

thou!htful feedbac)&

'hat business plan !ives us a chance to implement all concepts .hich .e studyin! durin!

BBA 7%ons8&

/th0 J$" 1231

G$,-E-Fa#'( Zama


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DEDICATION

BEST REGARDS

TO

9espected 0arents$ Brothers$ 'eachers and Friends

.ho Love$ Affection 0rayers have been a source of

Inspiration and encoura!ement for me and their

support has !reat contribution in my carrier

development&


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In our country especially in


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#ompany is sho.in! initial profit 6$6>$D?? after payin! ta/ and profit in ne/t year1s

.ill be 6$?@?$465$ 6$@6$46 @ $ 6 $ @H$>?6$ and 6$44$554 in 123?0 123@0 123 and 123/

respectively& 'otal assets are increasin! and these are H$6 > $D??$ H$>@6$5@D$

@$D45$>>$ @$6$46$ and >$D$H>? for the first ? years&

'he value of e=uity .ill be increasin! as business .ill start yieldin! profits and it .illbe 9s& @$5?4$6>D at the end of 123/.hich .as 9s&? $ 4?$>HD in 123>& (e have assumed

that revenues .ill increase by @ salaries .ill increase by /0 utilities by 32:

Bud!et for mar)etin! and advertisement is ta)en 3?of the capital ori!inally invested

for the first year then reduced to /for the 4ndyear$ @for the third year and in the lon!

run it .ill be bet.een >-?of the e=uity&

Business is !ivin! net cash inflo.s in all projected ? years .hich is a !ood si!n for

start up business& ;n the basis of these future cash flo.s .e have found the et 0resentalue of these cash flo.s .hich has come NPV 0220?32 & Internal rate of return

of this investment is >:3@>:

D"(!#'%t'o o7 What O$# B$('"(( N""6(

'he amount of capital needed and .hat the capital .ill be used for$ if the plan is !oin! to a

potential investor& ;ur business needs ? canals of buildin! .hich .ill be provided by our

doctor 7member of mana!ement team8& 'otal initial investment re=uired by the business is

R(:@20 220222& 'otal start up cost is R(:?30 >@0222and remainin! balance is R(@0 222to

meet the initial operatin! e/penses of the business& 'otal fi/ed assets include

machinerye=uipment$ furniturefi/tures and others and total cost of these is R(:>30 220222&

'he R(:/22222.ill be spendin! in renovatin! the buildin! and appro/imate R(>@222.ill

be needed for recruitment and le!al e/penses&

TABLE OF CONTENTS


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U't Cot"t Nam" Pa)" No:

3 INTRODUCTION OF VENTURE

0reliminary "tudy

Introduction of Business

33

31

1 BUSINESS CONCEPT

0urpose of enture

Mission "tatement

ision "tatement

3?

3@

3@

1 PRODUCT AND SERVICES

0roduct and "ervices

uality #ontrol

3

3/

? MAR+ET RESEARCH & ANAL5SIS

Industry "ie

Industry Attractiveness

0rofit 0otential

Industry Life #ycle

'ar!et Mar)et

Mar)et "e!mentation

#ompetition

3

3

3

3

3

12

13

@ MAR+ET PLAN

"(;' Analysis

0orters Models

Mar)et strate!ies to compete

0roduct "trate!y

0ricin! "trate!y

#hannels of +istribution

11

1>

1?

1?

1@-1/

1->3

>1


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0romotion throu!h product life cycle

OPERATIONS

Method of service delivery

Availability of =ualified labor pool

>>

>?->

/ MANAGEMENT TEAM

0rofile of Founders

;r!aniational "tructure

Mana!ement Ability and E/perience

Le!al "tructure

Intellectual property

>/->

?2

?3

?1

?1

FINANACIAL DOCUMENTATION

#apital 9e=uirement

"tartup #ost

E/pected 9evenue #ollection in 6st

Cear

"alaries and tilities E/penses

Income "tement 70rojected8

Balance"heet 70rojected8

#ash Flo. "tatement 70rojected8

0

I99

??

?@

?

?/

?

?

?

?

@2

@2

CONCLUSION @3

REFERENCES @1

LIST OF ABBRIVATION


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P#",'m'a#y St$6y

(e observed that in


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+ue to the technolo!ical advancement and social chan!es people1s life are busy& "ome

Coun!man1s .or) .hole day in computer and children play !ames& "o that effect their

health because lac) of any physical e/ercise& ;ur cultures move from physically intense

.or) over to .or)in! mostly in offices all day lon!& 'his has led people are demanded that

any physically system .hich ma)e them healthy& +ifferent activities li)e ci!arette etc are

increasin! in


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KTS (Haripur)

LifeStyle


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UNIT 21

BUSINESS CONCEPTS

1:3 P$#%o(" o7 V"t$#"

'he main purpose of faris club venture is to provide healthy environment to the society&

Mostly youn! peoples are involve in bad habits that leads to unhealthy life and become the

cause of illness& "o .e thin) that throu!h that club$ .e ta)e one step to prevent the bad

habits of people li)e smo)in!$ alcoholic drin)in!$ dru!s and others thin!s .hich are not

beneficial for our health& "o faris club provide a healthy environment that become a cause of

minimiin! other bad habits&

1:1 O="!t'"( o7 V"t$#"

'he secondary objective of Faris #lub is to increase the investor1s value .hich is possible

throu!h providin! =uality services&

'o create a name in the field of health that represents the people .ho are clients& 'o provide the diet and nutrition a.areness&

'o maintain their fitness even in their old a!es&

'o provide them healthy and blissful environment&

'o provide healthy and jaunty life

'o provide a central place .here the people share their e/periences&


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MISSION STATEMENT

(%A' I" ;9 B"IE""K

VISION STATEMENT

(%A' (E (A' '; BE#;MEK

To provide healthyenvironment to the

community through highlytrained sta with latest and

innovative exercisesprograms and facilities withpeace of mind that comesfrom medical supervision.

To be the eading !ym "lubof #a$istan which provide

health life to its customers orusers.


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UNIT 2>

PRODUCT AND SERVICES

>:3 P#o6$!t a6 S"#'!"(

(e provide e/ercise instruments and also provide =uality juices and s.immin! pools&

Follo.in! are facilities that .e .ill offer at FA9I" GCM #LB:

E*"#!'(" Fa!','t'"(8

It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their

fitness levels&

M"6'!a, Ch"!9$%(8

(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of the

client .ill be maintained& It .ill save their time in a .ay that they .ill not have to !o to

hospitals or clinics for the basic necessary chec)ups&

D'"t P,a(8

(e .ill offer the customie diet plans to our clients$ desi!ned by diet planers .hich .ill

ma)e them healthy&

P,a!" 7o# Ha)o$t8

(e .ill provide a place for han!out .here they can ma)e chit chat .ith their fello.s$ share

their e/periences$ play !ames of their o.n interests and can listen music&

R"!#"at'oa, A!t''t'"(8

(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& (e .ill

or!anie small parties and dinners etc&


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>:1 ;$a,'ty !ot#o,

FA9I" FI'E"" GCM #LB .ould stress on the uality of "ervices .ith .hich .e

al.ays concern much about the customer satisfaction&

(e .ould li)e to present you some 0oints of Faris Fitness Gym #lub that .ill sho. you

that ho. .e .ill ensure the uality of "ervice for our clients&

H"a,thy "'#om"t8

;ur !ym .ill provide a healthy environment to the customers .here they can be

more ener!etic and fit&

Im%o#t"6 a6 #",'a," "*"#!'("( ma!h'"(8

All e/ercise machines and other e=uipments .ill hi!hly reliable and of e/cellent =uality&

;$a,'ty maa)"m"t8

All the staff members at Faris Fitness Gym #lub are !raduates from reno.ned institutes&


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UNIT 2?

MAR+ET RESEARCH ANDINDUSTR5ANAL5SIS

?:3 I6$(t#y S'"

"ie of the industry can be described .ith the number of competitors in the mar)et and

.ith the number of customers of that particular industry& Fitness and health care industry

is very .ide and has a vast scope& In 0a)istan this industry is underserved& It is bein!

served by the small !yms or fitness centers that are providin! services in the to.n streets

throu!hout the country& 'hese are just fitness centers .here only daily e/ercises are

performed and no special health care consultancy is provided& 'here are fe. numbers of

or!aniations or clubs in the 0a)istan that are providin! the =uality services to their

clients but there is no such specialied club for people&

It seems to be a small industry as number of competitor are lo. but on the other hand

the presence of hu!e number of potential customers ma)es it lar!e industry& It has a

lot of potential as it can be described as a !ro.in! industry&

?:1 I6$(t#y Att#a!t'""((

An industry is said to be the attractive industry if it is Bein! lar!e !ro.in!$ Bein!

fairly youn! rather than older more mature$ not bein! cro.ded and more receptive to

ne. entrants and ne. products introduction& Fitness and health care industry proves to be

an attractive industry as it is lar!e$ not bein! cro.ded and is a !ro.in! industry& 'his

industry contains a lar!e number of potential customers that creates an opportunity for a

start up to attract more customers in order to !enerate hi!h profits&

?:> P#o7't Pot"t'a,

0rofitability of the FA9I" FI'E"" GCM #LB is !oin! to be hi!h as this industry is

attractin! .ith lot of potential customers and numbers of customers is lo.& (e are

providin! uni=ue set of services that are accordin! to the need and demands of our

customers&


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?:? I6$(t#y ,'7" !y!,"

In industry life cycle %ealth care industry is at the !ro.th sta!e$ .hich reflects hi!h

return on investment& 'here are hi!h profits in this industry$ but there is still need to

create a.areness amon! the public to appreciate this industry to ta)e it maturity sta!e&

?:@Ta#)"t Ma#9"t

Ta#)"t Ma#9"t Ca,!$,at'o

Po%$,at'o o7 +ha,aat toK (h'%

Female 7?68

>1222

7D4D458

Male 7D8

Above a!e ?5 768

D5@H>5

?555

Male ?5 and BEL;( 7>@ 8

MI+ Lo. class !roup 7DD8

7?DH>58

7455H?8

FARIS FITNESS G5M CLUB

Ta#)"t Ma#9"t

3/31?

Mat$#'ty Sta)"

D"!,'" Sta)"

B")'') Sta)"

G#oKth (ta)" o7

h"a,th !a#" I6$(t#y


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Ta#)"t Ma#9"t a6 V"t$#" N'!h"

iche Mar)et 7household8

"e!mentation 7pper Middle Elite #lass8

'ar!et Mar)et 7households$ students$ and limited

mens8

?: Ma#9"t (")m"tat'oIn order to select out the tar!et mar)et .e had se!mented the .hole mar)et on the basis of:

Geo!raphic re!ion

"ocial #lass A!e !roup

Gender

a. G"o)#a%h'!a, (")m"tat'o8

;n the basis of the !eo!raphical se!mentation .e selected to open up our club in


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officers$ 0rofessionals$ (or)in! people$ "mall business men etc&

!. A)" G#o$%

Further .e se!mented our tar!et mar)et on the basis of A!e& (e are tar!etin! the people

.ho have a!e 6> or above&

6. G"6"#

After se!mented on the basis of A!e .e se!mented our tar!et mar)et on the basis of

!ender& (e are tar!etin! only men&

?:/D"(!#'%t'o o7 ta#)"t ma#9"t

By doin! the mar)et se!mentation .e are no. able to describe our tar!et mar)et .hich is

the citiens of


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MAR+ET PLAN

@:3 SWOT Aa,y('(

I t "# a, F a ! t (

E * t "#a, F a ! t (

S TRENGT H

'here is no as such otherfitness and recreationalcentre especially for old

a!e people& 0rovide

combination of facilitiesunder sin!le place&

(e have a first mover

advanta!e&

E/cellent mana!ement

team&

%ealthy environment&

Intellectual ro ert &

W EA + NE SS

Limited 'ar!et mar)et&

Lo. financial resources&

(ea) brand name&

O P PO RTUN ITI E S S:T STARTEGIES W:O STRATEGIES

'here is a lot of mar)et$ yet

to be captured Gro.in!

industry&

#an create a stron! brand

name as a first mover&

An unfilled customer need&

e. .ays of maintain

Mar)et penetration

strate!y

0ull strate!y

se 0romotional Mi/ as

a mar)etin! tool

%ealth a.areness

pro!rams throu!h

e/hibition orseminars&

A.areness campai!n

Lo. cost structure&

ariety of pac)a!es&

T H REAT S S:T STRATEGIES W: T: STRATEGIES

Bad economic conditions&

'hreat of ne. entrant&

0oor responses from the

mar)et as it ne.ly

introduce&

Intensive customer

support strate!ies&

Focus on brandin!

0ersonal sellin!

campai!n

Lo. cost structure&

@:1 Po#t"#( mo6",


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'hreat of ne. entrants

Bar!ainin! po.er of buyer

Bar!ainin! po.er of supplier

9ivalry amon! competitors

Th#"at o7 N"K Et#at HIGH.

'hreat of ne. entrants for Faris Fitness Gym #lub is hi!h& 'his is because health care

industry is a !ro.in! industry$ .ith lar!e numbers of profits& 'his attracts the ne.

entrants to !et enter into this Industry&

R'a,#y amo) Com%"t'to#( LoK.

Faris Fitness Gym #lub has lo. rivalry amon! its competitors because it has no as suchdirect competitors in the industry$ .hich can create intense competition&

Th#"at o7 ($(t't$t" %#o6$!t LoK.

"ubstitutability for our Faris Fitness Gym #lub is lo. because no one in the


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P#o6$!t F"a('','ty a6 (t#at")y

a. P#o6$!t (t#at")yFollo.in! are the services .hich .e .ill provide

E*"#!'(" Fa!','t'"(8

It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their

fitness levels&

D'"t P,a(8(e .ill offer the customie diet plans to our clients$ desi!ned bydiet planers .hich

.ill ma)e them health& M"6'!a, Ch"!9$%(8

(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of

the client .ill be maintained& It .ill save their time in a .ay that they .ill not have

to !o to hospitals or clinics for the basic necessary chec)ups&

P,a!" 7o# Ha)o$t8

(e .ill provide a place for han!out .here they can ma)e chit chat .ith their

fello.s$ share their e/periences$ play !ames of their o.n interests and can listen

music&

R"!#"at'oa, A!t''t'"(8

(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& .e

.ill or!anie small parties and dinners etc&

Follo.in! is the list of recreational activities .hich .e .ill provide:

#hess

#ards

Music

'able 'ennis 0ool

Badminton

Mini Golf

Movie club

#reational tours&

@:? P#'!') St#at")y

Faris Fitness Gym #lub is focusin! on providin! a uni=ue set of services at a sin!le place

for the first time for the people in


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or the club .hich are just providin! sports facilities not too much as .e are providin!

and secondly .e had added more recreational and health care stuff to our business&

;ur pricin! strate!y is not !enerally affected by others& (e had observed that ho.

much fee these fitness centers or sports clubs are char!in! for different facilities& 'his

had helped us in estimatin! that .hat is the ran!e that .e can !o for char!in! themembership fee for different facilities to attain !ood profit& (e .ill offer our services in

different bundles or pac)a!es and .ill !ive memberships on the basis of these pac)a!es&

'he detail of these pac)a!es is belo.&

R"!#"at'oa, A!t''t'"(8

Cat")o#y 3R:C:3.O #hess P cards P Music P Badminton&

Cat")o#y 1R:C:1.O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P

Movie club&

Cat")o#y >R:C:>.O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P

Mini Golf P movie club P 9ecreational tours&


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Pa!9a)"( P#'!"( R(:.

P a ! 9 a) " 3

Basic E/ercise

9& 6

3@22

P a ! 9 a) " 1

Basic E/ercise

9& 4

?222

Pa!9a)" > Basic E/ercise

Medical facility

9& 6

1@22

Pa!9a)" ? Basic E/ercise

Medical facility

9& 4

@222

Pa!9a)" @ Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

9& 6

1@22

Pa!9a)" Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

9& 4

@222

Pa!9a)" / Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

Medical chec)ups

9& 6

>@22

Pa!9a)" Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

Medical chec)ups

9& 4

222


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Pa !9a) " Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

Medical chec)ups

9&

222

Pa !9a) " 32 Basic E/ercise 7under supervision of fitness coach8

+iet 0lans

Medical chec)ups

"team bath

9& 4

/@22

Pa !9a) " 33

Basic E/ercise 7under supervision of fitness coach8

+iet 0lans Medical chec)ups

"team bath

9&

320222

@:@ Cha",( o7 6'(t#'$t'o

FA9I" FI'E"" GCM #LB .ill provide all its services throu!h its o.n facility in the


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@: P#omot'o( a6 A6"#t'(')#hoosin! suitable means of promotion and advertisin! is important mar)etin! decision

.ithin any company&

Ma#9"t') !omm$'!at'o (t#at")y

(e .ill use pull strate!y .hich involves promotin! heavily to end users .hich .ill

create a demand by their self& A 2pull3 sellin! strate!y is one that re=uires hi!h spendin!

on advertisin! and consumer promotion to build up consumer demand for a product&

A6"#t'("m"t

Cha",( o7 a6"#t'("m"t

Media

Internet 7.eb site8

(ord of mouth

0ersonal relation

;utdoor advertisement

3: M"6'a

P#'t P#"(( a6 P$,'(h').


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'hou!h the rise of electronic media is often mentioned .ith the decline of

classic press$ it remains a si!nificant means of promotion& Because the price of

national press tends to be too hi!h$ .e .ill be more interested in usin! re!ional or

vocational media&

N"K(%a%"#(

(e .ill advertise throu!h this D ne.spaper that are +aily Aaj$ Nan!$ E/presse.s and .a-e-.a)t& (e .ill ma)e a contract .ith them on on!oin! basis but

initially .e .ill ma)e a contract of publishin! ads for months&

1: E,"!t#o'! m"6'a

Ra6'o

9adio is another of the traditional media& #ompared .ith the print$ it is usually

cheaper 7re!ardin! the amount of listeners8 then the press&

(e .ill ma)e contract .ith Ra6'o Sm',"( Fm: Kh'!hoperates from %aripur&


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T","'('o

As a start up firm and secondly .e are tar!etin! only the residence of


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Fe. members of the staff .ill visit the mar)et and they by themselves ma)e oral

presentation about our services& After that our mar)etin! department .ill perform same

tas)s .hen our business .ill start runnin! this strate!y follo. the AI+A

model .hich:

A - Att"t'o AKa#""((.8 attract the attention of the

customer&

I - It"#"(t8 raise customer interest by focusin! on anddemonstratin! advanta!es and benefits 7instead of focusin! on

features$ as in traditional advertisin!8

D - D"('#"8convince customers that they .ant and desire the

product or service and that it .ill satisfy their needs&

A - A!t'o8 lead customers to.ards ta)in! action andor

purchasin!

By usin! this strate!y .e .ill be much able to create a demand for

business&

SALES PROMOTION E*h''t'o(8

(e .ill or!anie some health e/hibition in our locality or in any other place in the start to

create a.areness amon! our tar!eted peoples& (e .ill be able to clearly e/press our

business to potential customers&

Co$%o8(e .ill issue coupon in local ma!aines and in ne.spaper .hich .ill be !ivin!

some percenta!e of discounts to those person .ho .ill come .ith up .ith that coupon on

membership pac)a!es&

P$,'! #",at'o( PR. a6 (o!'a, ma#9"t')(e .ill try to communicate not only .ith our tar!eted customers but .ith !eneral public

also& 0ositive perception of our company can brin! to us ne. loyal customers&

Oth"#8(e .ill promote use 9epresentative #ompany1s fleet 7promotion on cars etc&8 as a

promotion and advertisement tool&


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@:/ P#omot'o th#o$)h th" P#o6$!t ,'7" !y!,"As products move throu!h the four sta!es of the product lifecycle different

promotional strate!ies should be employed at these sta!es to ensure the healthy success

and life of the product "ta!es and promotion strate!ies employed&

It#o6$!t'o

As a start up$ .e are ne. in a mar)et& ;ur main objective .ill be to inform the tar!etaudience of our entry& 'elevision$ radio$ ma!aine$ etc may be used at the introduction

sta!e of the lifecycle& 0ull "trate!ies .ill be used at this crucial sta!e&

G#oKth

As the product becomes accepted by the tar!et mar)et$ .e .ill .or) on the strate!y of

further increasin! brand a.areness to encoura!e loyalty at this sta!e of the lifecycle

them& (e .ill much focusin! on the brandin! of our services&

Mat$#'ty

At this sta!e .ith increased competition .e .ill follo. persuasive tactics to encoura!ethe consumers to purchase our product over our rivals& (e .ill use our differential

advanta!e to clearly communicate to the tar!et audience to inform them about our

benefit over our competitors&

D"!,'"

As the product reaches the decline sta!e the or!aniation .ill use the strate!y of

remindin! people of the product to slo. the inevitable&

UNIT 2

OPERATIONAL PLAN8


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4

1

:3 M"tho6 o7 ("#'!" 6",'"#y

FA9I" FI'E"" GCM #LB .ill provide all its services by itself& As .e are !oin! to

open up our fitness centre in


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4

1

#ustomer satisfaction is of prime importance to us& 'his could only be achieved

throu!h providin! hi!h =uality services to clients& (e have e/perienced and =ualified

Mana!ement team that .ill help Faris fitness !ym club to provide =uality services and

to perform all the operation of the business in a smooth .ay&

;ur mana!ement team .ill constitute of the follo.in! personals and their

=ualification and e/perience in related field is described belo.&

M#: ;a('a# Zama Th" P#"('6"t o7 Fa#'( 7't"(( )ym !,$.

;$a,'7'!at'o8 MBA in mar)etin! and finance from Faisalabad&

E*%"#'"!"8 Mar)etin! Mana!er in a health care center for @ years

M#: M$hamma6 E=a D'#"!to# F'a!".

;$a,'7'!at'o8 MBA in Finance from %aara niversity&

E*%"#'"!"8 @ years e/perience in different 0roductionservice based

or!aniations as an operational mana!er

M#: Saa6 I(h7a D'#"!to# O%"#at'o(.

;$a,'7'!at'o8 MBA in 0roduction and operation mana!ement from uaid-e-

Aam niversity&

E*%"#'"!"8 ? years e/perience as a finance mana!er

M#: A9a(h Aa(' D'#"!to# Ma#9"t')


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4

1

mana!ement team that .ill help FA9I" FI'E"" GCM #LB to provide =uality

services and to perform all the operation of the business in a smooth .ay&

UNIT 2/

ENTREPRENEURAL TEAM

/:3 MANAGEMENT TEAM

Maa)"m"t A','ty a6 E*%"#'"!"


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4

1

'he mana!ement team of FA9I" FI'E"" GCM #LB is very =ualified to control the

business affairs& .e have hired =ualified professional trainer$ physiotherapist and medical

specialist in addition up .ith mana!ement team that constitute of finance mana!er$

operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their field that

collectively ma)es it our stren!th&

P#o7'," o7 7o$6"#(

AME A"I9 ZAMA

N;B 'I'LE #E;

ALIFI#A'I; MBA 7Mar)etin!8

ER0E9IE#E @ year

#ELL , 5D->>D>>

Mail address GulstarS655Tyahoo&com

AME GL-E-FA9I" ZAMA

N;B 'I'LE 9ecreation +irector

ALIFI#A'I; BBA 7%ons 8

ER0E9IE#E 6 year

#ELL , 56-?HD?H@

Mail address GulstarS655Tyahoo&com

AME Muhammad Eja

N;B 'I'LE +irector Finance


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4

1

ALIFI#A'I; MBA

ER0E9IE#E year

#ELL , 5D->4D?D

Mail address ENAZS655Tyahoo&com

AME AD@D@H4

Mail address "AA+S655Tyahoo&com

AME "yed %ammad 9aa

N;B 'I'LE Medical "pecialist

ALIFI#A'I; MBB"


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4

1

ER0E9IE#E @ year

#ELL , 5D->>D>>

Mail address .aleed)tsTyahoo&com

/:1 O#)a'at'oa, St#$!t$#" o7 th"FARIS FITNESS G5M CLUB

asiar Zaman

70resident8

SAAD ISHFA; DIRECTOR OPERATI ONS.


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4

1

A+ASH ABBASI

DIRECTOR

MAR+ETING.

MUHAMMAD

EJAZ

DIRECTOR

FINANCE.GUL-E-FARIS

DIRECTOR

RECREATION.

Professionals

Staff

Equipme

nthandler

Operativ

es

Accounta

nt

Operative

s

Operatives

Operatives


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/:> Maa)"m"t A','ty a6 E*%"#'"!"

'he mana!ement team of FA9I" FI'E"" GCM #LB is very =ualified to control the

business affairs& .e have hired =ualified professional trainer$ physiotherapist andmedical specialist in addition up .ith mana!ement team that constitute of finance

mana!er$ operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their

field that collectively ma)es it our stren!th&

P#"('6"t

Mr& asiar Zaman .ill be the president of Faris Fitness Gym #lub& %e did his MBA in

mar)etin! and finance from Faisalabad& After that he .or)ed for a health care centre


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%&'(S %(T/SS !)* "+

H/&TH) (%/, ST'0! &T(0

had done his Masters in9ecreation Mana!ement from the %aara niversity&%e has

a .or) e/perience as a recreation mana!er in 'he Institute of "port and

9ecreation&

M"6'!a, (%"!'a,'(t

Mr& "yed %ammad 9aa .ill be the medical specialist of Faris Fitness Gym #lub& %e has

done his MBB" form ueen Merry university London and H years .or) related

e/perience in ME; hospital Lahore 0a)istan&

Oth"# P#o7"(('oa,(

;ther professionals include:

'rainerscoaches

0hysiotherapists

/:? L")a, St#$!t$#"

LEGAL FORM OF OWNERSHIP

Faris Fitness Gym #lub is a partnership business& It is re!istered under the 0artnership Act

64&

OK"#(h'% Stat$(

Faris Fitness Gym #lub is a start up business and currently only one )ind of partnersin it&

A!t'" Pa#t"#(

asiar Zaman$ A)ash Abbasi$ "aad Ishfa=$ "yed %ammad 9aa$ Muhammad Ejaand Gul-e-Faris Zaman are the active members .hich are the finance provider

and participatin! in the business by ma)in! intense efforts to ma)e it successful

and profitable&

OK"#( L'a','ty

'he liability of the o.ner .ill be unlimited&

Cot'$'ty o7 th" B$('"((

All the issues that .ill create a =uestion on continuity of the business .ill be solved by

the terms and conditions mentioned in the partnership a!reement and as per the

partnership act 64& 0rofit and loss of the business .ill be distributed amon! the partnerson the basis of their ratio of capital investment in the business&

It",,"!t$a, %#o%"#ty

S mbol is

ame isSlogan is


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UNIT 2

FINANCIAL PLAN & FINANCIAL DOCUMENTATION

:3Ca%'ta, R"$'#"m"t

'he capital re=uirement for our project .ill be supplied partially by our investors and

by our mana!ement team&

So$#!"( o7 F$6(

'he source of funds is bifurcated into t.o head one is Funds provided by the capital-

ventures and Funds collected by the poolin! of mana!ement team

U("( o7 F$6(

'he funds .ould be used in renovatin! the buildin!$ purchasin! the e=uipments$ furniture

and for advertisement and meetin! operatin! e/penses of the business& A list of

detailed initial poolin! of resources by the mana!ement team$ start up cost$ profit

distribution policy and list of operatin! e/penses for the first year are described belo.&

INITIAL RESOURCES

;a('a# Zama C:E:O:. 9s&6$555$555

M$hamma6 E=a F'a!" Maa)"#. 9s&6$555$555

A9a(h Aa(' ma#9"t') maa)"#. 9s&?55$555

Saa6 I(h7a HRM


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STARTUP COST

B$',6')


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PackagesFee for

package

Expectedmembers

Total Ins!"ear#

permont$

% 1500 22 396000 33000

& 4000 11 528000 44000

' 2500 13 390000 32500

5000 4 240000 20000

2500 11 330000 27500

* 5000 4 240000 20000

+ 3500 7 294000 24500

, 6000 3 216000 18000

- 8000 3 288000 24000

%. 7500 5 450000 37500

%% 10000 4 480000 40000

87 3852000 321000

E*%"!t"6 R""$" Co,,"!t'o ' 3(t

5"a#

E*%"!t"6 R""$" Co,,"!t'o ' 3(t

5"a#>@1222


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SALARIES

E4PENSE

It"m( No: Pay555

E$'%m"tha6,"#

6 ?555 ?555 H5555

A!!o$tat 6 @555 @555 >D555

A((t: Do!to# 6 D555 D555 D>555

R"7#"(hm"t

(ta774 ?555 65555 645555

Tota, 2222 2222

UTILIT5

E4PENSES

It"m( Ma#!h to

O!to"#

No"m"# to

F"#$a#y

Tota, 555 66>555

Tota, 5455 >H555 D455


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PRO-FORMA INCOME

STATEMENT

AS OF 5EAR END

ACCOUNT 5EARS

Sa,"(0@10222 ?02??022 ?01?0>2 ?0?@03/1 ?0103>2

Sa,a#y "*%"(" H5$555 6$54@$455 6$5$65D 6$6@H$5D6 6$4?>$HD

Ut','ty "*%"(" $555 D>$55 D>4$@5 ?6$5H ?>D$6@H

A6"#t'("m"t "*%"(" @55$55 ?5$555 4?5$555 4?5$555 455$555

M'(!",,a"o$( "*%"(" @5$555 665$555 64?$555 6D5$555 6D5$555

@: D"%#"!'at'o 4>@$?5 4>@$?55 4>@$?55 4>@$?55 4>@$?55

: L")a, & #"!#$'tm"t ?$555 S S - -

/: B$',6') #"oat'o 655$55 655$555 655$555 655$555 655$555

Tota, o%"#at') 10@@30@22 10>3>022 10>??0>? 10??032 10@/202?2

%#o7't "7o#" ta* 30>220@22 30/>30222 30210?> 30/?0@3 10331022

L"((8 '!om" ta* 66@5D? 6??@5 6@646 6@@@65 655>>

P#o7't a7t"# ta* 303>0?@@ 30@/@0132 30/>3013/ 30/0@3 30110221


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Fa#'( F't"(( Gym C,$

P#o="!t"6 Ba,a!" Sh""t A(

at D"!"m"# >3(t

5"a# 123> 5"a# 123? 5"a# 123@ 5"a# 123 5"a# 123/

#urrent liability

+ividend payable >>@$?6 6$6>6$D5> 6$4>$D6 6$D@$H> 6$DD6$?56

Tota, !$##"t ,'a','t'"( >>@$?6 6$6>6$D5> 6$4>$D6 1,347,63

Ca%'ta,

T"am

asiar Zaman 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55

Muhammad Eja 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55

A)ash Abbasi ?55$555 ?55$555 ?55$555 ?55$555 ?55$55

"aad Ishfa= ?55$555 ?55$555 ?55$555 ?55$555 ?55$55

Gul-e-Faris Zaman ?55$555 ?55$555 ?55$555 ?55$555 ?55$55

%amaad 9aa ?55$555 ?55$555 ?55$555 ?55$555 ?55$55

I"(to#( 65$55$555 65$55$555 65$55$555 65$55$555 65$55$55

Tota, !a%'ta, @02220222 @02220222 @02220222 @02220222 @0222022

N"t %#o7't 303>0?@@ 30@/@0132 30/>3013/ 30/0@3 3011022

R"ta'"6 "a#')( "#,864 H>$HHH 6$644$D@5 6$?@6$H> 4$5?4$6>

Tota, E$'ty ?$4?$>HD ?$H>$HHH H$644$D@5 H$?@6$H> @$5?4$6>

E $'t ,'a','t 03>0?@@ 0/302/? /0?120> /030>13 0?>0A(("t(

C$##"t A(("t(

Buildin! security 55$555 55$555 55$555 55$555 55$55

#ash at the end 4$D@5$?? $?DH$5@D D$D>$> ,36#,3" 6,331,1

9enovation costU H55$555 ?55$555 D55$555 55$555 455$55

Tota, !$##"t a(("t( >0>/20@@ ?0>?02/? @03>0>> @00>13 0>303

F'*"6 A(("t(

Furniturefi/ture D@?$555 D?5$555 D4?$555D55$555 @?$55Machinerye=uipment 4$4?5$555 4$555$555 6$@?5$555 6$?55$555 6$4?5$55

;thers >@$?55 @?$555 H4$?55 ?5$555 @$?5

Tota, 7'*"6 a(("t( 10310@22 10@1@0222 101>/0@22 30@20222 3010@2

Tota, a(("t( 03>0?@@ 0/302/? /0?120> /030>13 0?>0


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CASH FLOW STATEMENT

5EAR 123> 123? 123@ 123 123/

Ca(h O Ha6 >H?$555 4$D@5$?? $?DH$5@D 4,483,38 ,36#,3

R""$"( $>?4$555 D$5DD$H55 D$4DH$>5 4,4#,17 4,68",1

Tota, I7,oK ?0/3/0222 0@3@0@@@ /0/102? 0?10@@@ 3202@30?@

E*%"("(

A6"#t'(') @55$555 ?5$555 4?5$555 "!,!!! "!!,!!!

Sa,a#'"( H5$555 6$54@$455 6$5$65D 1,176,!4 1,"8,3

Ut','t'"( $555 D>$55 D>4$@5 31,!6# 84,17

M'(!",,a"o$( @5$555 665$555 64?$555 14!,!!! 14!,!!

'!om" ta* %a'6 66@$5D? 6??$@5 6@6$46 6@@$@66 65$5>>

D''6"6 %a'6 887,#1 1,181,4!8

1,"#8,41

3

1,347,6

38

Tota, O$t F,oK 101?02?@ 100?3 >0>20@13 >0@/>01>> >0/1201

N"t Ca(h at E6 o7 P"#'o6 10?/20@@ >0@?02/? ?0?>0>> @0>0>13 0>>303@

NET PRESENT VALUE

D'(! Va,$" o7 7$t$#"123> 123? 123@ 123 123/

Ca(h 7,oK(

46>HH>H 4@@@5H 65@45 465? DH6D

Initial Investment 'otal +isc alue of future #&F 0

@02220222 ?6D>55D65 P>55D65

INTERNAL RATE OF RETURN >:3>@.

D'(! Va,$" o7 7$t$#"123> 123? 123@ 123 123/

Ca(h 7,oK(

6D4@?D 64D6@ >>D> @6?6@? ?5D?5

Initial Investment 'otal +isc alue of future #&F 0

@02220222 ?$555$555 758


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52

+E5 ASSUMPTION

Cat")o#y

6st

ear

4nd year

increase

rd year

increase

Dth year

increase

?th year

increase

6& Increase in revenue-

? ? ? ?

4& Increase in "alaries-

@ @ @ @

& Increase in tilities

7Electricity (ater

Gas8

-65 65 65 65

D& +epreciation - - -

RATIOS ANAL5SIS

No: Rat'o( Fo#m$,a 123> 123? 123@ 123 123/

6& #urrent9atio

#urrent Assets#urrentLiabilities

&@ &H@> &4 D&D4 D&@>

4& et

(or)in!

capital

#urrent assets-#urrent

liabilities'otal assets

5&D56 5&DH5 5&?4 5&?> 5&HD

& et 0rofit

Mar!in

et profit "ales 5&5@ 5&> 5&D5@ 5&D54 5&D65

D& 9eturn on

E=uity

et income 'otal E=uity 5&66 5&4@H 5&4>4 5&4@ 5&4@4

?& 9eturn on

Assets

et Income 'otal assets 5&66 5&44 5&4 5&44H 5&4@4


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52

CONCLUSION

In our country especially in


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52

REFERENCES

www.google.com

0rinciple of Mar)etin! boo) of 0rof&

project of entrepreneurship

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