programmatic - a publisher's state of play_amir malik
Post on 15-Apr-2017
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DATA: INTERNATIONAL CORRIDORSMORE ONLINE THAN OFFLINE
GOLD RUSH: PROGRAMMATIC
PROGRAMMATIC TOOLKIT
CONSISTENT INVENTORY + DATA MANAGEMENT
CLIENT: INTELLIGENCE + TOOLKIT
YESTERDAY TODAY TOMORROW
£2M £5M £??M
MONETISATION + ACCESSAligning revenues with editorial content is a must
✓ ✗ ✗ ✗ ✗ ✓ ✗
FUTURE: PROGRAMMATIC VIDEO
James Pringle, CEO
AD SERVER
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VMAPCONTENT
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