programmatic branding
DESCRIPTION
Advanced targeting options. We can easily build eye-catching ad units in HTML 5 – so they work on tablets and mobiles They can include social sharing elements like Twitter and Facebook links And low build cost enables A/B creative testing Best in market brand safety Pre-bid viewabilty ensures your ads are seen. All come with a real-time reporting dashboard with unique data like behavioural reports and comprehensive end of campaign reports Pricing models: Sold on vCPM or, if expandable, on a CPETRANSCRIPT
DATA | AUDIENCE | TARGETING
PROGRAMMATIC BRANDING
DATA | AUDIENCE | TARGETING
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
WHY PROGRAMMATIC IS BETTER THAN SINGLE SITE
BUYS
Better reach of target market
Fewer set-up issues
Better targeting
Less wastage
More scalable
and flexible
More cost
effective
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
Build awareness
Grow loyalty
Change perception
Improve brand affinity
Increase intent to purchase
BRANDING OBJECTIVES
BRANDING
PROSPECTING
Site visit
Point of
purchase
RETARGETING
Up-sell & cross sell
Encourage consideration
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
Can I use ad formats that
have real impact
engagement?
3Can I reach
enough potential
customers?
2Is it a
premium quality
editorialenvironment
?
4How can I accurately
target my defined audience?
1Will all my
ads be seen –
and how will I know?
5
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
CUTTING EDGE AUDIENCE
TARGETING
GEO LOCATION
DEMOGRAPHIC LIFESTYLE & CONTEXTUAL
1
PSYCHOGRAPHIC
Socio-economic: ABC1Gender: MaleAge: 25-45 Interest: Health & FitnessIntent: Travel, Eurostar ParisGeo: Bristol BS31 1Mosaic: New homemakers
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
RTB INVENTORY AT MASSIVE
SCALE
2
PRIVATE AD EXCHANGES
PUBLIC AD EXCHANGES
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
EYE-CATCHING ENGAGING AD FORMATS 3
ExpandableExpandable
LightboxLightbox
DoubleMPUDoubleMPU
BillboardBillboard
Standard formats
with video
Standard formats
with video
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
BRAND SAFE, HIGH-QUALITY, PREMIUM
INVENTORY
4
Suspicious activity & fraud protection
High TRAQ score for quality media environment
Full URLvisibility
Extensive, pre-checked
whitelists
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
ONLY PAY FOR IMPRESSIONS SEEN
“A viewable ad is a unit that is 50% viewable, for one second”
5
vCPM
Reach x Frequency = GRP
%
WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
THE RIGHT TOOLS FOR THE JOB
Social sharing
Low cost creative testing
Impact creative that works on all devices
Quality assured, brand safe media
Verified viewability
Full EOC & Real-time reporting
Relevant pricing models
Range of audience targeting options