professor, civil & environmental engineering ins5tute of ... · professor, civil &...

Micro-tradingandMicro-instrumenting:Small-dataisBiginTransportation

R.JayakrishnanProfessor,Civil&EnvironmentalEngineeringIns5tuteofTransporta5onStudies,UCIrvine

Outline

2

•  Howwillthetransporta5onsystemschangeinthenearfuture,andoverthenextfewdecades?

•  Whatarethefundamentalsofthischange,fromamobilitytheorystandpoint?

•  Twostart-uppossibili5es.

•  Waytrade–UCIstudentprojectnear-readytogo.

•  SinWaves–Start-upfirminplace,alreadyonthego

Motivation

3

•  Transporta1onsystemsareinforamassivetransforma5oninthenearfuturewithshared-usageoffacili5es(transporta(onsupply)andwillcon5nuetotransformforthenextfewdecadesasautonomoussystemstakehold.

•  ChangesbroughtbyUber,LyP,etcarewellknown.Ride-sharingisforreal!•  Connectedsystemsandautonomoussystemsareontheway.•  Exis5ngsystems’designsarebasedonoldparadigmsofusersbeingunableto

communicateinreal-5mewithvehicles,orwitheachother.•  Usersnego1a1ngwitheachotherorwithafacilita1ngbrokerisfullyapossible

now.Exampleconversa5ons(poten5allybetweenprogrammeddevices)•  “Canyouchangelanesfor15cents,soIcantakeanexitandleave?”•  “Ugersaysitischeapertopickmeupbeforeyou.Canwepayyou$5towait

for10minutes?”•  “Iwillpay$2foragreenextensionattheintersec(onrightnow!Canyou10

carswaitfor15secondsandgetpaid?”•  [AutonomousCarsays]“FemExwillpayme$5foranurgentpackagepick-up

anddropnearyourhouse.CanIgiveyou$2towait?”

FundamentalIssues

4

•  Wealwaystookthefairwaytooperatetransporta5onsystemstobetoletthefirst-comeusertobefirst-served.Butdotheynecessarilywantto?Whatiftheyarefinewai5ng,forapayment,andaremoresa5sfied?•  The“fair”systemwasfaironlywithoutcommunica1on.Wewereassuming

everybodytohavethesamevalueof5me,orurgency.•  DroppingFCFSmaybebeFerforeverybody(withregulatorycaveats!)•  P2PMicro-tradingisapossibilitywiththerighttechnologies,andearly

projec5onsofmoneytransac5onsareeye-opening.•  Vehiclesaretremendouslyusefulinprovidingdatacommunica5onacrossIoT

networksforubiquity.•  “Mule”communica5on(MobileubiquitousLANExtension)usingvehicles

with“unlimited”ba^erypowerisoftremendousbenefit(be^erthansendingitthroughthecloud).BigdatamadeupofSmall-datamovedfromintersec5onstointersec5onsorstop-signstostop-signscouldbecri5calinasystemwithsufficientdataaccuracy,soastomakethemicro-tradespossible.

•  Micro-instrumenta1on(lowpower)isnecessaryforloca5onalanddataaccuracyforautonomousandsharingsystems,and“mule”connec5vity.

RogerLloretBatlle,CivilEngineeringFelipedeSouza,CivilEngineering

Si-YuanKong,EconomicsAmineMahmassani,Economics

VaibhavSaini,ComputerScience/SWEngrg

Everybodyhasavalueof5me

$25/hr

$5/hr

$$

Waytradesolu5on:

Highervaluegoesandpaysmoney

Lowervaluewaitsandgetsmoney

WayTradeteam

RogerLloret-BatlleTransporta5onEngineer

FelipedeSouzaTransporta5onEngineer

TrafficSignalDevelopment

AmineMahmassaniTransporta5onEconomist

Transporta5onPolicyAdvocacy

BinhDangInternalMentor

LendingQBPresident

VaibhavSainiSoPwareEngineer

AmineHaouiExternalMentorSensysCEO

Si-YuanKongExperimentalEconomics

HardwareDesign

RevenueModel

Basedofftheredlightcameramodel:•  Systemprovidedforfreetogovernmentandusers

Wecovercapitalcosts,maintenance,dataservices•  Cuttakenfromtransac5ons

RevenueModelBasedofftheredlightcameramodel:•  Systemprovidedforfreetogovernmentandusers

Wecovercapitalcosts,maintenance,dataservices•  Commissionfromtransac5ons•  Otherbusinessmodelspossible

Simula5onstudiesandProjec5onfor250intersec5ons(Irvine)es5matestransac5onsofabout$15permonthpercapita,and$35millionintransac5ons(about$3.5millionincommission).•  ProjectedtoLAmetropolitanarea->$1.5billion•  Projectedna5on-wide->$150billion•  Commissionat10%->$15billion•  Capitalequipmentinstalla5oncostrecoveredinayear.

MarketAnalysis

Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:

MarketAnalysis

Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:•  Technological–Whatresourcesarealreadyinplace

•  Highcellphoneadop5on•  Upgradeable/wireless-enabledsignalcontrollers•  Vehicle-integratedroad-pricingsystems

MarketAnalysis

Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:•  Technological–Whatresourcesarealreadyinplace

•  Highcellphoneadop5on•  Upgradeable/wireless-enabledsignalcontrollers•  Vehicle-integratedroad-pricingsystems

•  Poli5cal–Progressiveci5eswillingtousetechnologyandmarketmechanismstoimprovemobility•  Smarttrafficlights•  Pricedlanes

MarketAnalysis

Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:•  Technological–Whatresourcesarealreadyinplace

•  Highcellphoneadop5on•  Upgradeable/wireless-enabledsignalcontrollers•  Vehicle-integratedroad-pricingsystems

•  Poli5cal–Progressiveci5eswillingtousetechnologyandmarketmechanismstoimprovemobility•  Smarttrafficlights•  Pricedlanes

•  Financial–Placeswithhighamountsoftransac5onswillbemostsuccessfulandensurecostsarecovered•  Extensivevehicleusefordifferenttypesoftrips(work,leisure,etc.)•  Highdisparityinincomes

Weneedyourhelp

Weneedyourhelp

Money•  Alphatestcapitalcosts-$6000•  Fullscalealphaopera5ngcost-$50,000/yr•  Betatestcapitalcosts-$1.5million•  Betatestopera5ngcost-$2million/yr

SīnWaves,Inc.Safe Smart Streets

www.sinwaves.comMountainViewCA.94043contact@sinwaves.com

SīnWaves-  redesignwirelesscommunica5onasameanstovehicleawareness

-  robustuniversalsolu5onprovidinganunbiasedinfrastructure-  embracing“rightdata”over“bigdata”-  Localizeddataratherthancloudservices-  designingaroadsideinfrastructurethathelpsfacilitateintelligentdecisions

TeamTimothyMenardFounder&CEO

•  Real-TimeIntelligentTransporta5onSystems,VehicleTracking,andVehicularCommunica5onsbackground

•  6peerreviewedconferencepapersinshortestandfastestrouteswithdynamicedgeweightsandreal-5mevehicletracking

•  MemberofIEEEandtheIntelligentTransporta5onSocietysince2009

NicholasJohnsonCo-Founder&CTO

•  Electronicdevicedesignandembeddedapplica5onsbackground

•  BroughtcheapcellularservicetoPar5cle.ioIoTdevice

•  MemberofIEEEsince2010andSAEsince2014

Technology•  RoadsideCommunica5onNetwork(RCN)

•  ExtendsInternetofThings(IoT)andWirelessSensorNetworksWSN•  Roadsidesensorislow-cost,ultra-lowpowerandeasilyprogrammable

•  Streetsigns,Trafficlights,Railroadcrossings,Construc5onzones,andotherroadrelateden55eswillbeabletowirelesslycommunicatetheirmessagetorecipients

•  Harvestenergyfromtheenvironment

Patent Pending

MarketPotentialProducts§  Road&VehicleTransceiver

§  Communica5onProtocol

§  RoadsideInfrastructureDatabase

§  Analy5csSoPware

Customers§  Transporta5onAgencies

§  Automo5veManufacturers

§  Consumers§  FleetManagers,PublicTransit

CurrentPrototypeStopSignatScaleis1/20thepriceofStandardStopSign

CurrentState•  NSFSBIRGrantApplicant,suppor5veen55es•  Ins5tuteofTransporta5onStudies(ITS-Irvine)atUCI

•  Transporta5onandDistribu5onServices(TDS)atUCI

•  PilotAutomo5ve•  BaselinesIncorporated

•  TexasInstrumentsisprovidingSinWavestechnicalsupport

•  SinWaveshasitsfirstprototype

CurrentState•  NSFSBIRGrantApplicant,suppor5veeni5es•  Ins5tuteofTransporta5onStudies(ITS-Irvine)atUCI

•  Transporta5onandDistribu5onServices(TDS)atUCI

•  PilotAutomo5ve•  BaselinesIncorporated

•  TexasInstrumentsisprovidingSinWavestechnicalsupport

•  SinWaveshasitsfirstprototype

ThankYou

Prof.R.Jayakrishnan,ITS/CalIT2/UCIrjayakri@uci.edu