professor, civil & environmental engineering ins5tute of ... · professor, civil &...
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Micro-tradingandMicro-instrumenting:Small-dataisBiginTransportation
R.JayakrishnanProfessor,Civil&EnvironmentalEngineeringIns5tuteofTransporta5onStudies,UCIrvine
Outline
2
• Howwillthetransporta5onsystemschangeinthenearfuture,andoverthenextfewdecades?
• Whatarethefundamentalsofthischange,fromamobilitytheorystandpoint?
• Twostart-uppossibili5es.
• Waytrade–UCIstudentprojectnear-readytogo.
• SinWaves–Start-upfirminplace,alreadyonthego
Motivation
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• Transporta1onsystemsareinforamassivetransforma5oninthenearfuturewithshared-usageoffacili5es(transporta(onsupply)andwillcon5nuetotransformforthenextfewdecadesasautonomoussystemstakehold.
• ChangesbroughtbyUber,LyP,etcarewellknown.Ride-sharingisforreal!• Connectedsystemsandautonomoussystemsareontheway.• Exis5ngsystems’designsarebasedonoldparadigmsofusersbeingunableto
communicateinreal-5mewithvehicles,orwitheachother.• Usersnego1a1ngwitheachotherorwithafacilita1ngbrokerisfullyapossible
now.Exampleconversa5ons(poten5allybetweenprogrammeddevices)• “Canyouchangelanesfor15cents,soIcantakeanexitandleave?”• “Ugersaysitischeapertopickmeupbeforeyou.Canwepayyou$5towait
for10minutes?”• “Iwillpay$2foragreenextensionattheintersec(onrightnow!Canyou10
carswaitfor15secondsandgetpaid?”• [AutonomousCarsays]“FemExwillpayme$5foranurgentpackagepick-up
anddropnearyourhouse.CanIgiveyou$2towait?”
FundamentalIssues
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• Wealwaystookthefairwaytooperatetransporta5onsystemstobetoletthefirst-comeusertobefirst-served.Butdotheynecessarilywantto?Whatiftheyarefinewai5ng,forapayment,andaremoresa5sfied?• The“fair”systemwasfaironlywithoutcommunica1on.Wewereassuming
everybodytohavethesamevalueof5me,orurgency.• DroppingFCFSmaybebeFerforeverybody(withregulatorycaveats!)• P2PMicro-tradingisapossibilitywiththerighttechnologies,andearly
projec5onsofmoneytransac5onsareeye-opening.• Vehiclesaretremendouslyusefulinprovidingdatacommunica5onacrossIoT
networksforubiquity.• “Mule”communica5on(MobileubiquitousLANExtension)usingvehicles
with“unlimited”ba^erypowerisoftremendousbenefit(be^erthansendingitthroughthecloud).BigdatamadeupofSmall-datamovedfromintersec5onstointersec5onsorstop-signstostop-signscouldbecri5calinasystemwithsufficientdataaccuracy,soastomakethemicro-tradespossible.
• Micro-instrumenta1on(lowpower)isnecessaryforloca5onalanddataaccuracyforautonomousandsharingsystems,and“mule”connec5vity.
RogerLloretBatlle,CivilEngineeringFelipedeSouza,CivilEngineering
Si-YuanKong,EconomicsAmineMahmassani,Economics
VaibhavSaini,ComputerScience/SWEngrg
Everybodyhasavalueof5me
$25/hr
$5/hr
$$
Waytradesolu5on:
Highervaluegoesandpaysmoney
Lowervaluewaitsandgetsmoney
WayTradeteam
RogerLloret-BatlleTransporta5onEngineer
FelipedeSouzaTransporta5onEngineer
TrafficSignalDevelopment
AmineMahmassaniTransporta5onEconomist
Transporta5onPolicyAdvocacy
BinhDangInternalMentor
LendingQBPresident
VaibhavSainiSoPwareEngineer
AmineHaouiExternalMentorSensysCEO
Si-YuanKongExperimentalEconomics
HardwareDesign
RevenueModel
Basedofftheredlightcameramodel:• Systemprovidedforfreetogovernmentandusers
Wecovercapitalcosts,maintenance,dataservices• Cuttakenfromtransac5ons
RevenueModelBasedofftheredlightcameramodel:• Systemprovidedforfreetogovernmentandusers
Wecovercapitalcosts,maintenance,dataservices• Commissionfromtransac5ons• Otherbusinessmodelspossible
Simula5onstudiesandProjec5onfor250intersec5ons(Irvine)es5matestransac5onsofabout$15permonthpercapita,and$35millionintransac5ons(about$3.5millionincommission).• ProjectedtoLAmetropolitanarea->$1.5billion• Projectedna5on-wide->$150billion• Commissionat10%->$15billion• Capitalequipmentinstalla5oncostrecoveredinayear.
MarketAnalysis
Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:
MarketAnalysis
Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:• Technological–Whatresourcesarealreadyinplace
• Highcellphoneadop5on• Upgradeable/wireless-enabledsignalcontrollers• Vehicle-integratedroad-pricingsystems
MarketAnalysis
Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:• Technological–Whatresourcesarealreadyinplace
• Highcellphoneadop5on• Upgradeable/wireless-enabledsignalcontrollers• Vehicle-integratedroad-pricingsystems
• Poli5cal–Progressiveci5eswillingtousetechnologyandmarketmechanismstoimprovemobility• Smarttrafficlights• Pricedlanes
MarketAnalysis
Partnershipswithgovernment.Idealcandidatesevaluatedonthefollowingthreecriteria:• Technological–Whatresourcesarealreadyinplace
• Highcellphoneadop5on• Upgradeable/wireless-enabledsignalcontrollers• Vehicle-integratedroad-pricingsystems
• Poli5cal–Progressiveci5eswillingtousetechnologyandmarketmechanismstoimprovemobility• Smarttrafficlights• Pricedlanes
• Financial–Placeswithhighamountsoftransac5onswillbemostsuccessfulandensurecostsarecovered• Extensivevehicleusefordifferenttypesoftrips(work,leisure,etc.)• Highdisparityinincomes
Weneedyourhelp
Weneedyourhelp
Money• Alphatestcapitalcosts-$6000• Fullscalealphaopera5ngcost-$50,000/yr• Betatestcapitalcosts-$1.5million• Betatestopera5ngcost-$2million/yr
SīnWaves- redesignwirelesscommunica5onasameanstovehicleawareness
- robustuniversalsolu5onprovidinganunbiasedinfrastructure- embracing“rightdata”over“bigdata”- Localizeddataratherthancloudservices- designingaroadsideinfrastructurethathelpsfacilitateintelligentdecisions
TeamTimothyMenardFounder&CEO
• Real-TimeIntelligentTransporta5onSystems,VehicleTracking,andVehicularCommunica5onsbackground
• 6peerreviewedconferencepapersinshortestandfastestrouteswithdynamicedgeweightsandreal-5mevehicletracking
• MemberofIEEEandtheIntelligentTransporta5onSocietysince2009
NicholasJohnsonCo-Founder&CTO
• Electronicdevicedesignandembeddedapplica5onsbackground
• BroughtcheapcellularservicetoPar5cle.ioIoTdevice
• MemberofIEEEsince2010andSAEsince2014
Technology• RoadsideCommunica5onNetwork(RCN)
• ExtendsInternetofThings(IoT)andWirelessSensorNetworksWSN• Roadsidesensorislow-cost,ultra-lowpowerandeasilyprogrammable
• Streetsigns,Trafficlights,Railroadcrossings,Construc5onzones,andotherroadrelateden55eswillbeabletowirelesslycommunicatetheirmessagetorecipients
• Harvestenergyfromtheenvironment
Patent Pending
MarketPotentialProducts§ Road&VehicleTransceiver
§ Communica5onProtocol
§ RoadsideInfrastructureDatabase
§ Analy5csSoPware
Customers§ Transporta5onAgencies
§ Automo5veManufacturers
§ Consumers§ FleetManagers,PublicTransit
CurrentPrototypeStopSignatScaleis1/20thepriceofStandardStopSign
CurrentState• NSFSBIRGrantApplicant,suppor5veen55es• Ins5tuteofTransporta5onStudies(ITS-Irvine)atUCI
• Transporta5onandDistribu5onServices(TDS)atUCI
• PilotAutomo5ve• BaselinesIncorporated
• TexasInstrumentsisprovidingSinWavestechnicalsupport
• SinWaveshasitsfirstprototype
CurrentState• NSFSBIRGrantApplicant,suppor5veeni5es• Ins5tuteofTransporta5onStudies(ITS-Irvine)atUCI
• Transporta5onandDistribu5onServices(TDS)atUCI
• PilotAutomo5ve• BaselinesIncorporated
• TexasInstrumentsisprovidingSinWavestechnicalsupport
• SinWaveshasitsfirstprototype
