product placement - a convenient revenue stream for games?

Product Placement

A convenient revenue stream for games?

Alexander Kornelsen

• currently graduating in economics

• joined madmoo.com in 2008

• co-founded Jayanda in 2010

• Business Development Executive at Branded Entertainment

• Business Development Executive at Jayanda

• Director Europe & Russia at OnLegends

Agenda

I. All about Product Placement

II. Movie examples

III. Gaming examples

IV. Advantages online games

V. Acquisition of products and brands

Product Placement

� benefits for the media owners

- additional revenue stream

- higher perceived reality

- cross promotion opportunity

- recalling user's brand emotions

„Placing a brand product as a requisite into the plot of a video game“

Product Placement

• benefits for the brand owners

- use user's emotions

- image improvement opportunity

- raise brand awarenessest. $85 billion market in 2014

source: PQ Media Report

Online games

� Advantages

� Tracking

� Easier implementation

� Dynamic In-Game Adertising

� Reach of F2P games

� CPL campaigns

� Additional content

Acquisition of brands

� Cold-Contacting

� Special agencies

� Product Placement Platform

Payment

� One-off payment

� Per active player

� Per registered player

� CPC

� CPM

Thank you for your attention!

Want the extra scoop?Contact me: ak@jayanda.com