product placement - a convenient revenue stream for games?
DESCRIPTION
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.TRANSCRIPT
Product Placement
A convenient revenue stream for games?
Alexander Kornelsen
• currently graduating in economics
• joined madmoo.com in 2008
• co-founded Jayanda in 2010
• Business Development Executive at Branded Entertainment
• Business Development Executive at Jayanda
• Director Europe & Russia at OnLegends
Agenda
I. All about Product Placement
II. Movie examples
III. Gaming examples
IV. Advantages online games
V. Acquisition of products and brands
Product Placement
� benefits for the media owners
- additional revenue stream
- higher perceived reality
- cross promotion opportunity
- recalling user's brand emotions
„Placing a brand product as a requisite into the plot of a video game“
Product Placement
• benefits for the brand owners
- use user's emotions
- image improvement opportunity
- raise brand awarenessest. $85 billion market in 2014
source: PQ Media Report
Online games
� Advantages
� Tracking
� Easier implementation
� Dynamic In-Game Adertising
� Reach of F2P games
� CPL campaigns
� Additional content
Acquisition of brands
� Cold-Contacting
� Special agencies
� Product Placement Platform
Payment
� One-off payment
� Per active player
� Per registered player
� CPC
� CPM
Thank you for your attention!
Want the extra scoop?Contact me: [email protected]