product development in the land of the free

the test-driven organization 24-Sep-10

Simon Baker Twitter - @energizr Skype - simon.energizr simon@energizedwork.com

Gus Power Twitter - @guspower Skype - gus.j.power gus@energizedwork.com

Twitter:

#landofthefree #lkbe10

http://www.energizedwork.com/ sessions/landofthefree

Session stuff at:

Our purpose is to get and keep customers

Delight our customers

the goal is to make money - Goldratt

‘‘

Business Sponsor

Managing Director

The Product

Integrators

Support

Operations

Subscribers

Editors

Program Management

Channel Producers

Marketing

STAKEHOLDERS CUSTOMERS

Understand demand Common goals Consensus on priorities

Balanced delivery

2000 2002 2004 2006 2008

Failed and marginal projects – Standish Report, Chaos Data

Eclipse Scrumban

Backlog

Groovy on Grails

Pomodoro Technique

Domain-driven design

Continuous Integration

Ruby on Rails

Feature Injection

Visual Studio

Kanban

Dependency Injection

Acceptance test-driven

development

IntelliJ

Theory of Constraints

Lean Thinking

Visualization

Extreme Programming

User Stories

Systems Thinking

jQuery

Pair Programming

Continuous Improvement

Automation

Selenium Spock

Iterative Development

Doing the right thing isn’t getting easier

Information Architecture

Disaster Recovery

Business Planning

Systems Administration

Project Management

Architecture

Usability Testing

Graphics Design

User Acceptance

Branding

Regulatory Compliance Marketing

Analysis

Budgeting

Software Development

Testing

Support

Sales Interaction

Design

Capacity Planning

Business Intelligence

Training

Organizations are over-organized

Centralization comes at the cost of complexity

Marketing Sales Design Build Test Support

PRODUCT

Making good decisions is difficult if we can’t see

Edicts Targets

Local optimizations

Limited view of the product

Too complicated

Dealing with the real"problems is avoided

Successful projects by size – Standish Report, Chaos Data

< $750K $750K – 1.5M

$1M – 3M $6 – 10M > $10M

It is better to fail conventionally, than to succeed unconventionally

- John Maynard Keynes

‘‘

Content Delivery Capability

Business Direction

PRODUCT STREAM

Way of working

Effectiveness

Transformative change to a better place to start from

Small improvements may only improve the system to a point

Find a lever by seizing a crisis or by creating one

- Lean Thinking, Womack and Jones

‘‘

Understand the system

Acknowledge the crisis Speak plainly Provide options

Executive readiness

Make a joint commitment Build executive confidence

Executive partnership

Setup quickly

Do something that can’t be ignored

Forget grand strategy for the moment

‘‘

Produce immediate results

Protect flow

Changing process and structure without changing the way people think is just posturing

Everyone thinks of changing the world, but no-one thinks of changing himself

- Leo Tolstoy

‘‘

Are our customers delighted? Are we getting better?

Continually rediscover our customers

Measure how we’re doing Visualize data Analyze results

CTO Sponsor Editors Channels PM

Mood of the Customers

Positive Meh Negative

Customer mood

Usage example

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

02/01 09/01

Uniques

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Page Views

Profit and loss

-1,000,000

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

[ Accumulated ] Profit, Revenue and Capacity Cost

Capacity Cost Profit Revenue

Flow and cycle time

Average Cycle Time [ Per Week ]

Flow [ Per Week ]

THROUGHPUT INVENTORY STARTED READY TO START PREPARED

Cost of inventory and wip

100 Inventory [ Per Week ]

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Total Sleeping Money

Inventory Started WIP Ready to Start WIP Prepared WIP

WIP [ Per Week ]

Effectiveness

10 Rework [ Per Week ]

Repaid Debt Fixed Defects Debt Defects

Effectiveness [ Per Week ]

Throughput [ Per Week ]

The purpose of analysis is to give us insight

- Understanding Variation, Wheeler

‘‘

Improve the system Distort the system Distort the data

Targets drive the wrong behaviors

- John Seddon

As soon as you’ve got momentum expand your focus

‘‘

Battleship Service Journeyman

Product streams

Manage the portfolio as a system of products

Program Management

Change Agency

Financial Control

Business Direction

PRODUCT HUB

Purpose is to improve the portfolio’s performance by helping product streams improve their operational and financial effectiveness

Focus on the flow of value to customers, the delivery of quality and the elimination of waste

Create a safe environment for people to experiment and learn

The curse of enterprise thinking

Test-drive the organization

See the status quo and break with tradition

Make an enemy of complexity

Measure the work from the customers’ point of view

http://www.energizedwork.com/ sessions/landofthefree

Session stuff at:

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