product development in the land of the free - energized work presentation

product development in the land of the free

the test-driven organization 24-Sep-10

Simon Baker Twitter - @energizr Skype - simon.energizr [email protected]

Gus Power Twitter - @guspower Skype - gus.j.power [email protected]

2 © 2010 Energized Work - www.energizedwork.com

Twitter:

#landofthefree #lkbe10


http://www.energizedwork.com/ sessions/landofthefree

Session stuff at:


Our purpose is to get and keep customers


Delight our customers


the goal is to make money - Goldratt

‘‘


Business Sponsor

Managing Director

The Product

Integrators

Support

Operations

Subscribers

Editors

Program Management

Channel Producers

Sales

Brand

Marketing

CTO

USERS

STAKEHOLDERS CUSTOMERS


Understand demand Common goals Consensus on priorities

Balanced delivery


2000 2002 2004 2006 2008

20

40

60

80

100

0

%

Failed and marginal projects – Standish Report, Chaos Data


Scala

Eclipse Scrumban

Scrum

Backlog

Groovy on Grails

Pomodoro Technique

Domain-driven design

Continuous Integration

Flow

UML

Ruby on Rails

Feature Injection

REST

Visual Studio

Kanban

.NET

Dependency Injection

Acceptance test-driven

development

IntelliJ

XML

Theory of Constraints

Lean Thinking

Visualization

BDD

Agile

Extreme Programming

User Stories

Systems Thinking

SoA

jQuery

Pair Programming

TDD

Continuous Improvement

Automation

Selenium Spock

jUnit

Iterative Development


Doing the right thing isn’t getting easier


Information Architecture

Disaster Recovery

Business Planning

Systems Administration

Project Management

Architecture

Usability Testing

Graphics Design

User Acceptance

Branding

SEO

Regulatory Compliance Marketing

Analysis

Budgeting

Software Development

Testing

Support

Sales Interaction

Design

Capacity Planning

Business Intelligence

Legal

Training


Organizations are over-organized


Centralization comes at the cost of complexity

Marketing Sales Design Build Test Support

PRODUCT


PRODUCT

Making good decisions is difficult if we can’t see

Edicts Targets

Local optimizations

Limited view of the product


Too complicated


TOO

HARD

Dealing with the real"problems is avoided


Successful projects by size – Standish Report, Chaos Data

< $750K $750K – 1.5M

$1M – 3M $6 – 10M > $10M

20

40

60

80

100

0

%


It is better to fail conventionally, than to succeed unconventionally

- John Maynard Keynes

‘‘


Content Delivery Capability

Sales

Business Direction

Users

PRODUCT STREAM


Way of working

Effectiveness

Transformative change to a better place to start from

Small improvements may only improve the system to a point


Find a lever by seizing a crisis or by creating one

- Lean Thinking, Womack and Jones

‘‘


Understand the system


Acknowledge the crisis Speak plainly Provide options

Executive readiness


Make a joint commitment Build executive confidence

Executive partnership


Setup quickly


Do something that can’t be ignored


Forget grand strategy for the moment


‘‘


Produce immediate results


Protect flow


Changing process and structure without changing the way people think is just posturing


Everyone thinks of changing the world, but no-one thinks of changing himself

- Leo Tolstoy

‘‘


Are our customers delighted? Are we getting better?


Continually rediscover our customers


Measure how we’re doing Visualize data Analyze results

Learn


CTO Sponsor Editors Channels PM

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Mood of the Customers

Positive Meh Negative

Customer mood


Usage example

0

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800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

02/01 09/01

Uniques

0

5,000,000

10,000,000

15,000,000

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25,000,000

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35,000,000

J A

Page Views


Profit and loss

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

£

[ Accumulated ] Profit, Revenue and Capacity Cost

Capacity Cost Profit Revenue


Flow and cycle time

0

5

10

15

20

25

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35

40

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0 30

/10

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/09

Day

s

Average Cycle Time [ Per Week ]

0

20

40

60

80

100

120

140

23/1

0 30

/10

06/1

1 13

/11

20/1

1 27

/11

04/1

2 11

/12

18/1

2 24

/12

08/0

1 15

/01

22/0

1 29

/01

05/0

2 12

/02

19/0

2 26

/02

04/0

3 11

/03

18/0

3 25

/03

01/0

4 08

/04

15/0

4 22

/04

29/0

4 06

/05

13/0

5 20

/05

27/0

5 03

/06

10/0

6 17

/06

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/07

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/07

22/0

7 29

/07

05/0

8 12

/08

19/0

8 26

/08

02/0

9

Sto

ries

Flow [ Per Week ]

THROUGHPUT INVENTORY STARTED READY TO START PREPARED


Cost of inventory and wip

0

50

100 Inventory [ Per Week ]

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

23/1

0 30

/10

06/1

1 13

/11

20/1

1 27

/11

04/1

2 11

/12

18/1

2 24

/12

08/0

1 15

/01

22/0

1 29

/01

05/0

2 12

/02

19/0

2 26

/02

04/0

3 11

/03

18/0

3 25

/03

01/0

4 08

/04

15/0

4 22

/04

29/0

4 06

/05

13/0

5 20

/05

27/0

5 03

/06

10/0

6 17

/06

24/0

6 01

/07

08/0

7 15

/07

22/0

7 29

/07

05/0

8 12

/08

19/0

8 26

/08

02/0

9

£

Total Sleeping Money

Inventory Started WIP Ready to Start WIP Prepared WIP

0

5

10

15

20

25

Sto

ries

WIP [ Per Week ]


Effectiveness

-30

-20

-10

0

10 Rework [ Per Week ]

Repaid Debt Fixed Defects Debt Defects

0%

20%

40%

60%

80%

100%

Effectiveness [ Per Week ]

0

20

40

60

80

100

120

Sto

ries

Throughput [ Per Week ]


The purpose of analysis is to give us insight

- Understanding Variation, Wheeler

‘‘


Improve the system Distort the system Distort the data

Targets drive the wrong behaviors

- John Seddon


As soon as you’ve got momentum expand your focus


‘‘


Battleship Service Journeyman

Product streams


Manage the portfolio as a system of products


Program Management

Change Agency

Financial Control

Business Direction

PRODUCT HUB


Purpose is to improve the portfolio’s performance by helping product streams improve their operational and financial effectiveness


Focus on the flow of value to customers, the delivery of quality and the elimination of waste


Create a safe environment for people to experiment and learn


The curse of enterprise thinking


Test-drive the organization


See the status quo and break with tradition


Make an enemy of complexity


Measure the work from the customers’ point of view


http://www.energizedwork.com/ sessions/landofthefree

Session stuff at:


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