producing cost effective, online videos to bring your communications to life

Post on 24-May-2015

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Sustrans www.charitycomms.org.uk/events

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Who are we?

UK –wide Bristol based charity, began in 1977

Work with communities, partners and local and central government to get people cycling, walking and using public transport for more of their everyday journeys

Press team, and wider comms team, work across the UK

Case studies - why have them?

The value of the video clip• What makes them special

• How they can be used

• Website• Presentations• Exhibitions and front of house• E comms – newsletters, publications, reports• Media relations eg multi-media news releases• Virally

The science bit

Equipment

Production

Hosting

The people bit

Finding your subject

Get permission

Interviewing

Be sensitive

Setting the scene

Location

Plan ahead with other shots

Check!

Meath Bridge

“User generated content”

Open up your airwaves but be prepared!

Film competition winner

Naturals!

Sometimes your interviewees do the work for you Meet our newest Bike It Officer!

Thanks for listening

gill.harrison@sustrans.org.uk

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