private labels
Post on 16-Apr-2017
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Private Labels1
The concept of the private label The reasons for the emergence of
private labels The process of private label creation
The Concept Of The Private Label
2
The Private Label Marketing Association defines store brand products as ‘all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store.
In some cases, a store may belong to a wholesale buying group that owns labels, which are available to the members of the group. These wholesaler-owned labels are referred to as controlled labels.
Classification Of Private Labels Store Brand An Umbrella Brand An Individual Brand
3
The Need For A Private Label4
The Evolution Of Private Labels
TMH Swapna Pradhan Retailing Management 3ed.
5
Process Of Private Label Creation6
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