Private Labels1

The concept of the private label The reasons for the emergence of

private labels The process of private label creation

The Concept Of The Private Label

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The Private Label Marketing Association defines store brand products as ‘all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store.

In some cases, a store may belong to a wholesale buying group that owns labels, which are available to the members of the group. These wholesaler-owned labels are referred to as controlled labels.

Classification Of Private Labels Store Brand An Umbrella Brand An Individual Brand

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The Need For A Private Label4

The Evolution Of Private Labels

TMH Swapna Pradhan Retailing Management 3ed.

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Process Of Private Label Creation6