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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Press Release Writing Tips and Tricks for the Enterprise Technology Space

Julie Sugishita Corporate Communications Manager Oracle May 19, 2016 julie.sugishita@oracle.com https://www.linkedin.com/in/juliesugishita

A webinar for

Confidential – Oracle Internal/Restricted/Highly Restricted

Presented with

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

• Julie Sugishita

– Corporate Communications Manager –Oracle – Professional Background Education & Fellowships

Presented by

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julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Program Agenda

Oracle: Fast Facts

Press Release Writing for Tech: The Lowdown

Case Study: Oracle OpenWorld 2015

Case Study: Road to the White House

Questions & Comments

1

2

3

4

5

Confidential – Oracle Internal/Restricted/Highly Restricted 5

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

• Cloud, platform services, and engineered systems

• US $38.2 billion total GAAP revenue in FY 2015

• 420,000+ customers; 100 of the Fortune 100

• 130,000+ employees in over 145 countries

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Oracle Fast Facts

Oracle OpenWorld 2015, Customer Appreciation Event, Treasure Island, San Francisco

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Program Agenda

Oracle: Fast Facts

Press Release Writing for Tech: The Lowdown

Case Study: Oracle OpenWorld 2015

Case Study: Road to the White House

Questions & Comments

1

2

3

4

5

Confidential – Oracle Internal/Restricted/Highly Restricted 7

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Audience & Distribution Channel

• Type of announcement

• Goal

• Target publics

• Platform

Style & Format & Voice

• Narrative vs. Bullets

• Research/Citations

• Dream Headlines (<140)

• Summary

• Visuals

Confidential – Oracle Internal/Restricted/Highly Restricted 8

Press Release Writing for Tech: The Lowdown

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Program Agenda

Oracle: Fast Facts

Press Release Writing for Tech: The Lowdown

Case Study: Oracle OpenWorld 2015

Case Study: Road to the White House

Questions & Comments

1

3

2

4

5

Confidential – Oracle Internal/Restricted/Highly Restricted 9

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 10

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 11

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 12

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Program Agenda

Oracle: Fast Facts

Press Release Writing for Tech: The Lowdown

Case Study: Oracle OpenWorld 2015

Case Study: Road to the White House

Questions & Comments

1

4

2

3

5

Confidential – Oracle Internal/Restricted/Highly Restricted 13

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 14

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 15

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 16

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 17

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 18

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Wrap Up

• GOAL

• Write for your target audience

• Determine best platform/format

– Blog, newsroom, newswire

– Bullets, narrative, summary

• Write your dream headline – less than 140 characters

• Include visuals when appropriate

• Use primary research/always cite (AP)

Confidential – Oracle Internal/Restricted/Highly Restricted 19

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Questions and Comments

Confidential – Oracle Internal/Restricted/Highly Restricted 20

julie.sugishita@oracle.com | https://www.linkedin.com/in/juliesugishita

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Confidential – Oracle Internal/Restricted/Highly Restricted 21