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Press Release Writing Tips and Tricks for the Enterprise Technology Space

Julie Sugishita Corporate Communications Manager Oracle May 19, 2016 [email protected] https://www.linkedin.com/in/juliesugishita

A webinar for

Confidential – Oracle Internal/Restricted/Highly Restricted

Presented with


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Confidential – Oracle Internal/Restricted/Highly Restricted 3


• Julie Sugishita

– Corporate Communications Manager –Oracle – Professional Background Education & Fellowships

Presented by


[email protected] | https://www.linkedin.com/in/juliesugishita

mailto:[email protected]


Program Agenda

Oracle: Fast Facts

Press Release Writing for Tech: The Lowdown

Case Study: Oracle OpenWorld 2015

Case Study: Road to the White House

Questions & Comments

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• Cloud, platform services, and engineered systems

• US $38.2 billion total GAAP revenue in FY 2015

• 420,000+ customers; 100 of the Fortune 100

• 130,000+ employees in over 145 countries


Oracle Fast Facts

Oracle OpenWorld 2015, Customer Appreciation Event, Treasure Island, San Francisco




Program Agenda

Oracle: Fast Facts





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Audience & Distribution Channel

• Type of announcement

• Goal

• Target publics

• Platform

Style & Format & Voice

• Narrative vs. Bullets

• Research/Citations

• Dream Headlines (<140)

• Summary

• Visuals






Program Agenda

Oracle: Fast Facts





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Program Agenda

Oracle: Fast Facts





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Wrap Up

• GOAL

• Write for your target audience

• Determine best platform/format

– Blog, newsroom, newswire

– Bullets, narrative, summary

• Write your dream headline – less than 140 characters

• Include visuals when appropriate

• Use primary research/always cite (AP)



Questions and Comments





Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


press release writing - talkpoint webcasting · case study: road to the white ... –bullets,...

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