presentation my changed

It is the supreme art of the teacher to awaken joy in creative expression and

knowledge.Thank you for such a

great opportunity and your guidance

Marketing Team:FAREED ZAFAR

NIDA AMJAD HUSSAINSABA RAIS

AREEBA AZHARBEHZAD ANWARSARWAT FATIMA

HINA IQBALPIR SYED GHULAM ALI

CONTENT•Introduction to the product

• History•Market Planning

• STP•Consumer Market & Consumer

Behaviour• USP of Product

•Pricing Strategy• Product Life Cycle

• Packing•Concept Building

• Big Idea• Mission•Tagline

• Product Ingredients• Retail Marketing

INTRODUCTION TO THE PRODUCT

• Product Name : Product Range Extension

HISTORY

1934(Developed by ThomasMayne)

1936(Sponsored the Olympics Games)

1939(Launched in South Africa)

1945(started spreading in other countries)

Other Products

• Milo Cereal• Milo Crunchy Bites

• Milo Malt• Milo Snack Bar• Milo Sachet• Milo Duo

NEEDTo fulfill the need of cookies lover

OBECTIVETo consistently produce superior quality cookies in market.

GOALTo deliver high quality & value to our customers, employees & the communities we serve.

Market Plan• ATL:

•BTL:

•TTL:

STP

SEGMENTATION:• Behavior segmentation:

Buyers differ in their wants, resources, location, buying attitudes and buying practices.

Milo cookies are divided into groups of children and other people and diabetes patients.

TARGET MARKET:

•Milo cookies are for age group from 3-65

• SUGAR FREE Milo cookies are specially for Diabetes patients• For calorie conscious

POSITIONING:

• Full of Nutrition• Full of Energy

• Filled with Vitamins and Proteins• Low Calories

CONSUMER MARKET AND CONSUMER BEHAVIOUR

• BEHAVIOURAL MARKET:We are targeting

• Achiever&

• Believer

USP of Product

•Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts,

a delicious and convenient energy cookies for all family members especially growing

children's and active people. •Its contain calcium and Magnesium to help the

bones strong . Iron and Vitamin C to help support

health and restore the energy.

Pricing Strategy

Value Based Pricing:•Because milo offers unique or

highly valuable features or services to the customer.

PRICE:Rs.60 per box

Rs.20 ticky pack

PRODUCT LIFE CYCLE

Since it is a new product so it has only gone through two

stages• Research and development• Introduction of the product

Packing

Concept Building

BIG IDEA

SUGAR FREE cookies

TAGLINE

GET CHAMPIONS WITH MILO Cookies

Product IngredientsButter

egg

self raising flour

MILO Milk

vanilla

coconut

caster sugar

Baking Soda

Salt

Retail Marketing

VISIBILTY:

AVAILABILTY:

TRADE ENDORSEMENT

CATEGORY MANAGER

SHELF SHARE

OUT OF THE BOX ACTIVITY

ANY QUESTION?