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Page 1: Presentation my changed
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It is the supreme art of the teacher to awaken joy in creative expression and

knowledge.Thank you for such a

great opportunity and your guidance

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Marketing Team:FAREED ZAFAR

NIDA AMJAD HUSSAINSABA RAIS

AREEBA AZHARBEHZAD ANWARSARWAT FATIMA

HINA IQBALPIR SYED GHULAM ALI

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CONTENT•Introduction to the product

• History•Market Planning

• STP•Consumer Market & Consumer

Behaviour• USP of Product

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•Pricing Strategy• Product Life Cycle

• Packing•Concept Building

• Big Idea• Mission•Tagline

• Product Ingredients• Retail Marketing

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INTRODUCTION TO THE PRODUCT

• Product Name : Product Range Extension

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HISTORY

1934(Developed by ThomasMayne)

1936(Sponsored the Olympics Games)

1939(Launched in South Africa)

1945(started spreading in other countries)

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Other Products

• Milo Cereal• Milo Crunchy Bites

• Milo Malt• Milo Snack Bar• Milo Sachet• Milo Duo

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NEEDTo fulfill the need of cookies lover

OBECTIVETo consistently produce superior quality cookies in market.

GOALTo deliver high quality & value to our customers, employees & the communities we serve.

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Market Plan• ATL:

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•BTL:

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•TTL:

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STP

SEGMENTATION:• Behavior segmentation:

Buyers differ in their wants, resources, location, buying attitudes and buying practices.

Milo cookies are divided into groups of children and other people and diabetes patients.

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TARGET MARKET:

•Milo cookies are for age group from 3-65

• SUGAR FREE Milo cookies are specially for Diabetes patients• For calorie conscious

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POSITIONING:

• Full of Nutrition• Full of Energy

• Filled with Vitamins and Proteins• Low Calories

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CONSUMER MARKET AND CONSUMER BEHAVIOUR

• BEHAVIOURAL MARKET:We are targeting

• Achiever&

• Believer

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USP of Product

•Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts,

a delicious and convenient energy cookies for all family members especially growing

children's and active people. •Its contain calcium and Magnesium to help the

bones strong . Iron and Vitamin C to help support

health and restore the energy.

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Pricing Strategy

Value Based Pricing:•Because milo offers unique or

highly valuable features or services to the customer.

PRICE:Rs.60 per box

Rs.20 ticky pack

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PRODUCT LIFE CYCLE

Since it is a new product so it has only gone through two

stages• Research and development• Introduction of the product

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Packing

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Concept Building

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BIG IDEA

SUGAR FREE cookies

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TAGLINE

GET CHAMPIONS WITH MILO Cookies

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Product IngredientsButter

egg

self raising flour

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MILO Milk

vanilla

coconut

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caster sugar

Baking Soda

Salt

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Retail Marketing

VISIBILTY:

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AVAILABILTY:

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TRADE ENDORSEMENT

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CATEGORY MANAGER

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SHELF SHARE

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OUT OF THE BOX ACTIVITY

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ANY QUESTION?