presentation my changed
TRANSCRIPT
It is the supreme art of the teacher to awaken joy in creative expression and
knowledge.Thank you for such a
great opportunity and your guidance
Marketing Team:FAREED ZAFAR
NIDA AMJAD HUSSAINSABA RAIS
AREEBA AZHARBEHZAD ANWARSARWAT FATIMA
HINA IQBALPIR SYED GHULAM ALI
CONTENT•Introduction to the product
• History•Market Planning
• STP•Consumer Market & Consumer
Behaviour• USP of Product
•Pricing Strategy• Product Life Cycle
• Packing•Concept Building
• Big Idea• Mission•Tagline
• Product Ingredients• Retail Marketing
INTRODUCTION TO THE PRODUCT
• Product Name : Product Range Extension
HISTORY
1934(Developed by ThomasMayne)
1936(Sponsored the Olympics Games)
1939(Launched in South Africa)
1945(started spreading in other countries)
Other Products
• Milo Cereal• Milo Crunchy Bites
• Milo Malt• Milo Snack Bar• Milo Sachet• Milo Duo
NEEDTo fulfill the need of cookies lover
OBECTIVETo consistently produce superior quality cookies in market.
GOALTo deliver high quality & value to our customers, employees & the communities we serve.
Market Plan• ATL:
•BTL:
•TTL:
STP
SEGMENTATION:• Behavior segmentation:
Buyers differ in their wants, resources, location, buying attitudes and buying practices.
Milo cookies are divided into groups of children and other people and diabetes patients.
TARGET MARKET:
•Milo cookies are for age group from 3-65
• SUGAR FREE Milo cookies are specially for Diabetes patients• For calorie conscious
POSITIONING:
• Full of Nutrition• Full of Energy
• Filled with Vitamins and Proteins• Low Calories
CONSUMER MARKET AND CONSUMER BEHAVIOUR
• BEHAVIOURAL MARKET:We are targeting
• Achiever&
• Believer
USP of Product
•Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts,
a delicious and convenient energy cookies for all family members especially growing
children's and active people. •Its contain calcium and Magnesium to help the
bones strong . Iron and Vitamin C to help support
health and restore the energy.
Pricing Strategy
Value Based Pricing:•Because milo offers unique or
highly valuable features or services to the customer.
PRICE:Rs.60 per box
Rs.20 ticky pack
PRODUCT LIFE CYCLE
Since it is a new product so it has only gone through two
stages• Research and development• Introduction of the product
Packing
Concept Building
BIG IDEA
SUGAR FREE cookies
TAGLINE
GET CHAMPIONS WITH MILO Cookies
Product IngredientsButter
egg
self raising flour
MILO Milk
vanilla
coconut
caster sugar
Baking Soda
Salt
Retail Marketing
VISIBILTY:
AVAILABILTY:
TRADE ENDORSEMENT
CATEGORY MANAGER
SHELF SHARE
OUT OF THE BOX ACTIVITY
ANY QUESTION?