presentation cartes e commerce

Appcessorize!  March  2013  

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 •  Simplifying  the  crea;on,  deployment  and  management  of  mobile  applica;ons  

•   For  some  of  the  world’s  biggest  companies    

•  By  providing  the  services  and  tools  to  support  our  customers  through  our  plaIorm  

The  App  LifeCycle™  Management  Company    

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1,500  Connec;ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  

10,000  Successful  applica;ons  For  your  benchmarking  and  compe;;ve  analysis  

4,000  Development  partners  On  every  con;nents  for  a  beQer  worldwide  integra;on  

80%  of  our  work  with  our  customers  is  repeat  business  

60  Markets  With  developers,  content  and  exper;se  

Customers  &  Success  

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Devices  

•  LG  Op;mus  G  Pro  

•  Nokia  Lumia  520  

•  Sony  Xperia  Tablet  Z  

•  Lenovo  Table-­‐tablet    

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Networks    

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The  Applica@on  

Moore's  law  Doubling  of  processing  speed  every  18  months  

Hitachi’s  law  Storage  doubles  every  12  months  

 4G  penetra;on  s;ll  only  at  14%  

The  periphery  is  becoming  more  intelligent  as  Storage  and  Processing    power  develop  faster    on  the  device  than  network  transmission  

Networks  

Storage  

Processor  

Web  &  Cloud  

Applica@on  Economy  

Consumers  are  moving  away  from  the  Web  to  Applica;on  where  they  get  a  beQer  user  experience  and  more  flexibility  

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 Being with customers all the time in the

right context

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Businesses  going  mobile  and  not  the  mobile  business  

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Native Apps Web Apps Internet access Not required Required

Device compatibility Platform/Hardware-dependent Platform-agnostic

Is content searchable? Not on the web By default

Access to hardware sensors

All of them E.g. camera, gyroscope, microphone, compass, accelerometer, GPS

Through the browser

Distribution App stores approval No hassle

Mobile Web vs Native Apps

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“Apps are for loyalists and

mobile web is for customer acquisition”

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85%  

7:2   “Apps are winning”

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Applica@ons  are  exploding  across  industries  

Publicly  Available  Apps  (End  2012)    

Automo;ve   Industrial   Media   Hotels  0  

50  

100  

150  

200  

250  

No.  of  A

pps  

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A  Single  Hotel  

Universal  Remote  Control  

18+  apps  800,000  downloads    

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You  can  either  appcessorize  it  

A  Single  Product:  a  Lightbulb  

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Or  Api-­‐fy  at  the  core  

A  Single  Product:  a  Lightbulb  

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You  s;ll  need  to  manage  Partners,  Apps  and  API’s  

A  Single  Product:  a  Lightbulb  

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You  can  either  appcessorize  it  

For  a  whole  Industry:  Automo@ve  

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Or  Api-­‐fy  at  the  core  

For  a  whole  Industry:  Automo@ve  

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And  then  you  need  to  manage  Partners  &  Apps  

For  a  whole  Industry:  Automo@ve  

Applica;ons   Partners  

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Apps,  Ads  &  Engagement  

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Scale  it!  

Number  of  Apps  

Complexity  

Comes  with  Complexity  -­‐  brand  damage  -­‐  increased  cost  -­‐  longer  ;me  to  market    -­‐  IP  leakage.  

Applica@on  diversity  

Number  of  PlaSorms  Number  of  

Languages  

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 Unilever acknowledges

that it needs to partner to deliver local relevance.

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   Integra@on  is  the  key  

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End  2  End  Service….thought  through  

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THE  FUTURE  -­‐  AR  

Google  Glass  

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THE  FUTURE  :  Connected  Home,  Connected    Devices  

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Transforming business by Application

CEO  /  EXICON  Stefan  Rust  stefan@exiconglobal.com  

WEBSITE  www.exiconglobal.com