presentation cartes e commerce

Appcessorize! March 2013

Proprietary & Confiden;al 2


•  Simplifying the crea;on, deployment and management of mobile applica;ons

•  For some of the world’s biggest companies

•  By providing the services and tools to support our customers through our plaIorm

The App LifeCycle™ Management Company


1,500 Connec;ons Between Development Houses and OEM’s, Enterprises, Brands globally

10,000 Successful applica;ons For your benchmarking and compe;;ve analysis

4,000 Development partners On every con;nents for a beQer worldwide integra;on

80% of our work with our customers is repeat business

60 Markets With developers, content and exper;se

Customers & Success


Devices

•  LG Op;mus G Pro

•  Nokia Lumia 520

•  Sony Xperia Tablet Z

•  Lenovo Table-‐tablet


Networks


The Applica@on

Moore's law Doubling of processing speed every 18 months

Hitachi’s law Storage doubles every 12 months

4G penetra;on s;ll only at 14%

The periphery is becoming more intelligent as Storage and Processing power develop faster on the device than network transmission

Networks

Storage

Processor

Web & Cloud

Applica@on Economy

Consumers are moving away from the Web to Applica;on where they get a beQer user experience and more flexibility


Being with customers all the time in the

right context


Businesses going mobile and not the mobile business


Native Apps Web Apps Internet access Not required Required

Device compatibility Platform/Hardware-dependent Platform-agnostic

Is content searchable? Not on the web By default

Access to hardware sensors

All of them E.g. camera, gyroscope, microphone, compass, accelerometer, GPS

Through the browser

Distribution App stores approval No hassle

Mobile Web vs Native Apps


“Apps are for loyalists and

mobile web is for customer acquisition”


85%

7:2 “Apps are winning”


Applica@ons are exploding across industries

Publicly Available Apps (End 2012)

Automo;ve Industrial Media Hotels 0

50

100

150

200

250

No. of A

pps


A Single Hotel

Universal Remote Control

18+ apps 800,000 downloads


You can either appcessorize it

A Single Product: a Lightbulb


Or Api-‐fy at the core



You s;ll need to manage Partners, Apps and API’s



You can either appcessorize it

For a whole Industry: Automo@ve


Or Api-‐fy at the core



And then you need to manage Partners & Apps


Applica;ons Partners


Apps, Ads & Engagement


Scale it!

Number of Apps

Complexity

Comes with Complexity -‐  brand damage -‐  increased cost -‐  longer ;me to market -‐  IP leakage.

Applica@on diversity

Number of PlaSorms Number of

Languages


Unilever acknowledges

that it needs to partner to deliver local relevance.


Integra@on is the key


End 2 End Service….thought through


THE FUTURE -‐ AR

Google Glass


THE FUTURE : Connected Home, Connected Devices


Transforming business by Application

CEO / EXICON Stefan Rust [email protected]

WEBSITE www.exiconglobal.com

presentation cartes e commerce

Technology