presentación moritz wolf- ecommerce day santiago 2015
Post on 25-Jul-2015
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Full-ServiceProgrammatic
Display
70+Markets
21 Offices
Multi-DeviceMulti-Channel
Full-FunnelDisplay Advertising
100% proprietary tech
Mobile Is Big Today...Globally
40% of shoppers consult three or more channels before making a purchase and 4/5 consumers use smartphones to shop!*
55% of mobile users in China have made a purchase via their mobile phone
Source: *Convince and Convert / ** GlobalWebindex “State of Global E-Commerce Report 2013”
*
**
**
...In Latam...
400 Million people in Latin America used mobile phones in 2014
42% of shoppers in Latam have purchased via mobile or APP within the last 12 month (mobile mostly driven by Chile)
Source: *eMarketer Dec2014 / ** SAP Loudhouse
*
**
16.5% of all
internet traffic in Chile comes from mobile
phones
Highest mobile penetration in Latam
73%
99%of Chilean have apps on their smartphones
Internet access exclusive on mobile
devices
38 %
...And In Chile!
Source: eMarketer/comScore
On-Site and In-APP experience:
• Improve usability• Improve navigation• Increase trust
Improving Mobile Conversion Rate
Mobile Shopper Experience
41% have turned to a competitor after having a bad mobile experience
61% of people say they have a better opinion of brands when they offer a good mobile experience
Source: *Google / **Latitude
*
**
Think Cross-Channel & Cross Device:Off-Site- experience:
• Communication• Personalization• Prioritisation• Frequency Cap• Efficient use of 1st Party Data
Higher CTR on mobile web campaigns.
Increased overall campaign volume while maintaining the same ROAS.
Post click conversion rates on mobile stayed consistently within 15% of desktop conversion rates
20%
15%
15%
With HTML 5 Technology,Forever 21 achieved
Mobile Is Big Today – Use It Right!
1. Do not consider mobile as an necessary evil, consider it as a huge opportunity with high ROI
2. Create concept and experience of your Mobile Site and APP from a customer point of view
3. Create the right advertising and communication strategy cross device and cross channel
*
**
Moritz WolffDirector of Accounts LATAM
moritz.wolff@sociomantic.com
http://www.sociomantic.com | http://www.twitter.com/sociomantic | http:/www.facebook.com/sociomantic
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