servitization moritz fontaine

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myEOrganics How space reduces the cost of our organic farm products Business Servitization Conference 13-14 Nov. 2014 Moritz Fontaine bavAIRia e.V.

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3rd International Business Servitization Conference 13-14 November 2014 Bilbao

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Page 1: Servitization Moritz Fontaine

myEOrganics How space reduces the cost of our organic

farm products

Business Servitization Conference

13-14 Nov. 2014

Moritz Fontaine

bavAIRia e.V.

Page 2: Servitization Moritz Fontaine

Project Frame

EMMIA Phase 2 – large scale demonstrator

Project Duration: 01.06.2013 – 31.11.2015

2013 2014 2015

Definition Phase

Implementation Phase

Demonstration Phase

Fontaine bavAIRia 14. Nov. 2014

Page 3: Servitization Moritz Fontaine

14. Nov. 2014 Fontaine bavAIRia

Key Topics Addressed

Page 4: Servitization Moritz Fontaine

Organic certification state of art

• Mandated by national authorities and EU

• Customer is the organic farmer

• Service includes:

• On site audits

• Check of documents

• Check of good streams

• Etc.

• Result is a organic certificate

Labour intensive and limited

14. Nov. 2014 Fontaine bavAIRia

Page 5: Servitization Moritz Fontaine

Key Objectives

• Demonstrate potential of mobile

technologies and EO data for the

organic food sector

• Explore scalability to other Regions

and other services

• Provide a stimulus and support to

related emerging industries

• Address the challenges of food

safety and sustainable agriculture.

14. Nov. 2014 Fontaine bavAIRia

• Develop a demonstrator service

to support organic certification

• Display indicators based on EO

data to differentiate between

conventional and organic crop

• Provide further means of geo

references notes, etc.

Business development objectives Technical objectives

Page 6: Servitization Moritz Fontaine

A service from space to earth

Copernicus

data centre

myEOrganics

View

Data processing

(Certification Indicators)

In Situ Agricultural

Information System

GNSS Signal 14. Nov. 2014 Fontaine bavAIRia

Classification of

Indicators

User specific fiters

Page 7: Servitization Moritz Fontaine

Organic field indicator

On-field auditor support

application:

• Identify farms and fields

• Green-red scale to identify

organic vs. non organic field

• Enter geo-located notes

• Interface to certification

software solutions

14. Nov. 2014 Fontaine bavAIRia

Page 8: Servitization Moritz Fontaine

Improve efficency of certification and add a value for the customer

• Support auditors

Indication on field with potential

problems

Geo localisation of fields and auditor

• Remote access of service product

Allows efficent preparation of auditors

Reduces visit time of auditors

• Easy scalable service

• Long term: The farmer (customer might

benefit from this service directly)

Reduce cost of certification

14. Nov. 2014 Fontaine bavAIRia

Page 9: Servitization Moritz Fontaine

Upcoming Events

14. Nov. 2014 Fontaine bavAIRia

Page 10: Servitization Moritz Fontaine

Contact

Moritz Fontaine

Project Manager

bavAIRia e.V.

Sonderflughafen Oberpfaffenhofen

Friedrichshafener Straße 1

82205 Gilching

Germany

+49-8105-272927- 47

+49-8105-272927- 15

email: [email protected]

www.bavAIRia.net