ppc training w#4
Post on 23-Jan-2015
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DESCRIPTION
Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board
TRANSCRIPT
PAY PER CLICK ADVERTISING
By Niall McKeowntwitter@niallmckeown
Adsense
Adwords
Campaigns
Campaigns >>Ad Groups
Campaigns >> Ad Groups >> Ads
KEYWORD & GEO-TARGETING
Create a Campaign
Geo Targeting
Targeting by County
Targeting by Region
Locations and Language
Search and Display
Demographic Adsense Only
Creating Text Ad
Creating Text Ad
Now we are live
Linking with Analytics
Tracking Adwords Conversions
Cost per Conversions etc
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