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NOVEMBER 2012 / ADVERTISING MARKETING DEPARTMENT
UNIDAD EDITORIAL THE ADVERTISING FIRM OF THE 21ST CENTURY
GREAT COMPETITIVE ADVANTAGE OUR BRANDS
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 2
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 3
• RCS MediaGroup is one of the international leader
multimedia editorial groups
With a history of almost 140 years
• Created in Italy, where it is listed on the Stock Exchange,
and expands towards the international market. 40% of its
turnover is generated in countries such as Spain,
Portugal, France, UK, USA or China.
Business areas of the group :
• dailies
• magazines
• books
• radio
• new media
• digital tv
• commercialization of advertising spaces
• distribution
A leader
with international influence
RCS MEDIAGROUP
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 4
• Leader in audience among daily newspapers (EL MUNDO, MARCA y EXPANSIÓN)
• Leader in digital press in Spain
• Leader in medical and health information
The multimedia company that
has more influence in Spain
UNIDAD EDITORIAL
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 5
Production and divulgation of culture and information
through development and innovation of media. Keeping in
mind social values and prestige of our brands.
Unless commitment is made, there
are only promises and hopes; but
no plans Peter F. Drucker
COMMITMENT SOCIAL
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 6
• Satisfaction of clients
• Competitiveness
• Value creation for stockholders
• Cultural growth of our country
• Evaluation of people
• Integrity and rigour
• Clarity and transparency
• Efficiency and effectiveness
Ethical code
RCS MediaGroup
VALUES THAT GUIDE US
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 7
UNIDAD EDITORIAL ADVERTISING
1. POSITIONING
2. COMPETITIVE ADVANTAGES
3. FORMATS
EL MUNDO leading commercial
model in press
1. POSITIONING
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 9
•Multimedia coverage
•Press / Internet / TV / Radio
• Orientation toward the client
• Flexibility / Dialogue / Service
• Team of professionals
• Experience/ Motivation
• Commitment
•Ethic/ Responsibility
1. POSITIONING
2. ADVANTAGES MARKET
Leader in multimedia audience,
daily press and internet
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 11
Leader in MULTIMEDIA audience
•14.8 million people audience (coverage / month*)
• 37.5% of Spanish population are readers of Unidad Editorial publications
Leader in DAILY PRESS
• EL MUNDO, MARCA AND EXPANSIÓN: 4,006,000
of daily readers according to EGM
Leader in INTERNET information according to all sources
•According to Comscore (October 2012), Unidad Editorial Internet has 11.3 million unique
visitors and 560 million page views
• According to Nielsen//Market Intelligence, audited by OJD (October 2012): Unidad
Editorial Internet has a daily coverage of almost 5 million browsers
• Elmundo.es and Marca.com are the number one digital daily newspapers in Spain with
7.6 and 6.3 million browsers respectively
2. ADVANTAGES MARKET
Source: EGM 3rd rolling year 2012, coverage plan in a month of products monitored by EGM, classified by frequency. Formats considered: El Mundo, Marca, Expansión,
Magazine, Yo Dona, Marca Motor, Telva, Descubrir el Arte, La Aventura de la Historia, Actualidad Económica, Radio Marca, marca.com, expansion.com, telva.com
2.1. ABSOLUTE LEADER DAILY PRESS
Heading that made history and build
the future of the Spanish press
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 13
EL MUNDO: the most rigorous information
• 1,181,000 readers
• 790,000 exclusive readers
EXPANSIÓN: financial news point of reference
• 192,000 readers
• Absolute leadership in audience, circulation and credibility
MARCA: absolute leader in daily press…and it continues to grow
• 3,011,000 readers
• Indisputable leader among sports press and continues to grow
2.1. ABSOLUTE LEADER DAILY PRESS
Source: EGM 3rd rolling year 2012, Lectores Exclusivos (vs El País, ABC, La Razón)
2.2. COMMERCIAL TARGET UNIDAD EDITORIAL
Urban, aged 20-44,
high-middle social class,
with high level of studies
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 15
2.2. COMMERCIAL TARGET UNIDAD EDITORIAL
Source: EGM 3rd rolling year 2012, percentages of the total
45
40
35
30
25
20
15
10
5
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14 -
19
20 -
24
25 -
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Po
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00
Cap
itals
Unidad Editorial
Scope
Age Social class Studies Habitat
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 16
3.1 DAILY PRESS AND SUPPLEMENTS
3.2 WEEKEND SUPPLEMENTS
3.3 MAGAZINES
3.4 INTERNET
3.5 MOBILE
3.6 ORBYT
3.7 AUDIOVISUALS
3.8 MEDICAL AND HEALTH
3.9 CONFERENCES, EVENTS AND TRAINING
3. FORMATS
Our newspapers reach
4,384,000 readers
3.1. DAILY PRESS AND SUPPLEMENTS
• Decision makers
• Receptive readership: open to advertisement and
not saturated of it
• The most prestigious media
• Quick and flexible response
Readers of press
Source: EGM 3rd rolling year 2012. Duplicated
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 18
EL MUNDO
A general information publication
of great prestige in Spain
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 19
Last figures as prove :
• 1,181,000 readers
• With a circulation of 233,101 copies, reaching 289,799 copies on Sunday
• More than 790,000 EXCLUSIVE readers who do not read any other general
information newspaper (El Pais, ABC, La Razón)
EL MUNDO READERSHIP FIGURES
Source: EGM 3rd rolling year 2012; OJD July 2011 – June 2012
Wide variety of supplements and magazines
Quality journalism that aims to give relevant and real information
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 20
• As the second leader at national level has
•533,000 readers more than the one just below
• And 259,000 readers more than La Razón
• and ABC together
• La Razón + ABC: 922,000 readers
EL MUNDO VOCATION OF LEADER
Source: EGM 3rd rolling year 2012 (duplicated)
1,181 1,929
648 EL PAÍS
ABC LA RAZÓN
274
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 21
• High purchasing-power
• (51.2% A and B social class)
• High level of studies
• (39.3% with University studies)
• City inhabitants • (64.5% population over 50,000 inhabitants)
EL MUNDO OUR PROFILE READER
Source: EGM 3rd rolling year 2012
High social class,
average age 46 years old
with university studies
and living in important cities
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 22
Madrid, Andalucía, Malaga, Sevilla, Cataluña, Galicia, Pais Vasco, Vizcaya, Baleares, Ibiza y Formentera, Canarias, Castilla y León, Valladolid, Alicante, Valencia, Castellón, Burgos, Soria, Cantabria
Source: EGM 3rd rolling year 2012
30% of the
readership in Madrid
EL MUNDO REGIONAL AND LOCAL EDITIONS
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 23
Also trade fairs in Madrid:
The official newspaper of IFEMA frequency depends on Fairs calendar.
Distributed with EL MUNDO and EXPANSIÓN
EL MUNDO SUPPLEMENTS FOR EVERY NEED
Monday DXT
Tuesday
Motor*
Viajes*
Wednesday
GU/Campus
Friday
El Cultural
Metropoli
Su Vivienda
Saturday
Yo Dona
La Otra Crónica
Sunday
Magazine
Ariadna
Mercados
*Monthly distribution. (Motor 1st Tuesday of the month and Viajes last Tuesday of the month
SUPPLEMENTS OF EL MUNDO
Wide variety
of supplements and magazines
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 25
MAGAZINE
Movies, theater, music, concerts, drinks, art, eating, plans, shopping breakouts
SERVICE GUIDES
The best guide to enjoy spare time
NATIONAL: 1,309,000 readers
MADRID EDITION: 467.000 lectores
(Madrid, Toledo and Guadalajara)
• Men (65%) and women (35%)
• High and middle class (90%)
• Aged 18 – 34 (22%)
• High level of studies (71% pre-university studies)
• Living in capital cities (41%)
Metrópoli also offers guides:
- Guide eating and drinking in Madrid
- Shopping guide
METROPOLI LEISURE AND TRENDS MAGAZINE
Source: EGM 3rd rolling year 2012. Figures EL MUNDO Friday;
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 26
MAGAZINE
The most important magazine about literature
scenic and plastic arts of EL MUNDO
READERSHIO
1,309,000 readers
CIRCULATION
233,101 copies
And all contents in:
www.elcultural.es
UNIQUE VISITORS
187,000
EL CULTURAL CULTURAL AND INTELLECTUAL POINT OF REFERENCE
Sources: EGM 3rd rolling year. 2012. Figures EL MUNDO Friday.
OJD average July 2011 – June 2012
For internet: ComScore October 2012.
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 27
MARCA
Number 1 in
Spanish Press
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 28
• 3,011,000 copies
• 75 % exclusive readers
• With a circulation of 230,272 copies
• 14 different editions with local information
• MARCA also publishes as national distribution MARCA GUIDES
• These guides are points of reference in every sport: Annuals, Motor Guide,
League Guide, UEFA EURO Guide, Olympic Games Guide
MARCA INDISPUTIBLE LEADER
Source: EGM 3rd rolling year 2012.
Exclusive readers vs AS. Directivos 2007.
OJD, Average circulation July 2011-June 2012
More than 3,010,000 readers and continues to grow.
16% more readership from 2008.
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT
Source: EGM. Figures in thousands
MARCA GROWS EVERY YEAR
2,597
2,800
2,888
2,960
3,011
EGM: 3er Año Móvil2008
EGM: 3º Año Móvil2009
EGM: 3º Año Móvil2010
EGM: 3er Año Móvil2011
EGM: 3º Año Móvil2012
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 30
• Men (80%)
• A + B social class (76%)
• Aged 20-44 (56%)
• Living in capital cities (52%)
• Average age of readers 39 years old
MARCA
Source: EGM 3rd rolling year 2012
A very interesting
commercial profile
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 31
EXPANSIÓN
The daily financial news
leader in Spain
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 32
EXPANSIÓN
Source: EGM 3rd rolling year 2012. OJD July 2011 – June 2012
Point of reference
of daily financial
Spanish news
192,000 60,000 58,000
• Leader in audience with 192,000 readers
and widest circulation of all financial newspapers with 35,870
copies.
• Excellent profile reader for advertising:
• Men (72%)
• High and middle social classes (67%)
• Aged 25 -54 (72%)
• With high level of studies (60%)
Cinco Días El Economista
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 33
EXPANSIÓN SPECIAL SUPPLEMENTS
Monday
I+D
Emprendedores
R.S.C.
S. Fiscalia
Mensual de fondos*
Directivos
Tuesday
EFT.S
S. Jurídico
Mensual pensiones**
Emprendedores
Directivos
Wednesday
Interiores
Mensual de bolsa***
Emprendedores
Directivos
Thursday
Inmobiliario
Motor
Emprendedores
Directivos
Friday
Fuera de serie
Digitech
Asesores de empresas
Medio Ambiente
Emprendedores
Directivos
Saturday
Fórmulas inversión
Viajes Negocio-ocio
Warrans
Salud y belleza
Emprendedores&Empleo
Expansión fs
*One Monday/ month
**One Tuesday/month
***One Wednesday/month
Also trade fairs in Madrid:
The official newspaper of IFEMA frequency depends on Fairs calendar.
Distributed with EL MUNDO and EXPANSIÓN
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 34
Along with the best pieces of financial, economic and managerial information of
El Mundo and Expansión, Emprendedores&EMPLEO includes all the useful
information for entrepreneurs who wish to start up their business. Also having
the most attractive offers in training, employment and franchises.
• Every Saturday with Expansión, managerial and economic news
144,000 readers
• Every Sunday with El Mundo in the supplements Markets
1,325,000 readers*
EMPRENDEDORES & EMPLEO
Source: EGM 3rd rolling year 2012
*Figures EL MUNDO Sunday
More than
just a supplement
3.2. SUPPLEMENTS WEEKEND
The most complete offer
to go along with
our daily newspapers
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 36
• The only Sunday publication
with an innovative format
• All the currents news and last trends
•The average age of our readers is 47,
of high or middle social class (86%)
and university studies (33%)
667,000 readers
263,877 copies of circulation
MAGAZINE EVERY SUNDAY WITH EL MUNDO
Source: EGM 3rd rolling year 2012; OJD circulation 2011
A Sunday supplement
with great commercial impact
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT37
• Since September 2011 Yo Dona is distributed with El Periódico de
Catalunya*, growing 43% in circulation and specially strengthening its
circulation in Cataluña.
• Best contents and most varied subjects: fashion, beauty, current news,
social commitment, celebrities, etc.
• The perfect format to increase coverage and improve advertising
effectiveness
• 76% of women are aged 45 belonging to a high-middle class (86%) and
high level of studies (33% have university studies)
495,000 readers
332,322 copies of circulation*
YO DONA EVERY SATURDAY WITH EL MUNDO AND PERIÓDICO DE CATALUNYA
* Circulation sum of El Mundo + El Periódico de Catalunya
Source: EGM 3rd rolling year 2012, OJD July2011 – June 2012 (EL MUNDO+EL PERIÓDICO DE CATALUNYA)
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT38
• A very exclusive supplement: all the information about
design, trends, fashion, culture…
• The leisure and spare time supplement: the best
advice to enjoy a stylish life.
The best pleasures available for you
• 71% of men with an average age of 43, belonging to a
high-middle social class (93%) and high level of studies (57%)
201,000 readers
35,870 copies of circulation
FUERA DE SERIE EVERY FRIDAY WITH EXPANSIÓN
Source: EGM 3rd rollin year 2012 (readers Expansión-Friday) /OJD July 2011 – June 2012. (Figures Expansión)
The perfect weekly supplement
for the modern executives
3.3. MAGAZINES
A wide variety of
leading magazines
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT40
• The widest variety of information with the last trends in fashion,
beauty, lifestyle , current news, leisure…
• With all the best specials in independent formats: beauty, collections
and accessories, watches and jewelry, children…
• Women (92%), in an average age of 44, belonging to a high-middle
social class (85%) and a high level of studies (34% with university
studies)
482,000 readers
188,347 copies of circulation
TELVA
Source: EGM 3rd rollin year 2012, OJD Circulation 2011
The top of the line women magazine
best sold in our country
TELVA POCKET
• Same contents
• User-friendly format
• Thrifty price
• Strategic point of sales to reach
more people and of better quality
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT41
Twice a year, in February and September, with the last trends:
• More than 500 wedding dresses
• The most exclusive weddings
• Caterings
• Beauty treatments to be radiant
• Invitations
• Music
• Matrons of honor
• Pages
55,000 copies of print-run
TELVA NOVIAS
Print-run: internal source
The indispensable magazine to prepare your
wedding
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT42
• Top quality contents
• Always widest editorial offer: the best
specials and dossiers throughout the whole year.
• A readership of 80% men in an average age of 47, high level of studies (54%
with university studies) and belonging to a high-middle social class (94%)
66,000 readers
23,624 copies of circulation
Source: EGM 3rd rolling year 2012, OJD circulation 2011
The magazine
of the executives
ACTUALIDAD ECONÓMICA
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT43
• For motor lovers and all of those looking for advise to buy the products
• Complete, flexible and amusing information
• Men (90%) in an average age of 35 belonging to a high-middle social class
(77%)
569,000 readers
55,606 copies of circulation
MARCA MOTOR MONTHLY MAGAZINE
Source: EGM 3rd rolling year 2012, OJD circulation 2011
Indisputable leader: doubles
the audience of its immediate competitor
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT44
• The highest valued magazine for
the quality of its contents
• Prestige of the publication at an international level
• A high standard target: 61% men, 72% belonging to a high-middle social class
in an average age of 55 and high level of studies
9,699 copies of circulation
GOLF DIGEST
Source: OJD circulation July10 - June11 / AIMC Marcas 2011
Monthly magazine
about golf
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT45
New places for big trip lovers
and different destination in a quarterly frequency
• A real reference in the editorial sector thanks to
the collaboration of great firms, the quality of its
reports and photos, the destinations and the way of telling them
60,000 copies
SIETE LEGUAS
Source: Internal
For big trip and
most exclusive destinations
lovers
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT46
• A publication specialized in popular history
in an objective, amusing and documented way
• A different way of telling history through
innovative computer graphics, extended photo reports
and the collaboration of very prestigious professionals
• A very qualified profile: 66% men in an average age of 43
belonging to high-middle social class (87%) and a high level of
studies (38%)
197,000 copies
33,134 copies of circulation
HISTORIA
Source EGM 3rd rolling year 2012, OJD Circulation 2011
Knowing about the past
to understand the present
ARTE
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT47
• A divulgative monthly publication of great quality
that counts on spectacular photographic means and
a deep study in the different subjects
• With the collaboration of the most prestigious art critics
and professors who work supervising the precision of the
analysis.
• Our readers are in an average age of 43 with high level of
studies (50%) and belong to a high-middle social class
(87%)
87,000 readers
14,479 copies of circulation
Source: EGM 3rd rollin year 2012, OJD Circulation 2011
All the art
In your hands
3.4. INTERNET UNIDAD EDITORIAL
Leader in digital press
In Spain
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT49
WIDEST COVERAGE AND LEADERSHIP
Sourcs: Nielsen//Market Intelligence (audited by OJD), October 2012.
*Figures for Prisa are not monitored by Market Intelligence and audited by OJD Interactive.
58 million unique visitors
(figure by OJD)
57,722,390
Unidad Editorial
46,783,844
Vocento Prisa*
?
5 million daily coverage
(figure by OJD)
4,851,821
Unidad Editorial
2,828,366
Vocento Prisa*
?
World leader in Spanish news
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 50
WIDEST COVERAGE AND LEADERSHIP
Editorial group with the best
coverage of all targets
Source: Comscore, October 2012.
6,7
4,6 4,7
5,8
1,3
2,4
51
39
50 51
42 44
Men Women 15-34 25-44 55+ silver surfers 25-44 men
Million unique visitors % Coverage
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT51
• Quality, reliable and rigorous real time information
• More than 10 successful years giving information to the world
• Leader among online newspapers in Spain according to all the
recognized sources: Comscore, Nielsen and OJD
• Number one newspage for the best commercial targets:
high social class people, women, mature and young adults (15-34 years
old)
MUNDO.ES
Source: Nielsen//Market Intelligence, audited by OJD, October 2012
Leader in digital information
in Spanish
More than 31 million
unique browsers
Average daily audience
2,200,588 unique browsers(M-F)
Monthly audience
31,248,764 unique browsers
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT52
• The number one site in sports news according to all sources:
Comscore, Nielsen, OJD
• With the biggest number of viewed pages
• With the widest fidelity ratio
• The widest offer of information in real time about
the most popular and non popular sports
• Also the widest offer about leisure and spare time online
MARCA.COM
Source: Nielsen//Market Intelligence, audited by OJD, October 2012
Leader in
sports news in Spain
More than 29 million
unique browsers
Average daily audience
2,821,862 unique browsers (M-F)
Monthly audience
29,431,858 unique browsers
Total Latinamerica
2,186,610 unique visitors
39,818,000 page views
Total USA
205,138 unique visitors
8,374,000 page views
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 53
• For Spanish and International advertisers interested in the
spanish speaking people in the USA and Latin America
• El mundo.es: specific contents sorted by countries and
themes:
Mexico, United States, Cuba, Argentina, Brasil,
Colombia, Venezuela, Sports, Economics,
VIP! (Gossip/Celebrities).
• Marca.com: all the football in the American continent
Source: ComScore, October 2012.
Omniture, October 2012 (marca English)
The American edition
has become strong fast
Total Latinamerica
5,001,857 unique visitors
20,900,000 page views
Total USA
354,858 unique visitors
5,807,000 page views
Elmundo Spain/America in Spain
779,000 unique visitors
2,979,000 page views
MUNDO.ES and MARCA.COM AMERICA
Marca.com, NOW
ALSO IN ENGLISH!
266,305 unique browsers
1,544,214 page views
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT54
• The reference news site for financial information,
economic analysis, law activity and
services for enterprises
• With useful tools to calculate capital gains, compare mortgages, deposits,
etc.
• The best profile for advertisers: men aged 18-49, high purchasing power,
high level of studies and high percentage of executives and decision-makers
EXPANSION.COM
Source: Nielsen//Market Intelligence, audited by OJD, October 2012
A new model of
online communication
that has revolutionized the
economic news
More than 5 million
unique visitors
Average daily audience
358,303 unique browsers (M-F)
Monthly audience
4,958,681 unique browsers
1,505,130
Unique browsers
31,894,804
Page views
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT55
• For women who want to be trendy in fashion,
beauty and comfort…
TELVA.COM
Source: OJD Interactiva, October 2012.
Leader in online magazines
for the modern woman:
Beauty, fashion, celebrities, brides,
lifestyle, mothers 2.0, cuisine…
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT56
• The most sophisticated profile among women websites
• A site that is continuously growing
• The most interesting contents about fashion, beauty, current news,
social issues, Yo Dona journeys… etc.
YODONA.COM
The site of Yo Dona:
fashion, beauty and trends
1,607,801
Unique browsers
12,542,284
Page views
Source: OJD Interactiva, October 2012.
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT57
• A unique website about lifestyle: the essential point of reference in
leisure and trends
• Exclusive contents for exclusive readers
• The most attractive window to advertisement
to be renown
FUERADESERIE.COM
Source: Internal (Omniture). October 2012
The luxury and trends site
of Unidad Editorial
132,000
Unique browsers
676,000
Page views
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT58
• Ad hoc specials with multiformat support, multimedia and contests
• Travelling 2.0 portal with ad hoc tools for participative visitors
• Possibility of sponsorship and ad hoc formats
• Ideal profile for advertisers: men and women aged 25-49, with high
income and high level of studies
OCHOLEGUAS.COM
Source: Nielsen//Market Intelligence, audited by OJD, October 2012
Travelling portal
of great prestige in Spain
600 thousand
Unique browsers
Monthly audience
592,264 unique browsers
2,792,207 page views
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT59
• Site specialized in HR, training and employment seeking.
It includes useful information about development of franchises
• Is now part of the network www.trabajando.com,
a community of portals devoted to job searching
• It is fast, dynamic and atractive website exclusively for cualified profiles
• Job offers in www.expasionyempleo.com
will be published in more than 90 webs in www.trabajando.com
EXPANSION&EMPLEO.COM
Source: ComScore October 2012
The only portal
of professional development in Spain
Monthly audience
101,000 unique visitors
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 60
• More than 180,000 properties
the number 3 portal in Spain
• More than 130,000 new contacts every month
that makes us the most profitable portal
• More than 200,000 registered buyers who receive our email
information
• Positioning campaigns to stay in the top ranking
positions in Google and marketing campaigns
to win visitors to our client’s properties
SUVIVIENDA.ES
Source: Nielsen//Market Intelligence, audited by OJD, October 2012
We are the number 3
property portal in Spain
Monthly audience
1,004,602 unique browsers
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 61
• An efficient service to offer all the supply and demand
information generated by the automobile market.
For individuals and professionals, with information
of more than 20,000 vehicles
• Second hand and brand new cars, news and analysis
of the motor world. With the editorial support of
www.marcamotor.com and the motor section in www.elmundo.es
• A quick and simple browsing web, with great advertising possibilities
well valued for the quality of its visitors
MARCAMOTORANUNCIOS.COM
The small ads section
of the motor world
Monthly audience
57,298 unique browsers
264,599 page views
Source: Omniture October 2012.
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT62
For nautical lovers, as a professional sport or leisure.
Also dedicated to the service, tourism
and advertising sector
With two different lines:
• Product and competition: information about
most exclusive boats, boats testing, nautical, navy and club offers
• Nauta360 TV where you can follow up the races alive
Also blogs, digital gatherings, specials, social media, smartphone
NAUTA360.COM
The only nautical portal of
Elmundo.es, Marca.com and
Expansion.com
Monthly audience
450,242 unique browsers
924,334 page views
Source: Omniture October 2012.
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 63
• Our websites are leaders in professional information about health
that are reference to the sector
• In our three specialized sites, you can access all the information
for doctors of all doctors, last news about pharmaceutical industry
and the best glossary for the patient
• With an audience of more than 2 million unique visitors and a total
of more than 3,2 million viewed pages
Source: Adobe SiteCatalyst Omniture October 2012
Monthly audience (unique visitors)
Diariomedico.com: 455,20
Correofarmaceutico.com: 50,976
DMedicina.com: 1,562,451
INFORMACIÓN SOBRE SALUD
Leader in online medical and
pharmaceutical information
Leader in
mobile media
3.5. MOBILE UNIDAD EDITORIAL
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT65
MOBILE UNIDAD EDITORIAL
In Spain
• 72% of internet users have access our websites with their mobile
devices
• Among them, 49% have done it using a smartphone
• There are 20 million smartphones in Spain
• 16.5 million users access our website contents using their mobile
devices
• 68% is open to advertising if there is a real benefit on the product
In Unidad Editorial
• More than 5 million monthly unique visitors
• More than 200 million impressions per month
• CTR 3 times more than traditional campaigns
Sources: IAB Report Mobile Marketing January 2012
ComScoreMmetrics, 2011
III Studio IAB Spain about Mobile Marketing 2011
Netsize
The most growing sector in 2012
3.6. ORBYT
The information tool
of the 21st century
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 67
Orbyt is a virtual newsstand in which the reader
have the chance to access the leading publications
in Spain directed by Unidad Editorial
•The opportunity to access all kind of information through
www.orbyt.es with any of the following devices:
computer, tablet, smartphones
•A Duty Free section in which users
can benefit from the best offers
• Orbyt offers the possibility to immediately
access all the information offer of the different publications.
Also including a big newspaper library and the possibility to interact with the
editorial staff of the newspaper
ORBYT
Premium content and infinite
interactive advertising possibilities
3.7. RADIO
Number one sports radio
in Spain
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 69
• Informational rigor and the greatest display of professionals in our
programme planning on amusing sport
• Multiple forms of sponsorship and ad hoc advertising
• Internet and TDT to sum up to the wide range of transmitters
• Main programmes: DIRECTO MARCA with Paco García Caridad
and Vicente Ortega, EL INTERMEDIO with Miguel Ángel Méndez
and Alfredo Duro, MARCADOR with Edu García, Raúl Varela and
Yanela Clavo, EL SPEAKER with Pablo Juanarena and PLANETA
with Áxel Torres, N. Montoya/ P. López, M.M Talavera, Alberto
Gonzalez, F. Ruíz
Source: EGM 3rd wave 2012
Number one
sports radio in Spain
Average audience
670,000 listeners (M-F)
RADIO MARCA
3.8. HEALTH
Editorial leader in
health information
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 71
Diario Médico
Leader in specialized press and point of reference of the medical
community in Spain.
It has a daily distribution of 3,000 hospitals and health centers which
makes it the most read (65%) and well-know (97%) publication during
last month. Also the best quality publication according to 66% doctors
Correo Farmacéutico
Weekly distribution of 23,188 copies in pharmaceutical offices. 98%
pharmacists know about Correo Farmaceutico.
The most read (87%) publication during the last month and that best
informs according to 63% professionals
HEALTH PRESS
Sources: TNS 2010. Scope: Professionals : 961 interviews.
IMOP 2010. Scope: Owners: 1,227 interviews
3.9. CONFERENCES EVENTS AND TRAINING
Sponsorship of Conferences,
Masters, Courses, Forum, Awards,
Sports Events…
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 73
• With Conferences, Masters, Courses and Seminars, UNIDAD
EDITORIAL Conferences offers a tailor-made service of training in the
main strategies of business management and the best professional
practices of the market
• Our clients have the possibility to link their corporative image to our
project with a sponsorship agreement to make use of the ambitious
marketing and communicating plan that starts up every season with
great repercussion in all media
Conferences, Masters, Courses,
Forum, Awards, Sports Events…
Sponsorship
CONFERENCES EVENTS AND TRAINING
UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 74
• Last Lap gives the opportunity to make the most of causes that go
beyond just advertising
• It is considered on of the reference event company. Specialized in big
international and national events with great success in tailor-made
poyects: FMX Red Bull, Xfighters, Classic Formula 1, Mini Challenge,
Mundial Enduro Indoor, Air Race Barcelona, Tenis Master Senior,
Friends of Iker & Nadal, World Championship Mountain Bike, World
Championship Surf, San Silvestre Vallecana, Enterprises Race,
Perfect Race, Golf Expansion Tournment , Festbike, etc.
• Our infrastructure allow us offering an integral service that includes all
stages of the event from the very beginning, also the communication
campaign and editorial coverage
The leader
event agency
LASTLAP.COM EVENTS
A man who stops advertising to save
money is like a man who stops the
clock to save time Henry Ford
UNIDAD EDITORIAL ADVERTISING
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