mediabook 2017 - unidad editorial · formats for new information consumption habits. our...

MEDIABOOK 2017

Our Daily has been the reference with the best

and more complete economic information about

Spanish and international market and news for

directives and entrepreneurs. We are the most

valued economic information media thanks to our

credibility and our useful contents.

Moreover we support our daily information with

specials and prestigious and recognized awards

LEADER IN FINANCIAL INFORMATION

A mil l ionaire readership makes

Expansion leader compared

to other dai l ies and economic

s i tes in the most relevant

target , of fer ing a maximum

mult ichannel coverage (press

and digi ta l ) for this target .

YOU CAN REACH MILLIONS OF READERS

PRESSMULTIMEDIA DIGITAL EVENTS SOLUTIONS

5,6 MillonPeople follow us in Expansión and expansion.com

10,6% Coverage

YOU CAN REACH MILLIONS OF READERS

5,6 M Digital Users 3,6 M Mobile

Users 2,5 M Pc Users

36 Mil BBDDregistrations662 Mil251 Mil

136 Mil Press Readers Orbyt

Subscriptions


A mil l ionaire readership makes

Expansion leader compared

to other dai l ies and economic

s i tes in the most relevant

target , of fer ing a maximum

mult ichannel coverage (press

and digi ta l ) for this target .

22,7 Mil

OUR VALUABLE PROFILE

Our media , pr inted in salmon

colour, of fers an attract ive

prof i le for brands. This

s i tuates our media as the most

economic and prof i table one in

highly qual i f ied target .


Cinema Once a week

Investments(funds, stock shares, bonds)

Skiing

INDEX INDEX INDEXpress155

press305

press260

digital186

digital532

digital196

Plane Last year

ClothesSpending+600 per year

Private Sport Club Member


press364

press119

digital166

digital560

digital143

VideogamesOwn a console

Travellingde +2.500 €

Jewelry spending + 500 €


press326

press441

digital114

digital169

digital165

Men between 25 and 44 years from high and medium-high class and higher education.

A maximum quality profile.

Women also prefer EXPANSIÓN: 31% of the audience is female.

EFFICIENT CAMPAIGNS Campaign with target: Men, 25-44; A-B, A social class.

During 1 month; 10 press insertions + 4,5 M web insertions

EXPANSIÓN mult ichannel

of fers the best coverage for

the most desired prof i le , even

compared to more massive

media .


Campaña en diario El Economista y eleconomista.es Campaña en diario Cinco Días y cincodias.com

Campaña en linkedin.com Campaña en Facebook.com

EL ECONOMISTA MULTICANAL CINCO DÍAS MULTICANAL

Linkedin.com Facebook.com

168.000 165.000

162 245

7,9% 7,7%

7,6% 11,5%

Coverage (´000) Coverage (´000)

UU (´000) UU (´000)

Coverage (%) Coverage (%)

Coverage (%) Coverage (%)

Campaña en Diario Expansión y Expansión.com

EXPANSIÓN MULTICANAL

222.000

10,4%

Coverage (´000)

Coverage (%)

10,4%Coverage

EXPANSIÓN offers mult iple

informative odds always with

the same qual i ty. Our contents

are leaders in credibi l i ty as wel l

as inf luence economic, f inancial

and business sectors .


Expansion.comExpansión Móvil

EmprendedoresyEmpleo.comNauta360.com

ExpansiónOrbytEmprendedores y EmpleoCasas y Estilo

Events

THE BEST INFORMATION ALWAYS ACCESIBLE.

Our readers value r igor and

wholeness in our information.

We are a prest ig ious media

with a high professional level .

Conf idence and credibi l i ty for

your advert isements .

Audience leaders throughout all the country.Our Editions in Andalucía, Cataluña, C. Valenciana, Galicia y País Vasco has relevant information for our readership as well as segmentation odds for our advertisers.

• • Readership leader with the higher market share: 56%• • Circulation leader in economic dailies: 24.981 copies (37.967 on Saturday).• • Unique economic daily payment according OJD rating.• • High exclusiveness : 79% Exclusive readership.


READERSHIP AND CIRCULATION LEADER

136.000 Press Readers

10.000

3.000

6.000

8.000

2.000

2.0003.000

4.000

17.000

14.000

42.000

4.000

1.000

13.000

7.000 1.000

Current and relevant contents:Renting, QQ Seguros & Finanzas, I+D, Mobile…

Expansión has multiple SECTIONS

AND SPECIALS to focus on the most

relevant information. Companies with

the same commercial interests are

allowed to sponsor contents.

SECTIONS SPECIALS

All the economic and financial information:: Empresas, Ahorro, Economía, Finanzas & Mercados, Jurídico, Directivos...


We are the most valued information

media due to its useful contents.

EXPANSIÓN is the most reliable daily

for entrepreneurs with specialized

contents.


… and also: Pymes, Casas & Estilo, Inversor, Fin de Semana, IFEMA …

EXPANSIÓN.COM offers a higher

online experience. Now we have a

new web image and renewed Apps.

More complete, intuitive and agile

versions. The best tools to invest

and manage.

• Record in Social networks:

251.000 followers in facebook and

662.000 in Twitter.

2,5 M UUPC


3,6 M UUMobile

EXPANSIÓN.COM A REFERENCE IN DIGITAL ERA

5,6 M Multiplatform Users

10,6% Coverage

TOP SECTIONS - PVs (000)

Mercados 8.698

Opinión 1.227

Axesor 1.237

Diccionario 795

Ahorro 520

Directivos 7.898

Empresas 4.383

Economía 2.909

Portada 16.856

Vídeos 1.708

ESTILO DE VIDA, , new contents about leisure and free time. Technology, be fit, health, houses and lifestyle. Everything to spend and enjoy in an intelligent way.

Nauta360.com, an excellent odd to reach elites.

249.000 Unique Users 486.000 PVs

954.092 Unique Users 4.967.502 PVs

EXPANSIÓN.COM pays special

attention to multimedia contents.

We offer information for the most

demanding and qualified target

through more sections and wide

informative assortment.

DIFFERENT CONTENTS


ECONOMIC INFORMATION MEANS

PROFITABILITY. Last news available

to our users everywhere thanks

to our renewed mobile channels.

EXPANSIÓN.COM is tendency in

digital era.

60% of our readership is in mobile 3,1 M de UU - 17 M PVs - 2,7 M UU are exclusive in mobile

Free Apps for iOS and Android with a clear and easy

web surfing.

Adapted versions for iPad and Android tablets.

Users really like it: 4,5 stars

WE BET FOR MOBILITY

Expansión is the first

media app with a

version for apple

watch


274 Mil Downloads iOS

401 Mil Active Downloadsin Android

MarchFebruary May

June November December

Our events assure the presence of

the most outstanding people within

the financial and social sector thanks

to the relevance and the status of

EXPANSIÓN, as well as the power of

our group (Unidad Editorial).

OUR EVENTS ARE A REFERENCE FOR FINANCIAL SECTOR


We are specialized on tailor-made

solutions. We offer multiple sponsorship

formats for new information

consumption habits. Our advertising

produces a maximum engagement and a

new experience for our readership.

EXPANSIÓN offers visible advertising solutions with a great impact and brand recognition.

ORIGINAL FORMATS MAKE THE DIFERENCE.


Maximum ROI for our adverts:

We invest on last technology and

big data solutions to reach the best

results.

EFFECTIVE INTEGRATED ADVERTISING

We are specialized on tailor-made

solutions. We offer multiple sponsorship

formats for new information

consumption habits. Our advertising

produces a maximum engagement and a

new experience for our readership.


Section sponsorship

Digital meetings

Office

Monographics

Comparers

Microsite

Vídeo

Guides

Tailor-made blogs

Learning with

t

SOURCES

CONTACT WITH THE COMMERCIAL DEPARTMENT INOR IN OUR OFFICES

+34 91 443 55 09

EXPANSIÓN PAPEL EXPANSIÓN DIGITAL

MULTIMEDIA - 1Audiencia multicanal: Random combination EGM 3er Acum. 2016 y Comscore MMX Multiplataforma Diciembre 2016 Expansión Sites

MULTIMEDIA - 2Digital: Comscore MMX Multiplataforma Diciembre 2016 Expansión SitesPapel: EGM 3º Acum. 2016Orbyt: Junio 2016RRSS: 23/01/2017Usuarios Registrados: Junio 2016

MULTIMEDIA - 3EGM 3º Acum. 2016 y AIMC Marcas 2015

MULTIMEDIA - 4Random Combination EGM 3º Acum. 2016 y Comscore MMX Multiplataforma Diciembre 2016 Expansión Sites

PAPEL - 1Prensa: EGM 3º Acum. 2016. Difusión: OJD Junio 2016 - Julio 2015 Estudio Lectores Prensa Económica Feb. 2015 Millwarsbrown & Unidad Editorial.

DIGITAL - 1Audiencia: Comscore MMX Multiplataforma Diciembre 2016 Expansión Sites / Omniture Diciembre 2016RRSS: 23/01/2017

DIGITAL - 2Omniture Diciembre 2016 / Comscore MMX Multiplataforma Diciembre 2016

DIGITAL - 3 Audiencia Móvil: Comscore MMX Multiplataforma Diciembre 2016 Expansión SitesDescargas Apps: Junio 2016

COMMERCIAL DEPARTMENTDirector Area Expansion Prensa, Internet y Mobile Expansión: Miguel Suarez - [email protected]

Directora de Publicidad Área Delegaciones, Salud e Internacional:Mar de Vicente - [email protected]

Director Área Soluciones Globales:Jose Luis Sanchez Crespo [email protected]

PUBLICIDAD

Beatriz González [email protected]

Beatriz Ramos [email protected]

César Cuairá[email protected]

Cristina [email protected]

Fátima [email protected]

Fernando [email protected]

Fernando Ponce [email protected]

Nieves [email protected]

CONTACT WITH THE COMMERCIAL DEPARTMENT INOR IN OUR OFFICES

+34 91 443 55 09

EXPANSIÓN PAPEL EXPANSIÓN DIGITAL

PublicidadUnidad Editorial

mediabook 2017 - unidad editorial · formats for new information consumption habits. our...

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