powerpoint presentation · 2016-08-12 · sell services not goods. sue your unsustainable...
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The Sustainability Metric
Getting to True Sustainability
Open in Case of Emergency
2,424 daily calories
8 meters living space
2,300 kwH/year
.004 cars per person
582vehicle km/year
.5 air travel km/year
2 tons of CO2 emissions equivalent per year
Wealthy Minority:3 Planets
3,383 daily calories
34 meters living space
9,300 kwH/year
.5 cars per person
6,600vehicle km/year
16 air travel km/year
14 tons of CO2 emissions
equivalent per year
Envisioning a One Planet LifestyleFair Earth Share:1 Planet
2,424 daily calories
8 meters living space
2,300 kwH/year
.004 cars per person
582vehicle km/year
.5 air travel km/year
2 tons of CO2 emissions equivalent per year
Wealthy Minority:3 Planets
3,383 daily calories
34 meters living space
9,300 kwH/year
.5 cars per person
6,600vehicle km/year
16 air travel km/year
14 tons of CO2 emissions
equivalent per year
Envisioning a One Planet LifestyleFair Earth Share:1 Planet
Minimal Flying
Multigenerational and Smaller Homes
Smaller families
Few or no private cars
Local, Plant-based Diets
Fewer family pets
baftechnologies.com
Chicago’s Climate Adaptation Strategy
baftechnologies.com
Reengineering the Consumer Culture
Change the Culture of your Company
Redefine the Mission of Business
Edit Consumers’ Choices
Encourage Customers to Buy Less
Sell Services Not Goods
Sue Your Unsustainable Competitor
Tax Ecological and Social Ills• Carbon, Cars, and Air Travel• Junk Food, Soda, and Meat• Large & Second Homes• Disposable Products• Advertising• Pets
And use those taxes to invest in public goods…
The Essential Role of Cultural Pioneers
Erik AssadourianSenior Fellow
www.worldwatch.orgsustainabilitypossible.orgtransformingcultures.orgeassadourian@worldwatch.org
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