power of personal pr

michael@mcme.com.au

Introductions

michael@mcme.com.au

‘so... what do you do?’

1. Find someone you don’t know

2. Find out 3 fascinating things

about them and their business

3. Find out these fascinating

facts in 3 minutes

michael@mcme.com.au

If you want to be

interesting, remembered,

thought of and bought from

michael@mcme.com.au

be

interested, mindful,

thoughtful and

invested

build rapport

michael@mcme.com.au

1. Ask questions often

2. Listen

3. Let them finish

4. Remember their name

5. Connect people

be real .

michael@mcme.com.au

a show without an intermission

michael@mcme.com.au

• Recommend

• Refer

• Feature clients, colleagues and suppliers on your:

oFacebook fan page

oBlog

oTwitter

oLinkedIn updates

Talk Others Up

michael@mcme.com.au

Generate Buzz• Social Media

• Word of Mouth

• Hold Seminars & Events

• Offer Articles

• Your E-Newsletter

• Your Own Magazine

michael@mcme.com.au

Susie ElelmanGee Whizz Them

1.Be heard

2.Be seen

3.Be readmichael@mcme.com.au

Be Seen

Positive Press TV Appearances Events michael@mcme.com.au

Be Heard

Radio Talkback Podcastsmichael@mcme.com.au

Be Read

Specialist Articles Industry Mags Publications

michael@mcme.com.au

The 4 A’s

1. Get my attention

2. Arouse my interest

3. Appeal to my emotion

4. Give me an action

michael@mcme.com.au

Getting Top Testimonials

1. What was the fear?

2. What specifically changed your mind?

3. What are the results?

4. How is this better than what you had before?

5. Can I help you by giving an example?

michael@mcme.com.au

Social Media Etiquette

• Promote others first 10 to 1

• Help first, sell second

• Don’t go into the room shouting

• Use social media to build trust

.

michael@mcme.com.au

Social Media Sentinels

michael@mcme.com.au

LinkedIn Facebook Twitter

B2B - Business B2C – Consumers Both

Services Products and services Offer comments

Business minded Fun and social Promote others

Join groups Questions and polls Mix scheduled with spontaneous

Don’t tweet to LinkedIn

Can tweet to Facebook

Tweet blogs and Facebook posts

Increase your network Get a vanity URL Use URL shorteners

The Big 3 OnlineA Website you can update yourself

A Blog to display your expertise

An email Newsletter for relationship

michael@mcme.com.au

michael@mcme.com.au

michael@mcme.com.au

Blog michaelneaylon.com

LinkedIn au.linkedin.com/in/michaelneaylon

Twitter www.twitter.com/MCME_Mike

Facebook www.facebook.com/MCMECO

Special Offer

True Brand Toolkit Book and CDNormally $29.95 each Buy both today only $39.90 Save $20.00

michael@mcme.com.au