planning institute of australia nsw keynote presentation

Collaborating with the CrowdOnline Planning & Consultation

@MarkElliott

Collaboration strategy

Online community building

Social media & Web 2.0

For

Government

collabforge

User-generated content

A two-way conversation

An ongoing relationship

What is social media?

Collabforge

Your very own audience

Momentum

What 10 years of Apple did to its main product

Smaller, faster, cheaper...and doubling every 18 months

We need to do something in this space but we’re not sure what!

Gov 2.0

Government Social Technologies

Collabforge

THEME:

Collaboration

The city plan ..that anyon

e can edit

Collabforge

futuremelbourne.com.au

City planners collaborating with the public

Not a single instance of spam, or offensive contribution

Public add, edit, delete content 24/7

World’s 1st collaborative city plan

futuremelbourne.com.au

A Wiki is a webpage anyone can edit

Simply type and save!

19

Easily track each edit

Contributions from around the world

Extraordinary detail

Positive Sentiment

“Could this be the beginning of participatory governance?”

“Kudos City of Melbourne! ... be sure to have your say on this excellent site!“

“It's not hard to imagine why Melbourne has a reputation as a vibrant and

progressive city”

The following points represent the final conclusions reached

regarding the implementation of the Future Melbourne wiki.

Was the City of Melbourne successful in the

implementation of a wiki platform for public

consultation?

Yes, in the opinion of the reviewers it was. That is not to say

it was without challenges. These challenges centred primarily

on the collaborative process (as opposed to the

technology), indicating a need for further development of

support processes, as well as collaborative capacity building

within the organisation. The recommendations of greatest

importance in this regard are:

• City of Melbourne Guide to Collaborative Consultation

• An Organisation-wide Mandate for Collaboration

• Explore Opportunities for Further Implementation of

Collaborative Online Consultation

Are wikis a viable platform for public consultation

that should be further explored?

Yes, in the opinion of the reviewers they are. The great

majority of those interviewed (internal and public

participants) agree on this point, while the local and

international interest and participation confirm many

benefits. The recommendations of greatest importance in

this regard are:

• Explore Opportunities for Further Implementation of

Collaborative Online Consultation

• Explore the Opportunities for Development of a City of

Melbourne Community Engagement Platform

• Maintain Visibility of & Promote the Future Melbourne

Experience

Summary of Recommendations

The following is a summary of recommendations so far

referred to within this post-implementation review. They

have been ordered by their perceived importance for:

a) The ongoing success of the City of Melbourne's online

public consultation.

b) The internal integration of collaborative technologies.

However, as the recommendations have been developed in

order to support and synergise with one another (especially

across the internal/external boundaries) the ordering should

not be taken as a final guideline as to what should or should

not be adopted.

1. City of Melbourne Guide To Collaborative

Consultation (Internal & External Recommendation)

Such a guide should provide an organisation-wide approach

and understanding of online consultation, helping to unify its

conceptualisation, approach, process, practices and

evaluation. The guide should aim to integrate key learnings

from the Future Melbourne initiative and draw on the

experience and knowledge of those who were involved. This

guide would provide the opportunity to determine ahead of

time many of the challenges that are faced during initiatives

such as Future Melbourne, as well as managing and informing

the expectations and understandings of those considering

participation (i.e. public participants as well as external

stakeholders).

2. An Organisation-wide Mandate for

Collaboration (Internal Recommendation)

Develop a mandate and associated action plan that outlines

the collaborative values, skills and outcomes desired by the

City of Melbourne, independent of process, technology or

work area. Work towards the implementation of such a plan

across the organisation, customised for the specific needs,

orientations, and outcomes of individual departments and

initiatives.

3. Innovative & Integrated ICT Change

Management (Internal Recommendation)

Develop and implement an innovative change management

program that supports the ongoing and sustainable adoption

and integration of new technologies and process

4. Explore Opportunities for Further

Implementation of Collaborative Online

Consultation (External Recommendation)

Explore and implement future initiatives that employ

collaborative ICT (increasingly called 'web 2.0' or 'social

media') as a means to engage the local and global public, as

well as sourcing ideas and information from the global

'problem and solution' domain. Collaborative ICT and social

media-oriented channels can also be employed to engage the

4. Conclusion

Post-implementation Review...available at futuremelbourne.com.au

Collabforge

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weplan.parks.vic.gov.au

Challenging the tyranny of distance

Organisation-wide approach

Preserves online community between projects

weplan.parks.vic.gov.au

DPC/100605

Authorised by the Victorian Government, Melbourne

If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au.

ISBN 978-1-921697-92-0

Peopleplanningparks

Spotlighted

The bicycle plan

..that����������� ������������������  anyone����������� ������������������  can����������� ������������������  edit!

bikepedwiki.scag.ca.gov

20 million residents

Entire Southern California Region

Collaborative bicycle & pedestrian planning

Next stage: California Transport Planning

Consultation &Communications

THEME:

Collabforge

Help����������� ������������������  thank����������� ������������������  emergency����������� ������������������  services����������� ������������������  volunteers

Over 15,000 Facebook Fans

facebook.com/emergencyvolunteers

“I took this during the Black Saturday campaign & edited it in photoshop when I got

home, the young man in question is from my Region & on his second ever strike team.”

User content driving community awareness

“Seymour SES Unit's Primary

Rescue Vehicle - RESCUE 1”

Collabforge

CommunityGovernance

Collabforge

DisruptiveInnovation

THEME:

Online community for World Heritage in the Pacific

!

Applications

Collabforge

FireReady For

ScopingProgram

Collabforge

www.collabforge.com

contact@collabforge.com

twitter.com/Collabforge

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