planning institute of australia nsw keynote presentation
DESCRIPTION
Collaborating with the Crowd: Online Planning & Consultation Dr Mark Elliott, Director, Collabforge “Social media”, “online collaboration and consultation”, “government 2.0” - these disruptive trends are changing and challenging the landscape of business as usual consultation and planning practice. What’s all the noise about and what are the opportunities? New online tools and approaches are introducing a new reality, one where complex tasks such as writing an encyclopaedia or engaging an entire metropolis in public policy development can be “crowd-sourced” through online participation. These new approaches not only afford for broader engagement and extended audience reach, but they also lead to better outcomes through tapping collective intelligence and increasing shared ownership and buy-in. This session will showcase a range of successful Gov 2.0 initiatives such as the City of Melbourne’s Future Melbourne (‘The city plan anyone can edit’) and wePlan Parks Victoria (‘Help guide the future of Victoria’s Parks’), with a focus on introducing you to the key opportunities and considerations. Keynote presentation delivered at: Planning Institute of Australia NSW State Conference 2011, September 2011, WollongongTRANSCRIPT
Collaborating with the CrowdOnline Planning & Consultation
@MarkElliott
Collaboration strategy
Online community building
Social media & Web 2.0
For
Government
collabforge
User-generated content
A two-way conversation
An ongoing relationship
What is social media?
Collabforge
Your very own audience
Momentum
What 10 years of Apple did to its main product
Smaller, faster, cheaper...and doubling every 18 months
We need to do something in this space but we’re not sure what!
Gov 2.0
Government Social Technologies
Collabforge
THEME:
Collaboration
The city plan ..that anyon
e can edit
Collabforge
futuremelbourne.com.au
City planners collaborating with the public
Not a single instance of spam, or offensive contribution
Public add, edit, delete content 24/7
World’s 1st collaborative city plan
futuremelbourne.com.au
A Wiki is a webpage anyone can edit
Simply type and save!
19
Easily track each edit
Contributions from around the world
Extraordinary detail
Positive Sentiment
“Could this be the beginning of participatory governance?”
“Kudos City of Melbourne! ... be sure to have your say on this excellent site!“
“It's not hard to imagine why Melbourne has a reputation as a vibrant and
progressive city”
The following points represent the final conclusions reached
regarding the implementation of the Future Melbourne wiki.
Was the City of Melbourne successful in the
implementation of a wiki platform for public
consultation?
Yes, in the opinion of the reviewers it was. That is not to say
it was without challenges. These challenges centred primarily
on the collaborative process (as opposed to the
technology), indicating a need for further development of
support processes, as well as collaborative capacity building
within the organisation. The recommendations of greatest
importance in this regard are:
• City of Melbourne Guide to Collaborative Consultation
• An Organisation-wide Mandate for Collaboration
• Explore Opportunities for Further Implementation of
Collaborative Online Consultation
Are wikis a viable platform for public consultation
that should be further explored?
Yes, in the opinion of the reviewers they are. The great
majority of those interviewed (internal and public
participants) agree on this point, while the local and
international interest and participation confirm many
benefits. The recommendations of greatest importance in
this regard are:
• Explore Opportunities for Further Implementation of
Collaborative Online Consultation
• Explore the Opportunities for Development of a City of
Melbourne Community Engagement Platform
• Maintain Visibility of & Promote the Future Melbourne
Experience
Summary of Recommendations
The following is a summary of recommendations so far
referred to within this post-implementation review. They
have been ordered by their perceived importance for:
a) The ongoing success of the City of Melbourne's online
public consultation.
b) The internal integration of collaborative technologies.
However, as the recommendations have been developed in
order to support and synergise with one another (especially
across the internal/external boundaries) the ordering should
not be taken as a final guideline as to what should or should
not be adopted.
1. City of Melbourne Guide To Collaborative
Consultation (Internal & External Recommendation)
Such a guide should provide an organisation-wide approach
and understanding of online consultation, helping to unify its
conceptualisation, approach, process, practices and
evaluation. The guide should aim to integrate key learnings
from the Future Melbourne initiative and draw on the
experience and knowledge of those who were involved. This
guide would provide the opportunity to determine ahead of
time many of the challenges that are faced during initiatives
such as Future Melbourne, as well as managing and informing
the expectations and understandings of those considering
participation (i.e. public participants as well as external
stakeholders).
2. An Organisation-wide Mandate for
Collaboration (Internal Recommendation)
Develop a mandate and associated action plan that outlines
the collaborative values, skills and outcomes desired by the
City of Melbourne, independent of process, technology or
work area. Work towards the implementation of such a plan
across the organisation, customised for the specific needs,
orientations, and outcomes of individual departments and
initiatives.
3. Innovative & Integrated ICT Change
Management (Internal Recommendation)
Develop and implement an innovative change management
program that supports the ongoing and sustainable adoption
and integration of new technologies and process
4. Explore Opportunities for Further
Implementation of Collaborative Online
Consultation (External Recommendation)
Explore and implement future initiatives that employ
collaborative ICT (increasingly called 'web 2.0' or 'social
media') as a means to engage the local and global public, as
well as sourcing ideas and information from the global
'problem and solution' domain. Collaborative ICT and social
media-oriented channels can also be employed to engage the
4. Conclusion
Post-implementation Review...available at futuremelbourne.com.au
Collabforge
Help����������� ������������������ Guide����������� ������������������ the����������� ������������������ Future����������� ������������������ of����������� ������������������ Victoria’s����������� ������������������ ParksPolicy Development:
weplan.parks.vic.gov.au
Challenging the tyranny of distance
Organisation-wide approach
Preserves online community between projects
weplan.parks.vic.gov.au
DPC/100605
Authorised by the Victorian Government, Melbourne
If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email [email protected]. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au.
ISBN 978-1-921697-92-0
Peopleplanningparks
Spotlighted
The bicycle plan
..that����������� ������������������ anyone����������� ������������������ can����������� ������������������ edit!
bikepedwiki.scag.ca.gov
20 million residents
Entire Southern California Region
Collaborative bicycle & pedestrian planning
Next stage: California Transport Planning
Consultation &Communications
THEME:
Collabforge
Help����������� ������������������ thank����������� ������������������ emergency����������� ������������������ services����������� ������������������ volunteers
Over 15,000 Facebook Fans
facebook.com/emergencyvolunteers
“I took this during the Black Saturday campaign & edited it in photoshop when I got
home, the young man in question is from my Region & on his second ever strike team.”
User content driving community awareness
“Seymour SES Unit's Primary
Rescue Vehicle - RESCUE 1”
Collabforge
CommunityGovernance
Collabforge
DisruptiveInnovation
THEME:
Online community for World Heritage in the Pacific
!
Applications
Collabforge
FireReady For
ScopingProgram
Collabforge
www.collabforge.com
twitter.com/Collabforge
239 Rathdowne St, Carlton
03 9663 7310