planning + execution + follow-up = success! economic gardening® edward lowe foundation copyright...

Planning + Execution + Follow-up = Success!Economic Gardening®

Edward Lowe Foundation copyright 2013

Edward Lowe Foundation copyright 2013

• The types of companies we target• Stage II

• The types of issues we address• Strategic

• The types of tools we use• Corporate level

• The underlying concepts we use• New sciences

• The way we deliver the research• Strategic Research Team

Edward Lowe Foundation copyright 2013

What makes it different?

Target• Second stage• Steady growth• Exports innovation

Not a panacea• Does not replace existing programs• Compliments current efforts• Access to information

Edward Lowe Foundation copyright 2013

A specific program for a specific audience

Planning

• Partners• Funding• Expectations• Determining/measuring criteria for success• Follow-up and accountability of companies• Protect investment

This is YOUR program!

Planning

Edward Lowe Foundation copyright 2013

How Do I Find Partners?

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How do I find partners?

Planning

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How do I fund a program?

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Roles and responsibilities

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How do we find eligible businesses?

PlanningDon’t try to do it alone!

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EG Program Progression

Execution

• Easy Access for Companies – Greenhouse software system

• Administration & Infrastructure– Turn-key billing, invoicing and progress reports– Typical engagement - 36 total hours at $115 per hour and

$150 set up fee per company ($4290 per company)

• Training and Certification

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Contracting for a NCEG Pilot Program

Execution

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Strategic Research Team (SRT) concept

• Virtual delivery• Team of specialists• Not consultants• Strategic analysis• Typical engagement

– 36 hours per company

Execution

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Strategic Research Team (SRT) process

• Discovery call• Team clarification call• Task list-assignments• Greenhouse workspace• Mid course review• Adjustments and new

findings• Exit interview

Execution

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What happens after company engagement?

Reach out to company• Help implement research• Warm referrals• Follow-up over time

Follow-up

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What happens when pilot is over?

Evaluate Program • Effectiveness• Cost• Ability to bring in-house

Decision on ongoing program

• Continue with national team• Establish local program

Follow-up

Team Leaders, GIS, New Media and Market ResearchAnd recently added: General Track

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Steps to professional certification

Everybody wins!

Success!

Edward Lowe Foundation copyright 2013

Edward Lowe Foundation copyright 2013

Jessica NelsonOperations Manager

National Center for Economic GardeningEdward Lowe Foundation

jessica@lowe.org

EconomicGardeningEconomicGardening

Thank you for your time today!