pitch perfect: giving journalists what they want

Welcome to our webinar!

Outline:

!  This webinar will fine-tune your

approach to make sure it’s pitch perfect!

!  Our guest speaker, Janet Murray, will give you straightforward, practical advice and tips to transform your PR, ensuring your approach meets journalists’ needs and expectations.

!  You will also have the opportunity to quiz Janet on what it is that journalists really want.

Presenter: Paul Miller Head of Digital Special guest: Janet Murray Janet Murray is a media expert with 15 years’ experience working as a journalist and editor on various national titles, including the Guardian. She now shows people how to get more press coverage for their business or brand through training, consultancy and as a keynote speaker.

www.janetmurray.co.uk

www.facebook.com/JanetMurrayUK@jan_murray

Is your PR out of sync with journalists?

• What journalists are looking for (and what they’re not)

• How to get journalists to interact with you (without being pushy)

• How to write + deliver brilliant pitches to journalists

What we’ll cover…

What journalists want…

What journalists get…

‘We have a new or successful product/service’

‘We’ve won an award/funding bid’

‘We’re moving into a new building/premises’

‘Our company/CEO has a great story’

‘We’re holding an event’

Heartsink stories…

The result…?

Service

FEAR CURIOSITY

‘WHAT’S IN IT FOR ME?’

Sincerity

Simplicity

30

www.janetmurray.co.uk janet@janetmurray.co.uk

www.facebook.com/JanetMurrayUK@jan_murray

ANY QUESTIONS? find out more on my PR blog

QUESTIONS?**

Thanks for joining us!

Get in touch…

Tweet us:

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Call us:

Visit us:

@CisionUK (Soon changing to the Vuelio brand)

facebook.com/Vuelio

info@vuelio.com

0800 358 3110

www.cision.com