pitch perfect: giving journalists what they want
TRANSCRIPT
Welcome to our webinar!
Outline:
! This webinar will fine-tune your
approach to make sure it’s pitch perfect!
! Our guest speaker, Janet Murray, will give you straightforward, practical advice and tips to transform your PR, ensuring your approach meets journalists’ needs and expectations.
! You will also have the opportunity to quiz Janet on what it is that journalists really want.
Presenter: Paul Miller Head of Digital Special guest: Janet Murray Janet Murray is a media expert with 15 years’ experience working as a journalist and editor on various national titles, including the Guardian. She now shows people how to get more press coverage for their business or brand through training, consultancy and as a keynote speaker.
www.janetmurray.co.uk
www.facebook.com/JanetMurrayUK@jan_murray
Is your PR out of sync with journalists?
• What journalists are looking for (and what they’re not)
• How to get journalists to interact with you (without being pushy)
• How to write + deliver brilliant pitches to journalists
What we’ll cover…
What journalists want…
What journalists get…
‘We have a new or successful product/service’
‘We’ve won an award/funding bid’
‘We’re moving into a new building/premises’
‘Our company/CEO has a great story’
‘We’re holding an event’
Heartsink stories…
The result…?
Service
FEAR CURIOSITY
‘WHAT’S IN IT FOR ME?’
Sincerity
Simplicity
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www.janetmurray.co.uk [email protected]
www.facebook.com/JanetMurrayUK@jan_murray
ANY QUESTIONS? find out more on my PR blog
QUESTIONS?**
Thanks for joining us!
Get in touch…
Tweet us:
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Email us:
Call us:
Visit us:
@CisionUK (Soon changing to the Vuelio brand)
facebook.com/Vuelio
0800 358 3110
www.cision.com