pinterest for profits

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The Michigan SBDC is funded through a cooperative agreement with the U.S. Small Business Administration (SBA), the Michigan Economic Development Corporation (MEDC) and matching funds from Local Network partners in each region.

MI-SBDC Schoolcraft College18600 Haggerty RoadLivonia, MI 48152(734) 462-4438

www.sbdcmichigan.org

The Michigan SBDCTM

Schoolcraft College MI-SBDCMI-SBDC Provides:• Business plan assistance• Loan package development• Market research• No cost one-on-one consulting• Low cost training

In the areas of:• Strategic financial planning • Financial analysis• Marketing and sales strategies• Market diversification

Our consultants provide counsel to:• New businesses, established growing businesses and second stage businesses

• Technology businesses specifically in alternative energy, life sciences, homeland security & defense, and advanced manufacturing

Pinterest For Profits Part I:

The Basics

What is it?

Who uses Pinterest?

22% US Internet users access Pinterest monthly*

*Ahalogy 2014 Pinterest Media Consumption Study

Who uses Pinterest?

*Vision Critical 2013 User Survey

How are they using it?

43% in place of reading magazines49% instead of browsing catalogs30% prefer it to TV

Collect images

Bookmark your favorites

Share your ideas with others

Express yourself

Organize your life

Collaborate with Others

Promote your brand

Drive traffic to your website

Anatomy of a pin

1. Image

2. Title

3. Pinner

Understanding the Lingo

• Pin - an image that you save on Pinterest• Pinner - anyone who saves images on

Pinterest• Boards - used to organize your pins by

category, brand, season, etc.• Smart Feed - your home-base, where new

images appear for you to view

Getting started with Pinterest

Creating a free account

Log in to Pinterest -

Pinterest Business Accounts:www.business.pinterest.com

Pinterest Profile

Profile nameUsername (URL)About YouEmail notificationsSocial sharing

Pinterest Business Account

Business emailVerified web addressPinterest analytics

Hands-on Lab Assignment

Create a business account or convert your personal account to a business accountComplete Pinterest Profile information

Navigating the site

Home(Business Account) Search Box

MenuNew Pin

Notifications Account

Categories

Interests

Guided Search

Search Bar

View your Smart feedUse the Search BarExplore Categories

What to do with a pin

Like itSend itSave it (Re-pin)CommentVisit site

Re-pinning (Saving) an Image

Pin Boards

Create a board

Create a Private BoardFind pins of interest to your businessPractice Like, Send, Comment, and Save

Different ways to pin

Save someone else’s pinAdd a new pin

From a websiteFrom an image on your device

Add a New (Original) Pin

Browser button

https://about.pinterest.com/en/browser-button

Upload a New Pin

What makes a good pin?

TallColorfulInformativeBranded

Pin descriptions

Hashtags#infographic

Tagging fellow pinners@teachmeprezi@schoolcraftcepd

Hands-on Lab Assignment1. Add a profile photo2. Set your custom username3. Craft an About You section focused on your keywords4. Verify your website if you have one5. Adjust notifications and social network settings6. Create a secret board for promoting your brand7. Pin the following to your secret brand board

Several pinned images from related websites Several relevant re-pins An uploaded image that links to your blog or website

Pinterest For Profits Part II:

Digging Deeper

Review

Pinterest accounts – private vs businessBoards – public vs secretSmart FeedProfile – description and imageSettings – privacy and notifications

The Key to Pinterest Marketing

The 80-20 Rule

Provide content that is valuable and engaging to your target audience

80% curated content 20% promotional

What makes a good pin?

TallColorfulInformativeBranded

Create Custom Image on PicMonkey

Upload a New Pin

Optimize your website for PinterestCreate an optimized image for every postUse descriptive ALT tagsAdd the Pin-It button or hover button

Build your Pinterest communityWho re-pinned it? Who liked it?

Follow pinners with similar interests1. Search target keywords2. Change result to Boards3. Open the board4. View the pinner’s profile5. Follow the pinner or the board

Follow the interests of similar pinners1. Search target keywords2. View the pinner’s profile3. Look for interests4. Follow those interests

Sending Pinterest messages

Commenting vs messagingTypes of messages

TextPinBoard

Joining group boards

Use Pingroupie to find community boardsInvite others to pin to your boardAdd your board to Pingroupie

Optimize your Pinboards

Use target keywordsChange board coverRearranging boardsDeleting pinsMoving pins

Create Board Cover on Canva

Reporting pins

Pinterest widget builder

https://business.pinterest.com/en/widget-builder#do_pin_it_buttonFollow me on PinterestPinterest profile widgetEmbedded Pinterest board

Promoted pins

Rich Pins – Place

Rich Pins – Article

Rich Pins – Product

Rich Pins – Recipe

Rich Pins – Movie

Buyable pins

Pinterest Analytics

Your profile

Your audience

Activity from website

Third-party apps

Pin schedulingCollaborative content calendar Automated pin recommendationsPinterest contestsAdvanced analytics

Contests

RafflecopterWishpondWooBox

Pin schedulers

TailwindViraltagViralwootBufferBoard Booster

PinThemAll

Tailwind

PinAlerts

Pinterest Influencers

Hello Society

Image recognition apps

PiqoraCuralate

Best Practices

Create a “holding area” board

Best Practices

Connect your other social media profiles to PinterestCross promote with other social media sitesPin popular pins to other boardsRe-pin old popular pinsRemove old unpopular pins

Arrange boards for optimum effectiveness Customize the board coversCreate a holding area for scheduling pinsAdd a Pin-It button to your blog or websiteInvestigate rich pinsReview your Pinterest Analytics

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