pink ladies: dial-a-cab service

PINK LADIES: dial-a-cab service

Entrepreneurship project

Kamran Ahmed Farheen Akhtar Alveena Batool Sufyan Zamir Kashif Mehmood

Group members:

Different theme from public cab services Females need safe mode of transportation It’s a dial-a-cab service Female drivers Trained staff

Idea

Current situation of crimes

Female safety concerns

Services available in other countries

Source Of Inspiration

Lots of working women in twin cities Skills and education Employment Impact on environment Headquarter location Branch location

Industry and business profile

“Our mission is to provide reliable, timely and safe cab service for women, by women”

Business Strategy

Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged.

Families/individuals. Business travelers

Sales Strategy

Pink ladies dial-a-cab service will have a different strategy for each group.

For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.

Cont…

Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.

“Doing business

without advertising is like winking at a girl in

the dark. You know what you are doing but

nobody else does.”

Marketing Strategy

Marketing Programs Pink ladies Dial-a-cab service plans to

communicate through: Newspaper Website Word of Mouth Radio Television Local Magazines Social Media

Cont…

Trade shows Print advertising

The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

Kashif Mehmood

As such there are no direct competitors of

‘Pink Ladies Dial-a-Cab service’

No one is providing cab service for women only and that too by women only

Competitor Analysis

There are few cab services in Islamabad that

could be our competitors We have to attract female customers from

those competitors Few large competitors are:

Metro cab service Islamabad radio cab Taxi service Islamabad

Competitors

Alveena Batool

Company's management philosophy is based

on responsibility and mutual respect

Pink cab service has an environment and structure that encourages: Productivity and Respect for all

Management Team

The Pink cab service team is organized into

two groups

Pink ladies team Maintenance and repair services

Management Team

An incentive system for encouraging good

employees Incentive system will reward drivers and

employees when: The company receives positive feedback about

the drivers The customer is turned into a repeat customer The driver develops new customers The driver acts in manners that are team based

instead of for individual gain

Rewarding Employees

The purpose of providing cab service for

females only is to: Ensure acknowledgeable friendly service for

females Provide a comfortable environment and Sense of complete security and reliability to

female customers

Cont…

Kamran Ahmad

Investment

Expense   Amount

Cabs   20,000,000

Office Expenses   1,000,000

Total   21,000,000

Expense Sheet

Salaries Expense Per/month

Drivers(60) 15000 900000

Technical staff(5) 20000 100000

Executive (5) 40000 200000

1200000

Total 14400000

Qty Per/year

Insurance Expense 50000

20 1000000

Total 1000000

  AmountMarketing Expense (per Year ) 1,000,000

Total Expense 16,400,000

Pricing

As we forecast: KM200

Cab per year 7300020 Cab per year 1460000

Fueling Cost 8rs/km Profit Margin/km 10Service Charges 11.25rs/kmMaintaince charges 0.75rs/km Total Profit/ year 14600000

Total Cost 20rs/km (Our Expense Sheet is adjustedin service charges)

Price 30rs/kmTotal Expense 16,400,000

Profit 10rs/km Total KM 1460000

Service charges/Km 11.32

As our vehicle's give average milage of 15Km/liter.

Our Predictions about fuel Priceis around 120rs/liter in next three years.

one Cab per day

Expense & Revenue Sheet

Expense   Per Month

Total Km   121666.6667

Per Km   20

Total   2433333.333

Revenue   Per Month

Total Km   121666.6667

Per Km   30

Total   3650000

Month Expense Revenue Cash Flow

1 2,433,333 3650000 1,216,6672 2,433,333 3650000 1,216,6673 2,433,333 3650000 1,216,6674 2,433,333 3650000 1,216,6675 2,433,333 3650000 1,216,6676 2,433,333 3650000 1,216,6677 2,433,333 3650000 1,216,6678 2,433,333 3650000 1,216,6679 2,433,333 3650000 1,216,66710 2,433,333 3650000 1,216,66711 2,433,333 3650000 1,216,66712 2,433,333 3650000 1,216,667

Year Profit 14,600,000

Cash Flows

PBPInvestment Revenue Cumulative

1 21,000,000 1,216,667 -19,783,3332 21,000,000 1,216,667 -18,566,6673 21,000,000 1,216,667 -17,350,0004 21,000,000 1,216,667 -16,133,3335 21,000,000 1,216,667 -14,916,6676 21,000,000 1,216,667 -13,700,0007 21,000,000 1,216,667 -12,483,3338 21,000,000 1,216,667 -11,266,6679 21,000,000 1,216,667 -10,050,00010 21,000,000 1,216,667 -8,833,33311 21,000,000 1,216,667 -7,616,66712 21,000,000 1,216,667 -6,400,00013 21,000,000 1,216,667 -5,183,33314 21,000,000 1,216,667 -3,966,66715 21,000,000 1,216,667 -2,750,00016 21,000,000 1,216,667 -1,533,33317 21,000,000 1,216,667 -316,66718 21,000,000 1,216,667 900,00019 21,000,000 1,216,667 2,116,667       

YearsPBP 1.4384

Return on Investment

ROI 69.52%

Break Even Analysis

Fixed Cost 21MVariable Cost 20

Price 30

B.E Volume 2100000

B.E Period 1.438Break Even Volume

Break Even Period

Fixed Costs / (Price - Variable Costs)

BE Volume / Sales volume per period

Return on Investment (ROI) % = Net profit / Investment × 100

Financial Projections: ROI = 70 % Break Even Volume = 2.1 Million Km Break Even Period = 1.438 Years Pay Back Period = 1 Year, 5 Months and 10 DaysAmount of Loan: Total loan which we require to make this business plan

feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad.

Loan of Investment Proposal

Purpose of Loan: We got this loan to buy the cabs and the office

equipment. For implementing this business plan, we need financing and our business plan is very powerful.

Loan Repayment Plan: As bank interest rate is providing loan at a 15%

interest rate. We will repay it in the period of two years.

Inventory of Collateral: The loan which we’ll get from the bank is for the

purpose of developing office and purchasing of cabs.

So, the assets which we purchased are used as collateral for the bank till the payment of loan.

Loan of Investment Proposal

Operational feasibility is a measure of how

well a proposed system solves the problems, and takes advantage of the opportunities.

We evaluate our interactive media system from three points of view: acceptability as a public media, how much

attention the public pays to it its understandability as an advertising media,

which proved to be success full in all terms of operation viability.

Plan of Operations