pharmaceutical industry social media cases

Toimialacaseja: Lääketeollisuus

Sosiaalinen media ja nettinäkyvyys eräissä

lääketeollisuuden yrityksissäAlustava selvitys 29.3.2011

Caseyritykset

•Pfizer

•Johnson & Johnson

•Novartis

•Boehringer Ingelheim

•AstraZenecaUS

•Bayer

•Glaxo-Smith-Kline

•Sanofi

•Roche Diabetes Care

•Merck

Pfizer

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Pfizer: See also

Blog on Think Science Now https://science.pfizer.com/feature/

Photostream on Yahoo’s Flickr http://www.flickr.com/photos/pfizer-tsn/

Pfizer image products including logos, headshots, and press kits at media

library http://pfizer.mediaseed.tv/

Johnson & Johnson

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Johnson & Johnson: See also

•JNJ BTW, corporate blog

•Facebook

•Twitter

•YouTube

Novartis

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Novartis: See also

•A global, interactive social networking site developed by Novartis Oncology

dedicated to connecting the Chronic Myeloid Leukemia (CML) community around

the world - patients, advocacy groups and healthcare professionals.

CML Earth http://www.cmlearth.com/index.jsp

•An iPhone app developed by Novartis Vaccines and Diagnostics that helps families

manage their children’s vaccination schedules.

•YouTube for videos

•Facebook for information & news updates

•Linkedin

•Flickr

•RSS

Boehringer Ingelheim

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Boehringer Ingelheim: See also

•Facebook

•Twitter

•YouTube

•Flickr

AstraZeneca US

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

AstraZenecaUS: See also

•Company have account on Twitter @AstraZenecaUS , but it is a one way

communication! They do not answer their followers tweets!

•AstraZenecaUS' drug product Symbicort has its own presence on YouTube called

“My Asthma Story” - the channel is an extension of their video-filled Web site.

Bayer

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

AstraZenecaUS: See also

•Company have online community Didget connected directly into the youth's

Nintendo DS

•It rewards the user for building consistent blood glucose testing habits and meeting

glucose targets!

•Company have protected account on Twitter @Bayer

AstraZenecaUS: Didget World

•It is supported by 'Didget World', a password protected social network where kids

can interact with other users and build their own profile

•Based on the popularity of online 'gaming' with young people, this is an ingenious

use of social media to help monitor a health condition: http://www.nintendo.com/ds

Glaxo-Smith-Cline US

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Glaxo-Smith-Kline US: See also

•GSK has several Twitter accounts @glaxosmithline & @GSKUS

•The GSK blog called More than Medicine

Sanofi

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Roche

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Roche: See also

Every year Roche hosts a Social Media Summit http://scottsdiabetes.com/2009/07/

Company have large Twitter following

Newsroom & Career wall on Facebook

Special career interface on LinkedIn

Merck

3 • 9/25/2010 • www.memegroup.net

© MEMEgroup Oy

Merck: See also

•Most of Merck’s interaction on the microblogging

platform has to do with recruitment than communicating

with practitioners and consumers

•Merck does have a twitter account @merckcareers1

•Company have it’s own YouTube channel