pharmaceutical industry social media cases
DESCRIPTION
Teen toimialakohtaisia selvityksiä sosiaalisen median vaikuttajista ja toimijoista. Tässä alustava case-selvitys lääketeollisuuden toimialalla käytetyistä sosiaalisen median kanavista.TRANSCRIPT
Toimialacaseja: Lääketeollisuus
Sosiaalinen media ja nettinäkyvyys eräissä
lääketeollisuuden yrityksissäAlustava selvitys 29.3.2011
Caseyritykset
•Pfizer
•Johnson & Johnson
•Novartis
•Boehringer Ingelheim
•AstraZenecaUS
•Bayer
•Glaxo-Smith-Kline
•Sanofi
•Roche Diabetes Care
•Merck
Pfizer
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Pfizer: See also
Blog on Think Science Now https://science.pfizer.com/feature/
Photostream on Yahoo’s Flickr http://www.flickr.com/photos/pfizer-tsn/
Pfizer image products including logos, headshots, and press kits at media
library http://pfizer.mediaseed.tv/
Johnson & Johnson
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Johnson & Johnson: See also
•JNJ BTW, corporate blog
•YouTube
Novartis
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Novartis: See also
•A global, interactive social networking site developed by Novartis Oncology
dedicated to connecting the Chronic Myeloid Leukemia (CML) community around
the world - patients, advocacy groups and healthcare professionals.
CML Earth http://www.cmlearth.com/index.jsp
•An iPhone app developed by Novartis Vaccines and Diagnostics that helps families
manage their children’s vaccination schedules.
•YouTube for videos
•Facebook for information & news updates
•Flickr
•RSS
Boehringer Ingelheim
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Boehringer Ingelheim: See also
•YouTube
•Flickr
AstraZeneca US
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
AstraZenecaUS: See also
•Company have account on Twitter @AstraZenecaUS , but it is a one way
communication! They do not answer their followers tweets!
•AstraZenecaUS' drug product Symbicort has its own presence on YouTube called
“My Asthma Story” - the channel is an extension of their video-filled Web site.
Bayer
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
AstraZenecaUS: See also
•Company have online community Didget connected directly into the youth's
Nintendo DS
•It rewards the user for building consistent blood glucose testing habits and meeting
glucose targets!
•Company have protected account on Twitter @Bayer
AstraZenecaUS: Didget World
•It is supported by 'Didget World', a password protected social network where kids
can interact with other users and build their own profile
•Based on the popularity of online 'gaming' with young people, this is an ingenious
use of social media to help monitor a health condition: http://www.nintendo.com/ds
Glaxo-Smith-Cline US
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Glaxo-Smith-Kline US: See also
•GSK has several Twitter accounts @glaxosmithline & @GSKUS
•The GSK blog called More than Medicine
Sanofi
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Roche
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Roche: See also
Every year Roche hosts a Social Media Summit http://scottsdiabetes.com/2009/07/
Company have large Twitter following
Newsroom & Career wall on Facebook
Special career interface on LinkedIn
Merck
3 • 9/25/2010 • www.memegroup.net
© MEMEgroup Oy
Merck: See also
•Most of Merck’s interaction on the microblogging
platform has to do with recruitment than communicating
with practitioners and consumers
•Merck does have a twitter account @merckcareers1
•Company have it’s own YouTube channel