personal branding via social media
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1Challenge the future
1Challenge the future
Personal Branding via Social Media
2Challenge the future
2Challenge the future
We(<= 35)
Networking
Exploration
Skills
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Explore TU Delft History
TU History & Boat TourApril 2
012
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April 2012
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May 2012
Experiencing intercultural differences while creating a map of the world
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Winner 2012: Jong TNO
June 2012
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Learn and practice talking to Leaders at
“Speeddating the CvB”August 2
012
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Upcoming:
Sept 2012-June 2013
Autumn 2012: Professional Branding via Social Media
Autumn 2012: Exploring Leiden Observatory (with Young Leiden)
Winter 2012: Being Activated by Sinterklaas (with Promood)
Winter 2013: Activate Each Other at the New Year Lunch
Spring 2013: Debating as a Lifestyle (with Young Leiden, Erasmus)
Spring 2013: Resisting Storms – Lessons for Professionals
Summer 2013: Boostcamp 2013
Draft program 2012/2013
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10Challenge the future
10Challenge the future
Molly QuellOnline Marketing Consultant
Creating social media strategySetting up social media accountsCreating long and short form content for online mediaManaging social media channels and monitoring interactions
www.mollyquell.commolly.quell@gmail.com@neamhspleachaswww.facebook.com/mollyquell
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11Challenge the future
Marion van PuttenLibrary SpecialistTU Delft
-Information Literacy-Webcare-Social Media Café-TEDxDelft
M.vanPutten@tudelft.nl@marionvanputten
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What Is Personal Branding?
• Appearance• Personality• Education• Work Experience • Professional Organizations• Online Presence
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CDefine Your Brand
learleanonsistent
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Online Branding• Search Results • Social Media– Facebook– Twitter– LinkedIn
• Websites and Blogs
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15Challenge the future
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LinkedIn• Be Visible– Profile– Photo
• Be Clear– Headline– Bio Section– Vanity URL
• Be Complete– Profile Completeness
Section– Recommendations
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Blogging / Personal Website• Personal Website– Who You Are– What You Do– Contact Information
• Blog– Establishes Credibility– Demonstrates Reliability– Provides Content
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