panel: programmatic revolution - end of the advertising as we know it?

BeFirst to theFUTURE

PROGRAMMATICREVOLUTION

End of the advertising as we know it?

59%of Digital advertising

will be bought via automated systems

by 2017 (1)

2018by this time,

CMOS will spend more on IT

than CTOs (2)

Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013

Programmatic is BIG

Confidential & Proprietary

Programmatic is BIG

Thanks to platforms and data you can reach the right

audience at the right time and context with the right

format and message for the right price.

Thanks to platforms and data ...1st Party Data

Campaigns CRM Analytics

3rd Party Data

Platforms Providers

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

… you reach the right audience ...

SocioDemo

Interests CommercialIntents

Customer Segment

Website Activity

Campaign Exposure

Relevant environment

… at the right time and context ...

Brand-safe environment

Right timing

… with the right format and message ...

DynamicTailormade Engaging Multi

screen

… for the right price.

Open Auction

Private Auction

Preferred Deals

Programmatic Guaranteed

What do marketers like most about programmatic?