outlandish final project2

OUTLANDISH

988 Valencia St.

San Francisco, CA

Monday-Friday 11am- 7pm

Saturday-Sunday 11am-8:30pm

Outlandish

About US Women's lifestyle street wear brand. For that women who has grown around men's street wear. Are clothes are tailored for a women's body but still has that traditional men's style.

Customer Profiles

Demographic

* Age: 18- early 30s* Sex / Gender: women * Education: Some college* Location of residence: San Francisco , Bay area* Income -20k-40k* Employment status: part/full time, seeking career

Achievers

• Motivated by achievement• goal-oriented • committed to career, family

,place of worship, • Image is important

Experiencers

• motivated by self-expression.• Young, enthusiastic, and

impulsive consumers, • spend high proportion of their

income on fashion, entertainment, and socializing.

• Looking “cool” is important

Innovators

• successful, sophisticated, take-charge high self-esteem.

• receptive to new ideas and technologies.

• active consumers, • tastes for upscale, niche

products and services.• Image is important and status • leaders in business and

government• Seek challenge

Psychographics

These neighborhoods have a melting pot of cultures, diverse communities with neighboring cafes, restaurants and shops.

Store Layout

All color will be accent colors either on a pattern a pillow or one wall.

COLOR SCHEME

Flooring

Walls Walls

Fixtures/ Storage

Lighting

Furniture/Plush

Bathroom

Staffing Plan

Tori 10am-8pmTiffany 10:30am-730pmDylin -Tyana 12pm-5pm

Tori-Tiffany10:30-7:30Dylin 10:30am-730pm

Tyana12pm-5pm

Tori 10am-8pmTiffany-Dylin 10:30am-7:30Tyana 12pm-5pm

Tori 10am-8pmTiffany-10;30-7:30Dylin-Tyana-

Tori 10am-8pmTiffanyDylin-10:30-7:30pmTyana-

Tori 10am-8pm Tiffany10:30am-7;30Dylin 10:30am-730Tyana

Tori10am-8pmTiffany10:30-730pmDylin 10:30-am7:30pmTyana

Tori10am-8pmTiffany10:30-730pmDylinTyana 12pm-5pm

Tori-Tiffany10:30-7:30Dylin 10:30am-730pm

Tyana12pm-5pm

Tori-Tiffany10:30-7:30Dylin 10:30am-730pm

Tyana12pm-5pm

Tori-Tiffany10:30-7:30Dylin 10:30am-730pm

Tyana12pm-5pm

Tori 10am-8pmTiffany-Dylin 10:30am-7:30Tyana 12pm-5pm

Pay rollPay roll

Amenities and Services

• Customer events-special purchase

nights accompanied with refreshments

• Quarterly fashion shows, showcasing new collections

• Sale promotions and giveaways

PAYMENT

We accepts Visa, MasterCard, American Express and Discovery. We do not give credit card refunds,

We will issue store credit on returned items purchased with credit card

We do not accept checks.

RETURNS & EXCHANGE

Returns must be received within 7 days of purchases. All products returned must be in original condition, accompanied with tags and receipt of purchase. Products returned damaged,

worn or altered may not be accepted. Returns are eligible only for store credit. We will not give cash returns. Sale

items may not be exchanged or returned.

• PRE-EMPLOYMENT SCREENING• Bag checks • Annual inventory check• Fitting-Room Attendants• Alarm system and sensors on merchandise•business insurance • Provided employee training: Sales floor awareness how to spot shoplifterswhat actions to take • Credit card checks

Loss prevention

Our Loss Prevention Program is designed specifically for the protection of our employees and visitors

OUTLANDISH

Merchandise

T-shirts/Tops $35-50 40% total inventory Jeans/pants $50-100 30% total inventoryJackets $65-100 10% total inventory hats $35-45 5% total inventory Shoes/Accessories $45-200 10% total inventory Lifestyle items $35-100 5% total inventory

OUTLANDIShOutlandish

Packaging

oOUTLANDISH

http://www.pimall.com/nais/n.loss.prev.htmlhttp://www.lpinnovations.com/page/26-retail_loss_prevention/?gclid=CKKXkLbe_bUCFeZFMgodq2wA3whttp://pinterest.com/http://www.google.com/

Citations