my project2 final

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CALYPSO FOODS PVT.LTD

The Oxford College Of Business Management

CHAPTER .1

INDUSTRY PROFILE

Food processing is the set of methods and techniques used to transform

raw ingredients into food or to transform food into other forms for

consumption by humans or animals either in the home or by the food

processing industry. Food processing typically takes clean, harvested

crops or butchered animal products and uses these to produce attractive,

marketable and often long shelf-life food products. Similar processes are

used to produce animal feed. Extreme examples of food processing include

the delicate preparation of deadly fugu fish or preparing space food for

consumption under zero gravity.

History:

Food processing dates back to the prehistoric ages when crude processing

incorporated slaughtering, fermenting, sun drying, preserving with salt, and

various types of cooking (such as roasting, smoking, steaming, and oven

baking).

Salt-preservation was especially common for foods that constituted warrior

and sailors' diets, up until the introduction of canning methods.

Evidence for the existence of these methods exists in the writings of the

ancient Greek , Chaldean, Egyptian and Roman civilizations as well as

archaeological evidence from Europe, North and South America and Asia.

These tried and tested processing techniques remained essentially the

same until the advent of the industrial revolution. Examples of ready-meals

also exist from preindustrial revolution times such as the Cornish pasty and

the Haggis





Modern food processing technology in the 19th and 20th century was

argely developed to serve military needs. In 1809 Nicolas Appert invented

a vacuum bottling technique that would supply food for French troops, and

this contributed to the development of tinning and then canning by Peter

Durand in 1810.

Although initially expensive and somewhat hazardous due to the lead used

in cans, canned goods would later become a staple around the world.

Pasteurization, discovered by Louis Pasteur in 1862, was a significant

advance in ensuring the micro-biological safety of food.

In the 20th century, World War II, the space race and the rising consumer

society in developed countries (including the United States) contributed tothe growth of food processing with such advances as spray drying, juice

concentrates, freeze drying and the introduction of artificial sweeteners,

colouring agents, and preservatives such as sodium benzoate.

In the late 20th century products such as dried instant soups, reconstituted

fruits and juices, and self cooking meals such as MRE food ration were

developed. In western Europe and North America, the second half of the

20th century witnessed a rise in the pursuit of convenience, foodprocessors especially marketed their products to middle -class working

wives and mothers.

Frozen foods (often credited to Clarence Birdseye) found their success in

sales of juice concentrates and "TV dinners". Processors utilized the

perceived value of time to appeal to the postwar population, and this same

appeal contributes to the success of convenience foods today.





INDIAN CONTEXT

India is the world¶s second largest producer of food next to China, and has

the potential of being the biggest with the food and agricultural sector

contributing around 26% of India¶s GDP.

The total food production in India is likely to double in the next ten years

and there is an opportunity for large investments in food and food

processing technologies, skills and equipment, especially in areas of

Canning, Dairy and Food Processing, Specialty Processing, Packaging,

Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables,

Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience

Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-

sectors of the food processing industry.

Health food and health food supplements is another rapidly rising segment

of this industry, which is gaining vast popularity amongst the health

conscious.

As a result of several policy initiatives undertaken since liberalization in

August 1991, the industry has witnessed fast growth in most of the

segments. As per study on the food processing sector, the turnover of the

total food market is approximately Rs.250, 000 crores (US $ 69.4 billion)

out of which value-added food products comprise Rs.80, 000 crores (US $

22.2 billion).

Processed food exports were at over Rs.13, 500 crores (US $ 3.2 billion) in

1998-99. Out of these exports, rice accounted for 46%, whereas marine

products accounted for over 34%.





SECTORS COVERED UNDER THE INDIAN FOOD

PROCESSING INDUSTRY

India¶s food processing sector covers fruit and vegetables; meat and

poultry; milk and milk products, fisheries, plantation, grain processing and

other consumer product groups like confectionery, chocolates and cocoa

products, Soya-based products, mineral water, high protein foods etc.

Promising sub-sectors are, Soft-drink bottling, Confectionery manufacture,

Fishing, aquaculture, fish-processing, Grain-milling and grain-based

products, Meat and poultry processing, Milk processing, Tomato paste,

Snack food, Fast-food, Ready-to-eat breakfast cereals, Ice-creams, Food

additives, flavors, Food packaging, Refrigerated food handling,

Supermarkets, etc.

Fruit and Vegetable Sector

Horticultural crops in India are currently grown in 12 million hectares, which

represents 7 percent of India¶s total cropped area. Annual horticultural

production is estimated at 100 million metric tonnes, which is over 18% of

India¶s gross agricultural output- India is the second largest producer of fruits, after Brazil. In vegetables India¶s production is exceeded o nly by

China.

India¶s share of world trade in this sector is only around one percent.

India¶s major exports are fruit pulps, pickles, chutneys, canned fruits and

vegetables, concentrated pulps and juices, dehydrated vegetables, and

frozen fruits and vegetables. This sector has attracted a total investment of

US$ 1954.2 million since the initiation of the liberalisation process,including foreign investment of US$ 219.7 million.

The number of fruit and vegetable processing units, the installed

processing capacity and production of processed items are going up

steadily. The country¶s share in the world trade of processed fruits and

vegetables is still less than one percent.





As such, abundant investment opportunities are there in the expanding

domestic market and export arena. An increasing acceptance of new

products with market development efforts is seen.

Changes in export-import policies and exchange rate adjustments have

helped improving the export potential . Fresh fruits identified as having good

export potential are: mango, grapes, banana, lychee and exotic fruits like ,

pomegranate, custard apple and other tropical fruits.

Among vegetables, the items identified as having good export potential are:

onion, potato and green traditional vegetables like: okr a, bitter gourd, green

chillies and other seasonal vegetables.Many non -traditional vegetables

mainly processed mushrooms & gherkins, and other like: asparagus,

celery, bell pepper, sweet corn, green and lima beans and organically

grown vegetables are also increasingly being exported.

According to latest official statistics, India exported processed fruits and

vegetables worth Rs 5240 million in 1997-98. The horticulture production is

around 102 million tonnes.

Foreign investment since 1991, when economic liberalisation started, stood

at Rs 8,800 crore.Products that have growing demand, especially in the

Middle East countries include pickles, chutneys, fruit pulps, canned fruits,

and vegetables, concentrated pulps and juices, dehydrated vegetables and

frozen fruits and vegetables.





India is the second largest country in world producing fruits and vegetables.

However, the processing of such products is less than 2% as against 70%

in European countries. The 1% share of export of such processed foods

from India in the world indicates that there is lot of scope of developing

agro-based industries. The agro ± based industry, is considered as high

risk industry.these risks may affect the food processing industry,in its day

to day operation.

The risks involved are:

y It is seasonal industry.

y It has to depend upon natural functioning and vagaries of nature.

y The raw material is perishable and shelf life of finished product is limited.

y Inconvenient location of industry.

y Non-availability of trained managers and operators.

y Lack of incentives from the government





Present Status and Future Prospects of Indian FoodProcessing Industry

The food processing sector is highly fragmented industry, it widely

comprises of the following sub-segments: fruits and vegetables, milk and

milk products, beer and alcoholic beverages, meat and poultry, marine

products, grain processing, packaged or convenience food and packaged

drinks. A huge number of entrepreneurs in this industry are small in terms

of their production and operations, and are largely concentrated in the

unorganized segment. This segment accounts for more than 70% of the

output in terms of volume and 50% in terms of value. Though the organized

sector seems comparatively small, it is growing at a much faster pace.

GRAPH 1

y Source: D&B Research





Food Processing Units in Organized Sector (numbers)

TABLE 1

y Source: Ministry of Food Processing Industries, Annual Report

2007-08

The installed capacity of fruits and vegetables processing industry has

doubled from 1.1 mn tonnes in January 1993 to 2.1 mn tonnes in 2006.Presently, the processing of fruits and vegetables is estimated to be around

2.2% of the total production in the country. The major processed items in

this segment are fruit pulps and juices, fruit based ready-to-serve

beverages, canned fruits and vegetables, jams, squashes, pickles,

chutneys and dehydrated vegetables. The new arrivals in this segment are

vegetable curries in retortable pouches, canned mushroom and mushroom

products, dried fruits and vegetables and fruit juice concentrates. The fruits

and vegetable processing industry is rather fragmented.





A large number of units are in household and small-scale sector, having

low capacities of up to 250 tonnes per annum. From the year 2000

onwards the industry has seen a significant growth in ready -to-serve

beverages, pulps and fruit juices, dehydrated and frozen fruits and

vegetable products, pickles, processed mushrooms and curried

vegetables, and units engaged in these segments are export oriented.

TABLE 2

Exporters Of Fruit & Vegetables

y (Quantity in MT, Value in Rs Mn)

FRUITS AND VEG2004-05 2008-09 CAGR

Quantity Value Quantity Value Quantity Value

Dried & Preserved Veg 209157.8 5371.5 351034.3 7657.5 18.8 12.5

Mango Pulp 76735.18 2413.4 90988.6 3008.6 5.8 7.6

Pickles & Chutney 38758.97 1203.4 67193.29 1205.8 20.1 0.1

Other Processed Fruits

& Vegetables61332.39 2017.4 80760.5 2755.3 9.6 10.9

Total 385984.3 11005.7 589976.7 14627.2 15.2 9.9

y Source: Ministry of Food Processing Industries, Annual

Report 2008-09





CHAPTER 2

COMPANY PROFILE

Calypso Foods aims to be amongst the leading food solutions company

that caters to the rapidly growing, global processed foods market. Based in

India, They leverage the sub-continent¶s agro-climatic diversity, its low-cost

structure and ability to imbibe and implement high technology to provide

complete processed foods solutions for an international clientele. Their

core competencies in agri-sciences, food technology and quality

management enable them to successfully manage the entire business

supply chain ± from seed to shelf.

The farm families of India are central to the processed foodsbusiness. Yet, these rural communities are largely marginalized with limited

access to technology, information and global markets. Calypso Foods is

committed to actively supporting and gradually empowering the Indian,

rural farmers through a holistic partnership approach .

Calypso Foods delivers high quality fruits and vegetables to global-scale

retailer with private labels and domestic retail/ food service chains. They

supply processed pickles, juices and pulp in multiple packaging formats tomeet the specific requirements of their client. Besides their existing range

of products, in the pipeline is an exciting variety of vegetable and fruit

products that will be introduced in the near future

Calypso Foods aims to become a globally preferred food solutions

company. they provide world-class, branded, processed fruits and

vegetables to an international clientele. While the global marketplace is

their destination, and deeply committed to the source of their business -the local,small and marginalized farmers of India.

Through an effective and successful farmer-partner model, they put these

isolated rural communities in touch with the global food market; thereby,

giving them access to a whole new world of wealth, technology and

ultimately, a sustainable, improved quality of life.





VISION

³Calypso Foods aims to become India's largest food solutions company and amongst the

world's best. We will develop and deliver high quality, safe and cost -effective food

solutions for consumers across the world. In doing so, we will partner with rural

communities by linking them to the international food market, thereby giving them access

to wealth and technology.´

MISSION

To build a world-class organization that is supported by knowledge, technology

and an understanding of the social and economic framework of markets, at a

global and local level

To create capabilities that are environmentally sensitive, community focused

and enable sustainable development

To deliver to stakeholders stable, long-term returns, comparable to the best in

the industry

OBJECTIVES

Become India¶s first billion dollar food solutions company that services the global

private label market as well as the rapidly changing and growing domestic

market

Use the next 3 years to focus on developing and institutionalizing competenciesand product market platforms necessary to realize our objective

Execute a global delivery model with world-class standards and cutting-edge

technology, linking rural communities to target market s





FIELD PRACTICES,INNOVATION,STRENGTHS

y Use of CFAR (crop forecasting and review system)software

y Regular soil testing program

y Package of Practices for gherkins and other crops, based on use of safe pesticides and cultural practices

y Deep ploughing and use of organic manure

y Training of field staff on latest developments

y Working closely with vendors for farmer and field staff training onbetter and more effective use of inputs

y Technically qualified and experienced team





SOCIAL CORPORATE RESPONSIBILITY

Calypso Foods aims to be an active force in community development

through the establishment of education and healthcare initiatives in ruralareas

Firm interact with the farmer communities to create additional employment

opportunities by funding small group activities such as making of cloth

from pineapple fibre (for the women of rural North Bengal), glass recycling,

primary processing like dill weed cutting and baby corn peeling.

Siliguri

Chatti Singh was a daily wage laborer whose livelihood depended on the

availability of work. Her home was the field or road where she was

employed and if there was no work, she would have no means to provide

for her family. After Calypso Foods set up their facility in Siliguri, she

began supplying tea to the factory workers. Step by step, Calypso enabled

her to build a small tea stall on their land where she also began supplying

lunch to the factory.

Today she is full partner with Calypso,with her own stall,fixed income,and

ob security .Calypso Foods has taken the initiative to help not just the

farmers but also bring about changes in the lives of the entire village

community. Firm will continue to expand and develop its social initiatives.

Hassan:A free medical camp was organized on 24th May 2009 for over

2,500 people. Health check- ups and medicines were provided free of cost

and 75 cataract operations were conducted. In addition to this, free

distribution of plates, spoons and glasses for children of 25 villages wasdone to enable them to access them the government mid -day meal

programme, which required them to have their own utensils





PRODUCT PROFILE

CALYPSO offers different catagories of product,list of them are as below:

y LYCHEES

y PINEAPPLE

y MANGOES

y JALPANOES

y TROPHICAL FRUIT JUICES

y GREEN PEAS

y SWEET CORN

y ASSORTI

y MIXED PICKLES

y MANDARIN ORANGE

y GHERKINS

y HARICOT BEANS

y CARROT

y PEPRIKA

These are the information about product package. calypso offers qualitylychees to its customer,

LYCHEES

Pack size(oz) Drained wt(g) Net wt(g)

units/carton

cartons

per

20'FCL

20 340 565

24 1300





PINEAPPLE

Pack size(oz) Drained wt(g) Net wt(g) units/carton

cartons

per

20'FCL

15 270 425 24 1600

20 340 565 24 1300

30 490 850 24 900

108 1840(pieces) 3060 6 1000

108 1750(slices) 3060 6 1000

TROPHICAL FRUIT JUICES

Pack size(oz) Net wt(g) units/carton cartons per

20'FCL

Aseptic Bag in

drums208 kg 225 kg

70--74 (13.30

Mtons)




The Oxford College Of Business Management Page 1

Product Grade Pack Size# Carton /

Container

# Jars /

ContainerIn

Gherkins 6-9cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Gherkins w/garlic 6-9cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Cucumber pepper mix or

Gherkns w/pepper 6-9cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Gherkins w/pikant 6-9cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Dill Gherkins 3-6cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Cocktail Gherkins 3-6cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Sweet & sour gherkins

3-6 3-6cm 720ml 1824 21888 Jars

1872 22464 Jars

1853 22236 Jars

Bear's Garlic Gherkins 6-9cm 720ml in pallets 25200 Jars

Pickled Gherkins 6-9cm 850ml in pallets 15444 Jars

Gherkins 9-12cm 1400ml x 6 1816 10896 Jars

Bulk Gherkins 6-9cm 20-80grade barrel 80 12800 in kgs





JALAPENOS

They offer Freshly harvested Red, Green or Yellow, Hungarian or

Mexican Jalapeno pickles . The pickles are prepared as per the recipe of

the customers and are consumed with different food items. it supply the

pickles in glass jars of 370 ml, 720 ml, 1000 ml an d 1514 ml and are

available round the year to add zest to all cuisines.

Product Pack Size#Carton/

Container # Jars/ Container In

JalapenoNacho

SliceA10x6 1008 6048 Cans





MANGOES

Mango is a tropical fruit that originated in southeast asia. Food historians

believe the mango has been cultivated for over 4,000 years in the areas in

which it was initially found. It is now grown in most countries with tropical or

near tropical climates. There are over 100 different types of mangoes.

Mangoes are used in a number of dishes of asian, indian and south

american origin. Many are familiar with the drink, mango lassi, in indian and

himalayan restaurants. It combines pureed mango, yogurt and honey into a

sweet and very popular smoothie drink.

Pack size(oz) Drained wt(g) Net wt(g) units/carton

cartons

per

20'FCL

15 250 425 24 1700

20 340 565 24 1300





Marinated Tomatoes

The pickles of whole tomatoes are prepared from fresh tomatoes and

comprises of different ingredients which enhances the taste of the pickles.

We supply the pickles in glass jars of 370 ml, 720 ml, 1000 ml and 1514 ml.

the secure packaging of pickled tomatoes in air tight jars maintains their

freshness and taste.

Product Pack Size# Carton /

Container

# Jars /

Container In

Marinated

Tomatoes 720 ml. jars 12 jars 1400 ml jars with

6 jarsJars





ORANGES

The sweet orange constitutes one of the world's most popular and

recognizable fruit crops. Sweet oranges are citrus fruits (Citrus spp.), which

are regarded as high sources of vitamin C (ascorbic acid) and other fruit

acids.

Today, oranges are primarily eaten fresh or prepared as frozen juice

concentrate. The byproducts of juice making (the pulp, rind and seed) are

utilized for cattle feed and molasses (for a lcohol or feed) as well as

flavorings, perfumes, pharmaceuticals and soap. The extracts of rinds and

seeds include pectin and oil. When fermented, orange juices producevinegar and liqueurs .

Yellow Corn:

Yellow corn is very significant source for various food industries and other

industries besides used as human and animal feed. They are engaged in

offering finest quality of yellow corn which is sourced from very renowned

cultivators of domestic market. They offer cleanest and hygienically

processed cereals .

Green Peppercorns

Supplying a range of fresh and ingredient/ spice, they offer superior quality

green peppercorns that are wide in demand in the market for household as

well as restaurant and hotel industry. Known for adding sumptuous aroma

to the dish or vegetables being cooked, these green peppercorns are also

used in preparing medicines and have been included as a successful

remedy for constipation, diarrhea, earache, indigestion and many more

diseases in Ayurveda.





CHAPTER 3

ORGANISATION STRUCTURE

Organization structure is a layout which clearly defines companies

operations in a detailed manner. and shows its functions. it depicts the

superior subordinate relationship with in the company.

It is a chart showing the lines of responsibility between departments

of a large Organization.

It refers to the different components of organization. and deals with

the determination and integration of various o ther activities such as

division of work, departmentation, number of workers,total number of

activities etc. which are involved in the day to day working of an

organization.

Organizational structure can be done on the basis of functions in the

organization, on the basis of product, on the basis of customer, on the

basis of geography, or on the basis of process



CALYPS ¤ F ¤ ¤ DS PVT.LTD

Th x r usi ss t P

ORGANISATIONAL ART

A

i irector

V.P.( ¥

¦

§ ̈

© Agr i.)

Manager (Production)

Shi t In char ge

Asst. Mgr. (Engineer ing

Manager

( ommercial )

Purchase off icer

Asst. off icer (Store

Sr. Asst .(Excise )

Group ead (Quality

Manager (QA)

Director (HRD)

Manager (HRD)

Asst. Manager (Business Dev.)

Management Representative





3.1 PROCUREMENT AND INPUT DEPARTMENT

Calypso Foods is committed to the farm family and recognizes its critical

role in its business success. Firm strongly believe that a happy and secure

farmer results in consistent, high quality produce. To that end, it has

developed a long-term, mutually beneficial farmer-partner relationship. The

farmer assures firm a quality harvest and firm commit to helping him

improve yield and transfer its benefits to his family and community.

In the field, Calypso-trained agricultural engineers or ³agri-extension

officers´ offer farmers comprehensive agricultural services. In the villages,

it is working towards community development through education and

healthcare. It is, in deed, rewarding to see over 5000 farm ers, within a100

km radius of its factory, empowered to invest in education, equipment,

better housing and an improved standard of living.

Firm source for them the very best seeds and planting materials procured

from reputed international suppliers.These high yield, disease -resistant

seed varieties are tested by a team of agri-scientists at R&D farm,

acclimatized to Indian conditions and then given out for cultivation.

Thereafter, agri-extension officers conduct routine farm visits to counsel

farmers on alternative / latest cultivation techniques. Regular training

programmes organized by the company and key vendors give the farmers

exposure to the latest developments in the horticultural industry.

Firm¶s practice of buy back at the village level, with fortnightly payments

through banks, gives farmers the ability to earn more frequently.



CALYPS F DS PVT.LTD

Th x r usi ss t P

STRUCTURE OF PROCUREMENT DEPARTMENT

A

Manager

Deputy Manager

Assistant Manager

Extension Off i er

Superintendent

Ad inistrative A ount

Stenos

Helpers





3.2 PRODUCTION DEPARTMENT

The Production Department of calypso performs the function of

developing procedure to transform a set of input elements like fruits,

Money, and Machine into specified set of output elements such as pickles,

processed foods etc., in order to ensure best quality and in order to

achieve the Organizational Goals successfully. Production Department is

the most important and largest department in the organization.

calypso has a well-organized and totally computerized system of

production. The Scope of Department is to plan, execute and control all the

production activities with the available resource inputs and equipments in

co-ordination with other departments.

All the products are produced by this department and then passed onto

the Marketing Department for the end consumers.

OBJECTIVES

Execute, Co-Ordinate, Organize and Monitor the Production

Increase the Input as far as possible.

Decrease the Cost of Production and Wastages in production as much as

possible.

Ensure Process, Control and Quality of products manufactured.

Ensure that the production meets the Planned Requirement

within stipulated time.



CALYPS F DS PVT.LTD

Th x r usi ss t P 8

STRUCTURE OF PRODUCTION DEPARTMENT

CHART 3

MANAGING

DIRECTOR

GM(PRODUCTION)

MANAGER(PRODUCTION)

STORE EEPER

Supervisor

(selection

Supervisor

(quality)

Supervisor

(packing)

orker worker worker





3.3 QUALITY CONTROL DEPARTMENT

Right from the quality of seeds to the sealed jar,firm enforce the strictest,

internationally-benchmarked quality control. Calypso Foods is currently developing a

unique e-traceability system that will ensure complete transparency, giving clients the

ability to trace their product any stage of the Process.

Proximity of cultivation areas to its factory ensures minimum spoilage or wastage, as do

specially designed crates in which produce is transported to the factory. Strategic

investments in regular audits by specifically-appointed teams ensure close monitoring

of farmer activity. All protocol with regard to processes such as pasteurization and Fo

values, among others, is stringently implemented. Hassan plant has been certified for

HACCP for all the vegetable products. As part of its constant endeavor to meet

international quality standards, they are working towards the IFS certification which is

hoped to be completed by December 10.

Quality Certifications

HACCP ±Certified

FDA ± Approval received for process vegetables. Application made

for all other category of products for both the plants.

IFS ± Initiated. Completion planned by 3rd Q µ10

Star K Kosher ± Certified



CALYPS F DS PVT.LTD

Th x r usi ss t P

ST T E OF QUAL TY CONT OL DE AR TMENT

CHAR T 4

GM (QUALITY)

MANAGER(QUALITY)

ENGINEER(QUALITY)

Supervisor

(quality plan)

Supervisor

(qualitycontrol

Supervisor

(quality check)

worker worker worker





Agri-Sciences

Firm is having the resources to introduce new varieties of planting

materials, acclimatize them to Indian conditions, develop localized nutrient

management programs and transfer skills and knowledge to

farmers.firm¶s ongoing endeavour is to continuously provide holistic,

comprehensive agri-services at the village level.

Food Technology

They have expertise and experience in food technology and

infrastructure, enabling them to process a variety of food products in

different packaging formats.

Quality and Account Management

Firm adhere to internationally benchmarked quality and regulatory

standards prescribed for the food processing industry. Aware of country-

specific regulations, it ensure products and facilities that are appropriatelycertified. Customization is a key component of account management

competency. Firm have in place the capability and capacity to meet

customers¶ precise requirements and individual specifications.





Crop Forecasting & Review System (CFAR) Software

The CFAR software enables firm to monitor the performance of different

farmers / regions / employees in order to make more accurate production

plans and sales commitments. It also streamlines all accounting / finance -

related activities.

Some of the features of the software are:

User-Defined Political & Administrative Heirachy : Data can be

accesses by state / district / taluk or an administrative hierarchy

defined by the organization, e.g. region / centre / area / sub -area /

cluster.

Unlimited Crops / Varieties / Seeds / Models : The software

works for as many crops, varieties & seed-types ± each with its own

grading systems, yield distribution models, grade % models,

gestations periods, etc. (which can also vary from place-to-place

and season-to-season.

Multiple Accounting & Planning Years : Data with cumulative

online balances can be kept for multiple and overlapping financial

years, accounting years and agricultural planning horizons.

Top-Down & Bottom-Up Budgeting : It is possible to make and

revise budgets for different farmers, villages or geographic regions

at different levels and to split this to lower levels or collate upwards,

e.g. from region to villages or vice versa. Each budget consists of a

set of weekly harvest projections obtained from assumptions of

sowings, failure rates, yields, yield distribution models, gestation

days, etc. This can be combined with actual forecasts made on thefield and/or actual harvests for periods that are already over.





Crop Forecasting : It is possible to revise the parameters

determining future yields based on the latest feedback received

from the farmer and / or agri-extension officer during the pre-harvest

or harvesting periods. This helps to estimate what harvest is

expected in the next few weeks and from where. Estimates are

continually updated to facilitate better production / sales / route

planning.

Qualitative Analysis : It is possible to collect and compare various

factors affecting yield from place-to-place or season-to-season,

which may not necessarily be quantifiable, e.g. moisture level,

pests, fertilizer application, wind, temperature, etc. at differentperiods during the harvesting cycle.

Task Scheduling : It is possible to document the standard and

conditional tasks to be performed for different varieties and bring

out a schedule or checklist for the farmer, village level worker or

area extension officer.

Village/Farmer/Plot Surveys : It is possible to document and

summarize surveys of villages, farmers and / or plots based on

user-defined criteria and options.

Purchase Order Processing : It is possible to document all

purchase orders, amend them with authorization and receive /

return goods against them.

Store Accounting : It is possible to monitor the receipts / issues /

adjustments / transfers / stock-balances of all items at different

locations and lying with different persons. Revaluation of stocks of

overlapping active financial years is also possible in the event of

back-dated entries being rectified.





3.4 MARKETING DEPARTMENT

ARKETING

Marketing is a process of exchanging goods and services between

producer and consumers. It is a human activity directed at satisfying needs

and wants of consumers.

Marketing is becoming more attractive not only at the Company Levels,

but also at State, National, International Levels. Many organizations have

involved on developing marketing activities to satisfy needs and wants of a

group of customer . The movement of products from producer to ultimate

consumer involves a lot of hurdles like lack of advertisement , finance and

other problems; Marketing Department is responsible to evaluate these

problems and to find remedial measures for such problems.

CALYPSO has a well established Marketing Department, under the controlof Marketing Manager. Marketing manager is responsible for Marketing

and Sales of the Products. He is responsible for selling to Target Markets,

framing the plans and policies to achieve the marketing goals and he is

also responsible for forecasting the demands for their products in the

market.



CALYPS F DS PVT.LTD

Th x r usi ss t P

STRUCTUR E OF MARK ET NG DE AR TMENT

CHAR T 5

GM (MKTG)

MANAGER(MKTG)

Manager

(Public

relation

Manager

(marketing

database

Manager

(corporate

events

worker worker worker





FUNCTIONS:

Conduct Customers Survey at regular intervals to know the customer

feedback on quality and service.

Develop proper Budget for Advertising and Sales Promotion.

Plan the Advertising Campaign and make effective.

Ensure the proper function of Sales and Distribution Channel.

Take required steps to improve the Market Share

Market opportunity:

Identification of market opportunity is critical before the management of

affirm takes a decision to launch or diversify in any product area. This

involves analysis of the following:

Size of the market

Marketing strategies and the extent and quality of services rendered by

other firm in the industry.

Market programmed required to satisfy market wants.

Identification of key success factors in an industry and linking them to a

firm¶s strengths and weakness.

How well the market is served.

Prospective inches. Marketing mix required to succeed.

Core competencies required.





3.5 PURCHASE AND STORES DEPARTMENT

INTRODUCTION:

In every organization success mainly depends on the efficiency of

the Purchase Department. This is due to the fact that, every organization

requires Material during functioning. Hence Purchase Department fulfills all

the Material needed for each and every Department.

FUNTIONS

Purchasing of raw material when it is needed

Selection of supplier,should be done in order to get good raw materials

Procurement of component

Component delivery to other department

Supplier negotiation



CALYPS F DS PVT.LTD

Th x r usi ss t P 8

STRUCTURE OF PURCHASE AND STORES DEPARTMENT

CHART 6

Manager

De ut Mana er

Assistant Manager

Purchase/Store Off icer

Superintendent

Accounts Assistant I

Accounts Assistant II

Helpers





3. FINANCE DEPARTMENT

INTRODUCTION:

Finance is Life Blood and Nerve Center of Business, just as circulation of

blood is essential for maintaining life, finance is a very essential to smooth

running of business. It has been rightly termed as Universal Lubricant

which keeps the enterprise dynamic. No business, whether Big, Medium, or

Small can be started without an adequate amount of finance.

Right from the very beginning, i.e. Conceiving an idea to

Investigations such as Business, finance is needed to Promote or Establish

the business, Acquire Fixed Assets, make Investigation such as Market

Survey, etc., Develop Product, keep Men and Machine at work, Encourage

Management to make progress and create values.

If the Financial Status of the organization is sound then the other

departments function smoothly. For example: if the financial status is

sound then the organization can think of producing new product, or can

hire more employees, spend more money on marketing etc., thus the

finance department is the heart of the organization.





OBJECTIVES:

The main objective of finance department is as follows:

To asses the Working Capital Requirements.

To protect the Financial Interest of the Company.

To monitor the Budget and Budgetary Controls.

Monitoring the Funds Collection and Payments.

Liaison with Banks and Financial Institutions

To Identify and Reduce the Idle Funds.

To Maintain Adequate Funds to carry on the business.

Controlling the Inflow and Outflow of Cash



CALYPS F DS PVT.LTD

Th x r usi ss t P

Managing Director

General Manager(f inance)

Helpers

STRUCTURE OF FINANCE DEPARTMENT

CHA

Deputy manager

Assistant manager (FIN)

Accounts off icers

Super intendent

Accounts assistant





FUNCTIONS:

It prepares and maintains journals, ledgers, profit & loss account and

balance sheet.

Analyze the financial position of the organization by maintaining the

required records and by preparing and analyzing the financial statements.

Assess the working capital requirement of the company.

Preparation of annual report.

Forecast the future requirements of funds and makes decisions regarding

such funds.

Make calculations and take decisions regarding the funds of the company

accordingly.

SOURCES OF FINANCE: The main Source of Finance is Sale Realization (Retained Earnings).

Sales are purely on Cash \ Cheque basis. Hence this forms the only source

and . Portability period of other products is slightly more in that case

sales are realized and money gained out of it can be Source of Finance.

Sometimes they even get grant from government





3.7 HUMAN RESOURCE DEPARTMENT

INTRODUCTION:

In an organization, Human Resources are the most Valuable Assets. The

Human Resource Department is responsible for getting the best people,

training them and providing mechanism to ensure that the employees

maintain their productivity affiliations with the organizations objectives and

strive to attain the organizational goal within the specified time. Thus

Human Resources Department plays a very important role in an

organization.

Material can be purchased at most competitive prices and

machines may be worked at their full capacity, but output cannot be

maximized without the willing co-operation of workers.

ADMINISTRATION DEPARTMENT OF CALYPSO:

The Human resource Department is also called the

administration Department. They have a strong and willing manpower

that works energetically to meet the Organizational Goal.

At present the department has a total strength of 7200

Permanent Employees of which 1300 are Women. The employees are

divided into Technical and Non-Technical Staff. The Technical Staff

includes Factory Employees, Supervisors, Technicians, Engineers etc,

where as Non-Technical Staff includes Office Staff.



CALYPS F DS PVT.LTD

Th x r usi ss t P

STRUCTURE OF HUMAN RESOURCE DEPARTMENT

CHART 8

M A A I

I ECTOR

M HRD

M A A ER

OFFICER





HR faces the challenges posed by the ever changing dynamic environment

of today .Calypso analyses the need for new/ additional human resources

and provides this based on the requirement.They ensures that its

personnel are competent having appropriate education, training, skills and

experience to perform their work which effects product quality.

The future of the company hinges on its ability to ±

y Select and recruit persons

y Train and up grade skill sets

y Extract and retain talent

y Robust performance appraisal and reward system

y Evolve performance parameters with respect to key result areas

Functions of HR at calypso

Taking care of new recruits and takes necessary actions for their smooth

settle. Down in the new environment.

Leave details of all the employees and maintaining the record thereof.

Attending the day ±to-day problems of the employees and to take

corrective action settles the issues.

Maintaining and constantly up dat ing employee¶s personal file by giving

incentive, attendance bonus as per their work.

Activities of HR Department

Human resource can be regarded as the quantitative and qualitative

measurement of workforce required in the organization. Manpower planning may be expressed as a process by which the management

ensures the right number of people at the right place at the right time for

the right job for which they are suited for the achievement of goals for the

company.





Calypso food believe in the HR needs to understand the complexities of

each unit and should be sensitized to the environment in which it operates.

A single solution that will fit all the units is a sure recipe for failure.Innovative scheme need to be drawn to compensate and reward the

employees. HR needs to be aware of the external environment and market

forces.

Recruitment

Recruitment involves attracting and obtaining as many applications

as possible from eligible job-seekers. The Recruitment Policy mainly

depends on the CADRE AND RECRUIMENT RULES which is a part of approved subsidiary rules of CALYPSO

It has its own Expert Committee, which recruits as per the vacancy created

by company

Recruitment is done both from External and Internal Sources.

Internal Sources includes : a) Present Employees.

b) Promotion.

External Sources includes : a) Advertisements.

Selection

the selection procedure is essentially a series of steps thought which

additional information is secured about the application at any stage

candidate may be rejected due to no-compatibility. Therefore selection is

actually a negative process of rejecting the unit candidates.



CALYPS ! F ! ! DS PVT.LTD

Th x r usi ss t P

Selection process

Followi l tion ocedure i dopted cal pso f or selecting t e

employees

Flow chart 9

Advertisement

Screening of application

Interviews of the candidate

Appointing theskilled

candidate

Rejection of unskilledcandidate





TRAINING AND DEVELOPMENT:

Recruited candidates placed on jobs need training to perform their duties

effectively. Workers must be trained to Operate Machines, Reduce Scraps

and Avoid Accidents. Training is provided to all employees in their particular fields,., The main aim of giving training is to gain knowledge and

experience in their work, Which is helpful to the employees and the

organization.

PERFORMANCE APPRAISAL:

A performance appraisal system is a strong tool in the development of

human resources in the organization. It is consider as a mutual feedback to

the management and thereby help to decide the carrier growth, training

needs and other human resources development interventions required for

each of them there by aiding their self -development.

Performance is the way forward for every individual and for the company

as a whole. It is therefore vitally important that every individual has a clear

understanding of his or her work, objectives and responsibilities, because

performance will measure against these.

The Board of Directors have fixed certain performance standards and the

Departmental Heads compare these standards with the Actual

Performance of the employee so that can inform the higher authorities

which helps them to take decisions with regard to:

Promotions and Demotions.

To let the employees know where they stand so far as their performance is

concerned.

To assess the Training and Development needs of the employees.





WELFARE MEASURE

Consistent with the policy of the company through its employee and their

families happy and contended, it is operating a number of schemes to

promote their welfare.

Employees labors welfare fund scheme.

A fee of 2% is given to the children of employees. Other facilities like

medical and transport facility is provided.

Canteen facilities:

The canteen facility is on a contract basis. For the conveyance of the

employees. Workings in the factory division¶s canteens are run where food,

coffee, tea and snacks are served.

Transport facilities:

For all the employees they provide conveyance through bus, vans cabs

etc, and to who these facilities are not there, to them travelling allowances

is provided.

SHIFT ALLOWANCE:

y Shift Allowances\ are being paid to the employees who work in shifts in

respective places.

y Shift Allowance being paid at rate of Rs.15/hrs for second shift and

Rs.20/hrs for 3rd shift.



CALYPS " F " " DS PVT.LTD

Th x r usi ss t P

3.8 SHIPMENT DEPARTMENT

S ipment dept will take care of all customs/tax/Vat and ot er regulatory pre

requisites to make shipment of finished procurement. this depar tment will

take care of transpor tation, warehousing, and shipping arrangement

STRUCTURE OF SHIPPING DEPARTMENT

CHART

CALYPS LTD

DIRECTOR (CALYPSO)

MARKETING

MANAGER

Resp#

nsible f #

r

re$ eiving

pur$ hase

# rder

DIRECTOR (OTHER

COM)

FINANCE

MANAGER

Resp#

nsible f #

r

finan$ ing the

a$ tivities

PROCUREMENT

MANAGER

Resp#

nsible f #

r

re$ eiving the

g# #

ds

QUALITY

CONTROL

MANAGER

Che% king the

quality

SHIPPING

MANAGER

Resp#

nsible f #

r

pr#

du$ t

re$ eiving, and

shipping

arrangement

SHIPPING

MANAGER

Resp#

nsible f #

r

pr#

du$ t

transp#

rtati#

n

,and shipping

arrangement





SWOT ANALYSIS

y The CFAR software enables them to monitor the performance of

different farmers / regions / employees in order to make more

accurate production plans and sales commitments. It also

streamlines all accounting / finance-related activities

y Regular soil testing program will help to know the quality of the

soil and their by quality of the vegetables and fruits grown.

y Practices of package for gherkins and other crops, based on

use of safe pesticides and cultural practices, which ensures

consumer will get a safe product..

y For agro processing sector Priority status is given by the

central Government

y Training of field staff on latest developments in technology and

field practices will benefit the farmers to grow their by utilizing

resources effectively.

y Technically qualified and experienced team will work for

organizations upliftment.

STRENGHTS





Opportunities

y Large crop and material base offers a vast potential for agro processing

activities.which helps to meet the market demand

y Setting of SEZ/AEZ and food parks for providing added incentive to

develop greenfield projects

y Rising income levels and changing consumption patterns of consumers will

enhance companies profit.

y Integration of development in contemporary technologies such as

electronics, material science, bio-technology etc. offer vast scope for rapid

improvement and progress

y Vast untapped global markets provides new opportunities .

y Technological advancement will provide new scope for development.

y The end users response will help in developing new products, and to

understand their needs





Threats

y Affordability and customer preferences of fresh food could not be

maintained and followed.

y High inventory carrying cost because of so many procedure to follow

y High taxation that is high import duty and export duty has been charged.

y High packaging cost because sincere effort has been done to provide safe

product to consumer.

Weaknesses

y Inadequate infrastructural facilities ,will affect the day today operation of the

company

y Lack of adequate quality control and testing methods as per international

standards will some time affect the companies brand image.

y Inefficient supply chain due to a large number of intermediaries

y High requirement of working capital is needed to carry out all the functions,

y linkages between R&D labs and industry,is in adequate

y Seasonality of raw material affects the production process





FINDINGS:

CALYPSO is contributing for the Economic Upliftment of Rural Farmers by

paying them Fair Returns.

FIRM is Earning Profit year after year and is not confronting any Financial

Problems.

FIRM is Serving the Society and its Customer by providing Better Fruites

and vegetable Products.

FIRM is equipped with fully Automatic System which ensures Total Quality

Maintenance.

FIRM provides Training and Education Program that creates Legal

Awareness about Social and Economic Upliftment among Rural People,

especially Women.

FIRM has an efficient MIS Department which maintains up to date

information and helps in major Decision Making.

FIRM gives importance towards farmer partenship model and innovative

agricultural practices

FIRM has a Sound Financial Department, which takes care of all Financial

Transactions and Financial Decision.





It has got its own Quality Control Department with fully equipped

Laboratory and Equipments that help detecting any adulteration

.

SUGGESTIONS:

CALYPSO can increase its sales and earn more profit by Increasing its

Sales Points, and Market Places, and other Public Places.

Firm should keep Introducing New Products in market by studying the

Consumer Tastes and Preferences and the Demand in the Market andincrease its Market Share.

Firm practices Promotion based on Seniority Basis, it should even give

Promotion on the Basis of Performance.

Firm should give importance in keeping the Premises Clean and Hygienic

and make it more attractive which keeps the employees fresh and

motivated, it even attracts the visitors.

Performance Appraisal of all the employees must take place at least once

in a month.

The Marketing Department needs to focus more on Promotional Activities

which seems to occupy the backseat at present.

A Suggestion Box System needs to be maintained where in the workers

can drop their valuable suggestions which lead to the Development of the

Union.





Firm should control expenses on Transportation as much as possible.

CONCLUSION:

CALYPSO, is playing a vital role in serving the Rural Class and contributing

for the Economic Upliftment of Farmers. It is helping the farmers by giving

them facilities under farmer parternship model.

CALYPSO is reaping profit by equipping the Latest Technology and

producing Better Quality Products. It is serving the best Quality FRUITES

AND VEGETABLE, their by, maintaining their Position in the Market.

It is an Automatized Manufacturing and every process is

Computerized. In other words, through Autoimmunization it has achieved

great success and Good Recognition.

It has its Own Quality Control division with Quality Control

Devices and Techniques which has helped it in maintaining its Standard

Quality.

Hence calypso is not only helping the Rural Society but is also

helping towards economic growth of the country and serving foreign

customers with its best quality.





BIBLOGRAPHY

BOOKS

FOOD PROCESSING INDUSTRY BY MIKA SINGH,

HUMAN RESOURCE DEVELOPMENT BY

Financial management b&

prasanna chandra

WWW.CALYPSOFOOD.NET





ANNEXURE

PRODUCTION PROCESS

STAGE1 STAGE 2

STAGE 3 STAGE 4

STAGE 5 STAGE 6





STAGE 7 STAGE 8

STAGE 9 STAGE 10

STAGE 11 STAGE 12





STAGE13 STAGE14

STAGE 15 STAGE16

STAGE 17 STAGE18





STAGE 19 STAGE 20

STAGE21 STAGE 22

STAGE23 STAGE 24





STAGE 25 STAGE 26

STAGE27 STAGE 28




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PRODUCT PROFILE

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GHERKINS




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JALAPENOES

MANGOES




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TOMATOES

ASSORTI




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PAPRIKA

HARICOT BEANS




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CARROTS




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MIXED PICKLES

SWEET CORN




MANDARIN ORANGE

my project2 final

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