oscon2012 storytelling a better user experience

Storytelling a Better User Experience

A Novice Designer’s Illustrated Primer~OR~

Paul Tashima

Hello!My name is Paul.

Let’s talk UX.

User Experience!=

Ease of Use

User Experienceis not about

making things easy.

User Experienceis about

making people happy.

Let’s talk about storytelling.

Storytelling wireframe?

We need to take advantage of this.

-Claude Levi Strauss

“Not a year goes by without my receiving an order of jeans.”

Life - DeathCivilization - Nature

Jedi - SithMatrix - Real World

Life - Orpheus - DeathCivilization - Ashitaka - Nature

Jedi - Luke Skywalker - SithMatrix - Neo - Real World

LifeAgricultureHerbivores

Raven/CoyoteBeasts of Prey

HuntingDeath

CreationProduct

EngineersDesignersCustomers

MarketConsumption

So how do you actually tell a good story?

Have a story to tell.

Know your audience.

Have a theme.(And stick to it)

Consider the through line.

Hook the user on the first experience.

Tone is brand.

Maintain internal consistency.

Confirmation on LEFT Confirmation on RIGHT

Windows 7 OS X

Keep things simple.

Master the vocabulary.

Make the experience engaging.

Close out the experience.