OSCON2012 Storytelling a Better User Experience

Download OSCON2012 Storytelling a Better User Experience

Post on 09-Jul-2015

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<ul><li><p>Storytelling a Better User Experience</p><p>A Novice Designers Illustrated Primer~OR~</p><p>Paul Tashima</p></li><li><p>Hello!My name is Paul.</p></li><li><p>Lets talk UX.</p></li><li><p>User Experience!=</p><p>Ease of Use</p></li><li><p>User Experienceis not about</p><p>making things easy.</p></li><li><p>User Experienceis about</p><p>making people happy.</p></li><li><p>Lets talk about storytelling.</p></li><li><p>Storytelling wireframe?</p></li><li><p>We need to take advantage of this.</p></li><li><p>-Claude Levi Strauss</p><p>Not a year goes by without my receiving an order of jeans.</p></li><li><p>Life - DeathCivilization - Nature</p><p>Jedi - SithMatrix - Real World</p></li><li><p>Life - Orpheus - DeathCivilization - Ashitaka - Nature</p><p>Jedi - Luke Skywalker - SithMatrix - Neo - Real World</p></li><li><p>LifeAgricultureHerbivores</p><p>Raven/CoyoteBeasts of Prey</p><p>HuntingDeath</p></li><li><p>CreationProduct</p><p>EngineersDesignersCustomers</p><p>MarketConsumption</p></li><li><p>So how do you actually tell a good story?</p></li><li><p>Have a story to tell.</p></li><li><p>Know your audience.</p></li><li><p>Have a theme.(And stick to it)</p></li><li><p>Consider the through line.</p></li><li><p>Hook the user on the first experience.</p></li><li><p>Tone is brand.</p></li><li><p>Maintain internal consistency.</p></li><li><p>Confirmation on LEFT Confirmation on RIGHT</p><p>Windows 7 OS X</p></li><li><p>Keep things simple.</p></li><li><p>Master the vocabulary.</p></li><li><p>Make the experience engaging.</p></li><li><p>Close out the experience.</p></li></ul>