organisational integrated - juta

IntegratedOrganisationalCommunicationEdition: 2ndEditionPublicationdate: 2012Author/Editors: AngelopuloBarker,RISBN: 9780702189845Format: SoftCoverNumberofPages: 512Retailprice: R750.00(incl.VAT,excl.delivery.)WebsiteLink: juta.co.za/pdf/23167/

AboutthisPublication:

Communicationisoftendescribedasthegluethatbindsanorganisation,enablinginteractionwithitscustomers,agentsandthebroaderpublic.Communicationflourishesinorganisationsandiscentraltotheiractivitiesandfunctions:•asmarketingcommunication,publicrelations,managementcommunication,corporatecommunication,etc.•indeterminingandimplementingstrategy,operationsandprocesses•inallinteraction–interpersonal,mediated,digitalandsocial•asthefoundationofcorporateculture.IntegratedOrganisationalCommunication2ndEditioncoverstheseaspectsandaddressesthegrowingneedamongstudentsandpractitionersforabookthattakesabroadlookatorganisations’communication,andthendelvesintothedetail.Thisbookadoptsamultidisciplinaryapproachtoorganisationalcommunication,andwhileittakescognisanceofindividualacademicandprofessionaldisciplines,itavoidsalignmentwithanyoneofthese.

KeyFeaturesReviewsthemajorcommunicationdisciplinesFocusesonanintegratedapproachtocommunicationPlacesemphasisoncorporatebranding,thecommunicationfoundationsofthebrandandalignmentofallcommunicationprocesseswiththebrandAdoptstheperspectiveofthepractisingcommunicationprofessionalinanorganisationRelatestheorytopracticeinareassuchasresearch,implementationandcampaignplanning.

ContentsInclude:

SECTIONA:INTRODUCTIONTOORGANISATIONALCOMMUNICATIONANDCOMMUNICATIONINTEGRATIONChapter1:CommunicationandtheorganisationChapter2:CommunicationintegrationSECTIONB:COMMUNICATIONOFTHEORGANISATION:FOCUSAREASChapter3:DynamicsoforganisationalcommunicationChapter4:TheroleofcommunicationandmanagementapproachesintheorganisationalchangeprocessChapter5:ThemarketingcontextChapter6:IntegratedmarketingcommunicationChapter7:PublicrelationsChapter8:ContextualisationoftraditionaladvertisingChapter9:AdvertisingmanagementChapter10:IntegratedonlinecommunicationSECTIONC:INTRODUCTIONTOORGANISATIONALCOMMUNICATIONANDCOMMUNICATIONINTEGRATIONChapter11:AssessingorganisationalcommunicationChapter12:IntegratedcommunicationmeasurementSECTIOND:PRACTICALAPPLICATIONChapter13:Integratedcommunicationcampaigns

OfInterestandBenefitto:

EveryoneintheCommunicationindustryshouldhaveacopyofthisbook.