organisational integrated - juta

Integrated Organisational Communication Edition: 2nd Edition Publication date: 2012 Author/Editors: Angelopulo Barker, R ISBN: 9780702189845 Format: Soft Cover Number of Pages: 512 Retail price: R750.00 (incl. VAT, excl. delivery.) Website Link: juta.co.za/pdf/23167/ About this Publication: Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: • as marketing communication, public relations, management communication, corporatecommunication, etc. • in determining and implementing strategy, operations and processes • in all interaction – interpersonal, mediated, digital and social • as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Key Features Reviews the major communication disciplines Focuses on an integrated approach to communication Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand Adopts the perspective of the practising communication professional in an organisation Relates theory to practice in areas such as research, implementation and campaign planning.

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Page 1: Organisational Integrated - Juta

AboutthisPublication:

Communicationisoftendescribedasthegluethatbindsanorganisation,enablinginteractionwithitscustomers,agentsandthebroaderpublic.Communicationflourishesinorganisationsandiscentraltotheiractivitiesandfunctions:•asmarketingcommunication,publicrelations,managementcommunication,corporatecommunication,etc.•indeterminingandimplementingstrategy,operationsandprocesses•inallinteraction–interpersonal,mediated,digitalandsocial•asthefoundationofcorporateculture.IntegratedOrganisationalCommunication2ndEditioncoverstheseaspectsandaddressesthegrowingneedamongstudentsandpractitionersforabookthattakesabroadlookatorganisations’communication,andthendelvesintothedetail.Thisbookadoptsamultidisciplinaryapproachtoorganisationalcommunication,andwhileittakescognisanceofindividualacademicandprofessionaldisciplines,itavoidsalignmentwithanyoneofthese.

KeyFeaturesReviewsthemajorcommunicationdisciplinesFocusesonanintegratedapproachtocommunicationPlacesemphasisoncorporatebranding,thecommunicationfoundationsofthebrandandalignmentofallcommunicationprocesseswiththebrandAdoptstheperspectiveofthepractisingcommunicationprofessionalinanorganisationRelatestheorytopracticeinareassuchasresearch,implementationandcampaignplanning.

Page 2: Organisational Integrated - Juta

ContentsInclude:

SECTIONA:INTRODUCTIONTOORGANISATIONALCOMMUNICATIONANDCOMMUNICATIONINTEGRATIONChapter1:CommunicationandtheorganisationChapter2:CommunicationintegrationSECTIONB:COMMUNICATIONOFTHEORGANISATION:FOCUSAREASChapter3:DynamicsoforganisationalcommunicationChapter4:TheroleofcommunicationandmanagementapproachesintheorganisationalchangeprocessChapter5:ThemarketingcontextChapter6:IntegratedmarketingcommunicationChapter7:PublicrelationsChapter8:ContextualisationoftraditionaladvertisingChapter9:AdvertisingmanagementChapter10:IntegratedonlinecommunicationSECTIONC:INTRODUCTIONTOORGANISATIONALCOMMUNICATIONANDCOMMUNICATIONINTEGRATIONChapter11:AssessingorganisationalcommunicationChapter12:IntegratedcommunicationmeasurementSECTIOND:PRACTICALAPPLICATIONChapter13:Integratedcommunicationcampaigns

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EveryoneintheCommunicationindustryshouldhaveacopyofthisbook.

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