orange brand history

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the Orange brand

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the Orange brand

a short history of Orange time…

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the Orange brand

the story of the Orange brand began in

1993

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the Orange brand

1993

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the Orange brand

the world was changing

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the Orange brand

there was something new called email

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the Orange brand

the internet was about to rule our lives…

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the Orange brand

and soon, your fridgewould order your milk

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the Orange brand

people were a bit anxious about the future

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the Orange brand

what was coming next?

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the Orange brand

there were phones without wires

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the Orange brand

but they weren’t for everyone

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the Orange brand

they were confusing, complex, inflexible and

very expensive

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and technical jargon was everywhere

the Orange brand

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the Orange brand

meanwhile, there was a small network called…

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the Orange brand

but it was failing

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the Orange brand

Rabbit’s owner, Hutchison Whampoa, based in Hong Kong …

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the Orange brand

… sent a team to the UK to close it down

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the Orange brand

leading that team was a man called Hans Snook

who worked in their pager division

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the Orange brand

he had a different idea

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the Orange brand

what if mobile phones were for everyone?

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the Orange brand

what if they were simple and easy to understand?

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the Orange brand

what if there was a company that put people

before technology?

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the Orange brand

a company that was …

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the Orange brand

friendlyhonest

straightforwardrefreshingdynamic

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the Orange brand

that spoke to customers in a human way

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the Orange brand

hello

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the Orange brand

and had a name that was warm and friendly

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the Orange brand

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the Orange brand

and then on 28 April 1994

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the Orange brand

Orange launched…

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the Orange brand

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the Orange brand

more than just an iconic ad

more than just an iconic ad

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the Orange brand

per second billing

up to 60mins of inclusive calls

5 simple tariffs and no charge to switch between them

1 year’s free insurance with 2 hour handset replacement

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the Orange brand

the Orange DNA

Orange is an optimistic, human brand that believes in a better future, today, where we help everyone to communicate, interact and collaborate more.

We focus on the benefits for people, rather than the technology. We deliver reliable service and create simple experiences that are as friendly, honest, straightforward, refreshing and dynamic as possible.