orange brand history
DESCRIPTION
Here is what distiguishes us from othersTRANSCRIPT
Orange Brand Induction1
the Orange brand
Orange Brand Induction2
the Orange brand
a short history of Orange time…
Orange Brand Induction3
the Orange brand
the story of the Orange brand began in
1993
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the Orange brand
1993
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the Orange brand
the world was changing
Orange Brand Induction6
the Orange brand
there was something new called email
Orange Brand Induction7
the Orange brand
the internet was about to rule our lives…
Orange Brand Induction8
the Orange brand
and soon, your fridgewould order your milk
Orange Brand Induction9
the Orange brand
people were a bit anxious about the future
Orange Brand Induction10
the Orange brand
what was coming next?
Orange Brand Induction11
the Orange brand
there were phones without wires
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the Orange brand
but they weren’t for everyone
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the Orange brand
they were confusing, complex, inflexible and
very expensive
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and technical jargon was everywhere
the Orange brand
Orange Brand Induction15
the Orange brand
meanwhile, there was a small network called…
Orange Brand Induction16
the Orange brand
but it was failing
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the Orange brand
Rabbit’s owner, Hutchison Whampoa, based in Hong Kong …
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the Orange brand
… sent a team to the UK to close it down
Orange Brand Induction19
the Orange brand
leading that team was a man called Hans Snook
who worked in their pager division
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the Orange brand
he had a different idea
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the Orange brand
what if mobile phones were for everyone?
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the Orange brand
what if they were simple and easy to understand?
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the Orange brand
what if there was a company that put people
before technology?
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the Orange brand
a company that was …
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the Orange brand
friendlyhonest
straightforwardrefreshingdynamic
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the Orange brand
that spoke to customers in a human way
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the Orange brand
hello
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the Orange brand
and had a name that was warm and friendly
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the Orange brand
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the Orange brand
and then on 28 April 1994
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the Orange brand
Orange launched…
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the Orange brand
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the Orange brand
more than just an iconic ad
more than just an iconic ad
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the Orange brand
per second billing
up to 60mins of inclusive calls
5 simple tariffs and no charge to switch between them
1 year’s free insurance with 2 hour handset replacement
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the Orange brand
the Orange DNA
Orange is an optimistic, human brand that believes in a better future, today, where we help everyone to communicate, interact and collaborate more.
We focus on the benefits for people, rather than the technology. We deliver reliable service and create simple experiences that are as friendly, honest, straightforward, refreshing and dynamic as possible.