optimizing your facebook fan page

©2010 WhitePaperSource Publishing • Do NOT distribute

Optimizing Your

Facebook Fan Page

for Profits

Presented byMari Smith

Get Ready! What we’ll cover…

Facebook marketing – an overviewUsing your Profile for business and/or personal?Privacy issuesGroups vs. Fan pages – which is best?Building a compelling Fan PageOptimizing your Fan Page[Next session: Facebook Engagement: AdvancedStrategies for Building a Loyal Fan Base]

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Poll question

What is your primary objective in building a presence onFacebook?

Create an "outpost" for our fans to connect with us.Build our email list.Increase product sales.Improve customer service.Raise brand awareness.Crowdsource new products.Other.

Why market on Facebook?

#1 social network in the world~500 million active users (logged on during past 30 days)Half logon dailyAverage session time = 55 minutesGlobal reach: 70% = outside United States68% of US Facebook users “more likely to buy on apositive Facebook friend referral” [eMarketer | Morpace]

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Why market on Facebook?

“Eyeballs are monetizable”

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Your Facebook Profile for business?

Primary reason to use for professional networking:NEWS FEED:

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Facebook Privacy

Edit settingsUse Friend ListsUnfriend/block as appropriateHide year of birthDon’t reveal home addressChange your password regularly & don’t shareSee 10 Ways To Stay Safe on Facebook:

http://bit.ly/10fbsafety

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Group vs. Fan Page?

Groups:Unlimited members; can’t message past 5,000Can’t add custom contentNot indexed on Google

Pages:Unlimited members; can message all or targetedCan add custom contentFully indexed on Google

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New Community Pages

Favorite cause or topicActivities and interestsAuto-connected to Pages

“Best collection of sharedknowledge”Content from WikipediaMaintained like a wiki

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New Community Pages

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Official Page vs. Community?

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http://www.facebook.com/pages/create.php

Let’s build Facebook Pages!

What you need to know in advance:Select the originating Admin with extreme careFacebook’s TOS

One personal profile *OR* one Business Account

Add at least one more AdminDiscuss the category, content and design ahead oftime

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Begin with a checklist

Target MarketObjectiveStrategies to implementTechnologiesTrack & Measure results

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Getting set up

Categories – what you need to knowChoosing a titleShould you have a tagline?

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Design your fan page picture

180px by 540pxCan select thumbnailCould rotate

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Add company details

Info tabAbout us (mini bio)

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Import your blog

Networked Blogs app

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Add custom content

Welcome tab

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Video message

Primary purpose = click the Like button (become a fan)Compelling, short, interestingExplain benefits of WHY a visitor would want to join thefan page

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Video examples

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/stevespangler/johnassarafpage

Add custom content

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Storefront

Add custom content

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Menu

Add custom content

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Live tweets,blog posts,Flickr photos

Fan only content

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facebook.com/AliceInWonderland

Interactive content

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Add an email opt-in box

1. FBML app2. Copy and paste code

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Adjust the settings

Default Landing Tab for non-fansFilter shouldbe page + fans

Allow fans topost content

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Start discussion topics

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Promote your other networks

TwitterLinkedInYouTubeYour blog

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Advanced

Add third party appsInvolver.comWildfireApp.comFanAppz.comBuddyMedia.com

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Promote your fan page

Post to profile with Share button@ tag strategically

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Promotion strategy: Plugins

Social Pluginshttp://developers.facebook.com/plugins

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Promote your fan page

Ezine/email list – suggested calls to action:“Write on our Facebook wall”“Connect with us on Facebook”“Join our Facebook Community”“Share your story with us on Facebook”“Do you Like us? Show us some love on Facebook!”“Like this? Let us know on Facebook!”

Business cards, brochures

Questions?

Blog: marismith.comTwitter.com/marismithFacebook.com/marismith

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