optimizing e-commerce business

7 KEYS TO REDUCE SHOPPING CART ABANDONMENT AND INCREASE CONVERSION RATE

Optimizing E-commerce business

Shopping cart abandonment rate between 60-70%

Conversion rate as low as 1-2% .

WHY WORRY WHEN WE HAVE A SOLUTION ?

THE PROBLEMS BEING FACED !!!

Steps to E-commerce happiness

Step 1 : JUST COMPARING PRODUCTS

Most people using internet to compare alternatives so a third-party seal (SSL certificate, Hacker Safe seal) represents credibility of the website.

This can help convert comparison shopper to a buyer !!!

Step 2 : INSUFFICIENT PRODUCT INFORMATION

Provide extensive product description and images to serve the customer better.

Can also provide cash back facility or cash on delivery

Step 3 : ALLOW FUTURE PURCHASES BY BOOKMARKING

Increase cookie length and use persistent shopping cart, which saves contents of a cart for a set no of days.

Provide information on cart summary on how long their cart details will be saved.

Step 4 : OUT OF STOCK/NON AVAILABILITY

Hide product/size/colour when an item is out of stock, reducing surprises for the customer when they reach the view cart page.

Step 5 : HIGH SHIPPING COST

Reduce shipping charges even if it incurs cost, promotional messages like “ Order for 250 and shipping free” to encourage purchases.

Mention delivery time and the total cost to prevent surprises at the time of receipt.

Step 6 : TECHNICAL PROBLEMS

Website should be made compatible with major browsers and operating systems to prevent technical snags.

Increase page load speed else it can lead to customer abandoning their purchases.

Step 7 : Lengthy Check Out Process

Do not ask for unnecessary information at registration.

Offer option of complete registration after complete transaction or before leaving check out process.

HAPPY E-COMMERCING !!!