optimizing e-commerce business
DESCRIPTION
Basically, a few tips on how to increase conversion rate and reduce cart abandonment.TRANSCRIPT
7 KEYS TO REDUCE SHOPPING CART ABANDONMENT AND INCREASE CONVERSION RATE
Optimizing E-commerce business
Shopping cart abandonment rate between 60-70%
Conversion rate as low as 1-2% .
WHY WORRY WHEN WE HAVE A SOLUTION ?
THE PROBLEMS BEING FACED !!!
Steps to E-commerce happiness
Step 1 : JUST COMPARING PRODUCTS
Most people using internet to compare alternatives so a third-party seal (SSL certificate, Hacker Safe seal) represents credibility of the website.
This can help convert comparison shopper to a buyer !!!
Step 2 : INSUFFICIENT PRODUCT INFORMATION
Provide extensive product description and images to serve the customer better.
Can also provide cash back facility or cash on delivery
Step 3 : ALLOW FUTURE PURCHASES BY BOOKMARKING
Increase cookie length and use persistent shopping cart, which saves contents of a cart for a set no of days.
Provide information on cart summary on how long their cart details will be saved.
Step 4 : OUT OF STOCK/NON AVAILABILITY
Hide product/size/colour when an item is out of stock, reducing surprises for the customer when they reach the view cart page.
Step 5 : HIGH SHIPPING COST
Reduce shipping charges even if it incurs cost, promotional messages like “ Order for 250 and shipping free” to encourage purchases.
Mention delivery time and the total cost to prevent surprises at the time of receipt.
Step 6 : TECHNICAL PROBLEMS
Website should be made compatible with major browsers and operating systems to prevent technical snags.
Increase page load speed else it can lead to customer abandoning their purchases.
Step 7 : Lengthy Check Out Process
Do not ask for unnecessary information at registration.
Offer option of complete registration after complete transaction or before leaving check out process.
HAPPY E-COMMERCING !!!