optimizely partner ecosystem

Partner  Ecosystem  Showcase  

Geddes  Munson  

Dir,  Customer  Success  Mixpanel  @geddes    

Shai    Tamari  

Head  of  PreSales    Engineering,  ClickTale  

@smtamari      

With  ClickTale,  Mixpanel  and  UserTesDng  

Darrell  Benatar  

CEO  UserTesDng  

@darrellbenatar  

Find  Out  What  Your  Customers  Are  Really  Thinking  

UserTesDng  

Darrell  Benatar  

CEO  UserTesDng  

@darrellbenatar  

Watch  and  listen  to  real  people  using  your  website  or  app  

The  UserTes(ng  Pla.orm  

+  

Before  running  an  A/B  test  

• Find your site’s biggest problems so you can take big-swing A/B tests

What  to  test  with  UserTes(ng  

•  First impressions (“Five Second Test”) •  Common tasks •  Sign-up or checkout •  Search •  Navigation •  Your site vs. your competitor's site •  Your site or app on mobile devices

Before  running  an  A/B  test  

• Test your B version to catch any fundamental flaws

A:er  running  an  A/B  test  

• Find out why one version outperformed the other version

11%  conversion  rate   22%  conversion  rate  

Partner  Ecosystem  Showcase  

Shai    Tamari  

Head  of  PreSales    Engineering,  ClickTale  

@smtamari      

With  ClickTale,  Mixpanel  and  UserTesDng  

Over 100,000 Businesses Use ClickTale

About  ClickTale  

ClickTale  Recordings  

ClickTale  Aggregated  Reports  

Why  ClickTale  and  Op(mizely?  

View  Page  Behavior  

Create  Hypothesis  

Test  new  version/s  with  

OpDmizely  

See  which  test  one  and  Understand  

Why  

Implement  Change  

Enabling  the  Integra(on  

The  Integra(on  in  Ac(on  

Case  Study  –  1800  Den(st  

Case  Study  –  1800  Den(st  

Case  Study  –  1800  Den(st  

The  Results  –  Mouse  Movement    

The  Results  –  Scroll  

The  Results  –  Overall  

“ClickTale  gives  us  a  great  way  to  visualize  what  we  should  be  tes<ng  and  then  analyze  the  results  of  the  tests  we  run.”  

 Elliot  Kharkats,    Analy(cs  and  Tes(ng  Manager,  1-­‐800-­‐DENTIST  

“Always  explore  before  your  refine.”    

Jodi  Ellis,  Op(mizely      

Conclusion  

Partner  Ecosystem  Showcase  

Geddes  Munson  

Dir,  Customer  Success  Mixpanel  @geddes    

Mixpanel  

MIXPANEL + OPTIMIZELY

01/ What is Mixpanel?

02/ Optimizely Integration

03/ Live Demo

MIXPANEL

1 - Track actions that represent meaningful user interaction with your web or mobile app

2 - Analyze those actions in a powerful, flexible and easy to use way

The most advanced analytics platform for mobile and web

3 - Take action on the analytics by building automated messaging

BEYOND SINGLE SEGMENTS AND CONVERSION RATES

Demo: Getting an Event Up, Multi property segmentation, Retention Analysis

OPTIMIZELY INTEGRATION

Automatically inserts Mixpanel JavaScript on your page to tag a user as being part of a specific variation.

DEMO

Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel

Partner  Ecosystem  Showcase  

Geddes  Munson  

Dir,  Customer  Success  Mixpanel  @geddes    

Shai    Tamari  

Head  of  PreSales    Engineering,  ClickTale  

@smtamari      

With  ClickTale,  Mixpanel  and  UserTesDng  

Darrell  Benatar  

CEO  UserTesDng  

@darrellbenatar