online vs. traditional sales 2014: key facts for technical ... · pdf fileonline vs....

ONLINE VS. TRADITIONAL SALES 2014: KEY FACTS FOR TECHNICAL CONSUMER GOODS (TCG) IN EUROPEOne in fi ve euros is spent online Telecom online sales: the fastest growing product area, up 21%

20.3% 2014 79.7%

2014

18.2% 201315.9% 2012

14.2% 201112.6% 2010

Traditional sales

Internet sales

To get more information on these topics and fi gures for other periods, please contact: Friedrich Fleischmann at friedrich.fl eischmann@gfk.com Source: GfK Retail Sales Tracking, Jan to Dec 2014 if not indicated otherwise, all fi gures based on the 16 countries mentioned above and on sales value % © GfK 2015

Sales value %

Jan 13 to Dec 13 compared with Jan 14 to Dec 14

IT is the biggest TCG sector online, with 32.9% Share of Internet sales varies widely across Europe

32.9%IT

78% of all TCG sales online take place in fi ve countries

28.9%Germany

22.1%others (11 countries)

20.8%Great Britain

14.1%France

9.4%Russia

4.7%The Netherlands

15.6%CE

10.4%Telecom

10.4%SDA

18.5%MDA

60.5

70.7

72.0

74.0

74.6

75.6

76.6

78.5

Czech Republic

Slovakia

Great Britain

Ukraine

Germany

The Netherlands

Switzerland

Hungary

39.5

29.3

28.0

26.0

25.4

24.4

23.4

21.5

19.1

18.9

18.7

15.7

11.8

8.8

8.2

3.6

80.9

81.1

81.3

84.3

88.2

91.2

91.8

96.4

-3.8

-9.3

-4.2-1.8

7.0 11.0 13.4 17.9

Consumer electronics

(CE)

Information technology

(IT)

O� ce equipment

Multifunctional technical goods

-19.3

-11.5

Photo

16.7 21.0

Telecom

-1.317.4

Small domestic

appliances(SDA)

0.9 12.4

Major domestic

appliances (MDA)

France

Austria

Poland

Russia

Spain

Belgium

Italy

Portugal