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ONLINE VS. TRADITIONAL SALES 2014: KEY FACTS FOR TECHNICAL CONSUMER GOODS (TCG) IN EUROPEOne in fi ve euros is spent online Telecom online sales: the fastest growing product area, up 21%
20.3% 2014 79.7%
2014
18.2% 201315.9% 2012
14.2% 201112.6% 2010
Traditional sales
Internet sales
To get more information on these topics and fi gures for other periods, please contact: Friedrich Fleischmann at friedrich.fl [email protected] Source: GfK Retail Sales Tracking, Jan to Dec 2014 if not indicated otherwise, all fi gures based on the 16 countries mentioned above and on sales value % © GfK 2015
Sales value %
Jan 13 to Dec 13 compared with Jan 14 to Dec 14
IT is the biggest TCG sector online, with 32.9% Share of Internet sales varies widely across Europe
32.9%IT
78% of all TCG sales online take place in fi ve countries
28.9%Germany
22.1%others (11 countries)
20.8%Great Britain
14.1%France
9.4%Russia
4.7%The Netherlands
15.6%CE
10.4%Telecom
10.4%SDA
18.5%MDA
60.5
70.7
72.0
74.0
74.6
75.6
76.6
78.5
Czech Republic
Slovakia
Great Britain
Ukraine
Germany
The Netherlands
Switzerland
Hungary
39.5
29.3
28.0
26.0
25.4
24.4
23.4
21.5
19.1
18.9
18.7
15.7
11.8
8.8
8.2
3.6
80.9
81.1
81.3
84.3
88.2
91.2
91.8
96.4
-3.8
-9.3
-4.2-1.8
7.0 11.0 13.4 17.9
Consumer electronics
(CE)
Information technology
(IT)
O� ce equipment
Multifunctional technical goods
-19.3
-11.5
Photo
16.7 21.0
Telecom
-1.317.4
Small domestic
appliances(SDA)
0.9 12.4
Major domestic
appliances (MDA)
France
Austria
Poland
Russia
Spain
Belgium
Italy
Portugal